InMobi

OCTOBER 12, 2021

As the programmatic advertising industry became increasingly complex, ad mediation emerged as a hugely beneficial option for publishers. Mediation provided publishers with the ability to connect multiple ad networks and allowed them to maximize fill rates and increase revenue.

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InMobi

MAY 10, 2021

Our latest partnership with Digital Turbine helps us further this mission by offering publishers access to premium advertising demand on InMobi Exchange through their existing FairBid stack at no additional cost. ” “Digital Turbine has been a key partner for InMobi since 2014.

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InMobi

APRIL 4, 2019

In-App Programmatic Advertising Explained from A-Z Need programmatic advertising explained to you in layman’s terms? GET REPORT Programmatic Ads: A Definition Anytime you sell or buy digital ads using machines or through any kind of automation, that’s considered programmatic advertising.

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Smart-Hub

JUNE 11, 2024

More and more businesses across the world are adopting programmatic advertising, but the technology itself is still evolving. RTB (real-time bidding) emerged in 2009, which had a great impact on programmatic advertising and the introduction of SSPs and DSPs. Adopting SPO is beneficial for all the parties involved.

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Brid.tv

DECEMBER 20, 2022

Mobile apps are often lauded as the best generator of passive income today, especially in terms of in-app advertising. But how does advertising in mobile apps actually work? To help you get started on your app monetization journey, we’ve put together the ultimate guide to in-app advertising for publishers. Table of Contents.

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Clearcode

APRIL 21, 2023

When advertising made its way to the online world back in 1994, many news publishers adopted the advertising model as a way to generate revenue from their online publications. Key Points Many publishers, app developers and media companies employ subscription-only plans and advertising to generate revenue.

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SODP

JULY 25, 2023

Of all the online advertising tools and technologies that have emerged, supply-side platforms (SSPs) arguably remain some of the most important for digital publishers. SSPs, along with demand-side platforms (DSPs) and ad exchanges , have transformed the advertising industry — making it more automated, efficient and data-driven.

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Monetize More

FEBRUARY 21, 2023

Publishers tend to use one or both of these Google products to give advertisers access to their ad inventory and monetize it via display ads. AdSense is Google’s ad network where publishers can connect their ad inventory to buyers or advertisers worldwide. Publishers receive 68% of the ad cost paid by advertisers in ad revenue.

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Monetize More

JUNE 2, 2022

Are you a publisher who’s been considering whether to jump on the programmatic advertising bandwagon? With Programmatic Advertising being the hype right now, publishers may find it enticing to go fully automated when it comes to ad auctions, sales, and boosting programmatic revenue. If so, this post is for you. Definition.

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Digiday

FEBRUARY 15, 2023

A few years back a deal like this would’ve essentially been a “preferred partnership” — a contractual arrangement to incentivize advertisers to spend more money with SSP in exchange for lower fees, better transparency on those rates and improved reporting. These economics are still vital to these deals, of course.

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Brid.tv

SEPTEMBER 26, 2022

Display advertising is, undeniably, one of the most popular types of online advertising. Here’s how to pick the right display advertising partner for your publishing business. Here’s how to pick the right display advertising partner for your publishing business. Clickadu Start Your Display Advertising Journey With Brid.TV

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Ad Ops Hero

JANUARY 25, 2021

RTB technology helps the advertisers to bid on an impression and ad will be served on the publisher’s website if the bid is won. The bidding process will happen in milliseconds where multiple advertisers will bid for the available impressions through Ad Exchanges. Real Time Bidding (RTB) is a part of programmatic media buying process.

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YieldBird

JUNE 22, 2023

The landscape has evolved significantly thanks to programmatic advertising. To fully grasp the concept of programmatic advertising, it’s crucial to acquaint oneself with one of its fundamental elements: the Supply Side Platform (SSP). What is Supply Side Platform? How do Supply Side Platforms work?

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YieldBird

JUNE 22, 2023

The landscape has evolved significantly thanks to programmatic advertising. To fully grasp the concept of programmatic advertising, it’s crucial to acquaint oneself with one of its fundamental elements: the Supply Side Platform (SSP). What is Supply Side Platform? How do Supply Side Platforms work?

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InMobi

FEBRUARY 28, 2021

UIDs enable ad tech agencies and marketers to target the right users with the right advertisements at the right time across platforms and devices. UID partners create encoded UIDs from first-party signals available on the supply (Publisher/SSP) side and pass them upstream to the demand (Advertiser/DSP) side.

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Automatad Inc.

NOVEMBER 8, 2023

Share Tweet Share Ads are the key revenue of publishers and advertisers. In the ad tech ecosystem, many publishers and advertisers use ad exchanges, and 994,727 companies use ad exchange software , but few can explain what an ad exchange is. It comes under the programmatic advertising industry.

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Brid.tv

NOVEMBER 4, 2022

Video advertising has been gaining popularity at an incredible speed in the last decade or so. With it, video ad tech has been developing to keep up with the increasing demand. Video header bidding, then, is a type of header bidding used for video advertisements. The bids are then forwarded back to the header bidding wrapper.

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InMobi

APRIL 12, 2019

How do you make sure a chosen platform will bring in the best advertisers and most optimal revenue? Before choosing an advertising solution, be sure to ask these 15 crucial questions. Some monetization platforms aim to be a catch-all solution, encompassing websites, apps and even digital billboards and connected television sets.

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InMobi

JULY 26, 2021

It’s time to partner with the right bidding platform. For example, while back-to-school campaigns are in full swing, brand advertisers have also started planning future campaigns for the second half of the year, aiming to increase sales during events like Halloween, Black Friday, Christmas, and New Year’s Eve.

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InMobi

JULY 2, 2020

1) Working To Solve Identity And Measurement Challenges InMobi became the first mobile supply-side platform (SSP) to integrate with LiveRamp’s IdentityLink solution , which enables InMobi Exchange advertisers to run campaigns with accurate cross-channel targeting and measurement.

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Automatad Inc.

NOVEMBER 23, 2023

Here is when advertisers bid to impress your visitors with their ads. From giving VIP treatment to your favorite advertisers to controlling the types or frequency of ads, your SSP has your back. Supply-side platforms (SSP) help digital publishers manage, optimize, and sell their ad inventories to demand partners and earn ad revenue.

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InMobi

FEBRUARY 22, 2022

In 2021, retail media took the marketing and advertising world by storm – eMarketer’s latest forecast predicts advertising spend will reach over $50 Billion by 2023 – and will continue to be a source of innovation and growth for years to come. This is where video comes in.

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Brid.tv

JUNE 14, 2023

With programmatic advertising dominating the digital advertising industry, ad networks and ad exchange platforms are rapidly growing in numbers. But what is an ad exchange platform exactly? These platforms use automated technology to facilitate the buying and selling process. The advertiser pays the ad exchange.

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Smart-Hub

FEBRUARY 16, 2024

For website and app owners, header bidding means a great chance to increase advertising income, while marketers benefit from more transparent conditions (and not only). Considering this, your ad exchange platform has to support this functionality. DSP A DSP, a demand-side platform, is a solution for advertisers.

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Smart-Hub

DECEMBER 18, 2023

Programmatic advertising offers multiple ways to purchase ad placements, but RTB is the most popular option. So, let`s explore the nuances of RTB programmatic advertising and gain insights on how to make the best of it. In turn, advertisers bid on the inventory. How does it work? What are different margin types?

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Lemonads

FEBRUARY 26, 2021

For this reason, when advertisers, publishers, networks, and other stakeholders are building their affiliate machine they need to pay close attention to the platforms that power their entire approach. However, publishers and advertisers faced a huge problem in the first decade of modern affiliate marketing.

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Monetize More

APRIL 13, 2023

Now you must be wondering ‘what is waterfall model in programmatic advertising?’ If nobody in that tier bids here, it gets passed down to the 2nd tier and the cycle continues until an advertiser bids for it during that bidding time. He/she is a person running a digital advertising monetized business.

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Automatad Inc.

JANUARY 23, 2023

Share Tweet Share The growth of the internet over the years has increased demand for fast and efficient online services delivered at scale. The digital advertising industry is no exception to this trend, as advertisers and publishers want to reach their targeted audiences quickly and efficiently. What is header bidding?

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Brid.tv

JUNE 14, 2023

With programmatic advertising dominating the digital advertising industry, ad networks and ad exchange platforms are rapidly growing in numbers. But what is an ad exchange platform exactly? These platforms use automated technology to facilitate the buying and selling process. The advertiser pays the ad exchange.

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Smart-Hub

JANUARY 4, 2023

SmartHub is a white label PaaS advertising exchange that provides rapid entry into the ad tech marketplace thanks to the customer-centric approach and pre-built technology. SmartHub is about creating independent advertising solutions for businesses. Demand Side Platform (DSP) is a platform through which traffic is purchased.

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Brid.tv

JUNE 26, 2023

While the popularity of digital video advertising has skyrocketed in the last couple of years, finding quality demand is still a rather difficult task for publishers. PropellerAds Gain Access to Premium Demand With TargetVideo FAQ What Is a Video Ad Network? What to Look for in a Video Ad Network?

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Brid.tv

AUGUST 31, 2022

This change will prove troublesome for many brands, as they will lose a significant amount of advertising space. That is why more and more of them will be moving to the OTT advertising market. OK, but why should you invest in OTT advertising in the first place? What Is OTT Advertising. How OTT Advertising Works.

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VideoWeek

MARCH 21, 2025

. “With this latest step in our relationship with Adobe, were able to push the boundaries of AI-driven creativity and deliver groundbreaking solutions for the marketing and advertising industry,” said Publicis Groupe CEO Arthur Sadoun. This mismatch results in excess supply that isnt fully absorbed by demand.

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VideoWeek

JANUARY 17, 2025

The Trade Desk Acquires Metadata Startup Sincera Ad tech giant The Trade Desk has announced the acquisition of Sincera, a US startup that provides metadata for advertisers and publishers, for an undisclosed amount. Online video revenues across the publishers surveyed were down by 7.4 percent. .

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