Brid.tv

SEPTEMBER 25, 2024

What is CPM , and why is it important for advertisers to know? By learning how to calculate CPM, compare it with other metrics, and understand the factors that influence it, you can make smarter decisions for your advertising strategy. Table of Contents [ hide ] What Is CPM and Why Is It Important? Why Use CPM?

CPM

Martech

MAY 18, 2022

To accurately analyze and leverage video ad results, advertisers need to understand the way each platform counts and charges for video ad views since they aren’t all the same. Learn more about video advertising. However, you can choose to pay for video ads on either a cost per thousand (CPM) basis or a ThruPlay basis.

Advertising

SODP

JUNE 8, 2023

The CPM pricing model is a firm favorite among digital publishers, with good reason. It is, therefore, hardly surprising that the global digital advertising market is projected to hit $786 billion by 2026. What Is CPM? How to Calculate CPM CPM is calculated by dividing the total ad spend by impressions and multiplying by 1,000.

CPM

AdPushup

JUNE 12, 2022

Ad Viewability is a key factor affecting the price that advertisers are willing to pay for your ad inventory, making viewability one of the few levers that publishers have to influence bid rates. Being able to monitor and optimize ad viewability can directly increase your CPM rates.

Viewability

Monetize More

FEBRUARY 24, 2023

When comparing RPM and CPM, there are a few clear distinctions to make. CPM, on the other hand, is the amount an advertiser will pay for 1000 ad impressions. CPM CPM or Cost Per Mille is the cost for every 1000 impressions that advertisers interested in your inventory are willing to pay.

CPM

Brid.tv

MARCH 23, 2023

While sometimes unavoidable, a CPM drop can be quite detrimental to publisher revenue and can happen for several reasons. Your Ad Density Is Off CPM drops can happen due to the number of ad placements on a website. Your Ad Density Is Off CPM drops can happen due to the number of ad placements on a website.

CPM

Automatad Inc.

MARCH 20, 2024

Share Tweet Share Significant changes are not new to the advertising industry! Viewable impressions are demanded from the buy side and are being considered for measurement and analytics. vCPM is an advertising metric that stands for Viewable Cost Per Mille or viewable cost per thousand impressions. What Is a vCPM?

Viewability

Automatad Inc.

MARCH 20, 2024

Share Tweet Share Significant changes are not new to the advertising industry! Viewable impressions are demanded from the buy side and are being considered for measurement and analytics. vCPM is an advertising metric that stands for Viewable Cost Per Mille or viewable cost per thousand impressions. What Is a vCPM?

Viewability

Automatad Inc.

JANUARY 13, 2023

Share Tweet Share Digital advertising works wonders when it comes to influencing the buyer’s purchase decision or increasing brand awareness. Thus, it’s no surprise that brands invest heavily in online advertising to reach targeted customers. CPM is one among them. What Is CPM? How Is CPM Calculated?

CPM

Basis

NOVEMBER 1, 2022

Each month, Basis Technologies’ Programmatic 101 series tackles a different facet of programmatic advertising—from best practices for buyers, to competitors in the space, to trends you should know. Clearly, now is a critical time for advertisers to tune in! What is Programmatic Video Advertising? Need a refresher?

Advertising

Ad Monsters

MAY 16, 2024

A new study unveils Gas Station TV’s (GSTV) dominance in capturing viewer attention, outshining digital, CTV, and linear TV platforms, reinforcing its value to advertisers. As the digital media industry looks forward to a cookieless world, attention metrics are becoming paramount for publishers and advertisers.

Viewability

Automatad Inc.

FEBRUARY 9, 2023

Share Tweet Share The digital advertising ecosystem is full of acronyms. So obviously, you often face nail-biting moments when you see different metrics being used to measure the performance of your online advertising campaigns. This blog will look closely at the three most commonly used metrics: eCPM, CPM, and RPM.

CPM

AdPushup

MAY 23, 2023

Discover how viewable ads revolutionize revenue by ensuring visibility. Maximize your revenue potential in online advertising through strategic viewability optimization. In the ever-evolving landscape of online advertising, ensuring users see ads has become a priority for advertisers and publishers.

Viewability

InMobi

SEPTEMBER 18, 2017

Updated July 2, 2019 Learn More About AVOC And Other Viewability Benchmarks Video consumption on mobile devices, specifically smartphones, has exploded over recent years. Interested in learning more about mobile video advertising and other in-app creative opportunities? Viewability is fundamental to ad efficacy.

Viewability

Martech Series

SEPTEMBER 20, 2022

Advertisers will be able to seamlessly track the carbon emissions of their digital ad campaigns using IAS and Good-Loop data feeds. The integration will allow advertisers to seamlessly track and view the end-to-end carbon footprint of their digital ads in a similar way to other crucial metrics such as viewability.

Healthcare

Monetize More

APRIL 23, 2023

In this post, we’ll show you how Google determines which advertisements to display to which users and provide tips to display the right type of ads to your intended audience. From font sizes to links, this will all be analyzed by Google to serve your audience the right advertisement automatically. How do you display ads?

Viewability

PubMatic

MARCH 20, 2023

Among the breadth of monetization strategies – from ads to subscriptions – mobile gaming and utility app publishers typically focus on in-app purchases and in-app advertising. Brand advertisers’ goals are to show an ad for branding and awareness (on a CPM basis).

CPC

Ad Monsters

DECEMBER 7, 2023

It is a massive undertaking, as the researchers parsed the log-level data of 21 prominent advertisers to track the entire journey of their investments in the open web. Advertisers Use Too Many SSPs, Which Makes Accountability Difficult The average advertiser uses 19 SSPs, while some use as many as 53.

Marketing

Monetize More

MARCH 10, 2023

In the world of online advertising, there are several key metrics that publishers and advertisers use to measure performance and optimize their strategies. Additionally, advertisers can use RPM data to evaluate the effectiveness of their campaigns and make adjustments to improve performance.

Header Bidding

Monetize More

MAY 19, 2023

While this would mean an increase of CPM/revenue in the auction where the winning bid is above the price floor and the second winning bid is below it, price floors also serve as a barrier. For example: The publisher can block the advertiser ‘A’ from serving ads on their travel page URL. There is a catch though. through AdX.

Ad Exchange

Basis

DECEMBER 6, 2022

Each month, Basis Technologies’ Programmatic 101 series tackles a different facet of programmatic advertising—from best practices for buyers, to competitors in the space, to trends you should know. Thanks to consumer demand for both privacy in advertising and relevant and personalized ad messaging, contextual targeting is having a moment.

Cookies

Brid.tv

AUGUST 23, 2022

Are you looking to monetize your OTT streaming service through advertisements? If so, you will need a reliable, robust OTT advertising platform on your side. You can also track the performance of these ads and optimize them to get the highest CPMs. But how do you choose an OTT advertising platform? Table of Contents.

Header Bidding

Ad Monsters

DECEMBER 21, 2023

Everything You Need To Know About the iOS 17 Update and Its Lasting Impact on Advertising When Apple introduced its iOS 17 privacy updates, consumers awaited exciting new features, but publishers were concerned about the impact on their businesses. If you see an ad tech term and are still thinking, WTF?!!! This is the place for you.

Header Bidding

YieldBird

NOVEMBER 10, 2023

This is the time for publishers to cash in on programmatic advertising and maximize revenue. Focus on high-quality, engaging ad formats to attract more advertisers and increase your CPM. Enhance Targeting Strategy In the quest for higher CPMs, publishers must align their inventory with advertisers’ needs.

Viewability

Basis

JULY 6, 2022

With the introduction of programmatic media, brands and advertisers suddenly had access to an overwhelming number of options. Bid Shading utilizes an algorithm to analyze historical bid data and determine a minimum price that is lower than the default CPM bid, while maintaining a high probability of winning the auction.

Impressions

Monetize More

MAY 30, 2023

We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fill rates, and offer specialized features. Smaato Real-time mobile advertising company with a vast network of publishers, advertisers, and access to over 1 billion global users.

Ad network

Single Grain

AUGUST 10, 2023

You should be aware of the best PPC bidding strategies to make the most out of your advertising budget. It automatically adjusts bids to maximize the total conversions generated within the specified budget, which can be advantageous for advertisers aiming to increase their conversion volume. Let’s begin!

CPC

Martech Series

AUGUST 25, 2022

Amid a fragmented media ecosystem and ongoing identity deprecation, advertisers are turning to attention as a metric to better understand media quality and optimize campaign performance. This is the case regardless of the product or service being advertised (product category), with interscroller delivering 3.3

Viewability

Brid.tv

MARCH 21, 2023

As a more cost-effective and flexible route for generating revenue, display advertising has certain advantages and drawbacks that may impact a publisher’s decision on whether and how to implement these ads into their website. Table of Contents [ hide ] What Is Display Advertising? FAQ What Is Display Advertising?

Display Advertising

Monetize More

JULY 8, 2022

Imagine global app revenue crossing the trillion-dollar mark once the majority of app publishers harness more programmatic advertising techniques to scale their ad revenue? In-app bidding has been the secret sauce of the 10% of app publishers who are killing it in mobile advertising. What Is In-App Header Bidding?

Header Bidding

MNTN

OCTOBER 9, 2024

An over-the-top (OTT) advertising strategy allows marketers to deliver dynamic television ads to their target audience via streaming platforms. OTT offers a number of advantages over traditional television advertising methods, most notably its ability to track ad spend to real results.

CPA

MNTN

OCTOBER 9, 2024

An over-the-top (OTT) advertising strategy allows marketers to deliver dynamic television ads to their target audience via streaming platforms. OTT offers a number of advantages over traditional television advertising methods, most notably its ability to track ad spend to real results.

CPA

Monetize More

MARCH 10, 2023

In the world of online advertising, there are several key metrics that publishers and advertisers use to measure performance and optimize their strategies. Additionally, advertisers can use RPM data to evaluate the effectiveness of their campaigns and make adjustments to improve performance.

Header Bidding

Monetize More

OCTOBER 20, 2022

The ad unit is popular among publishers and advertisers alike. The 728×90 leaderboard ad is one of the strongest performing ad units in terms of CPM, especially for tier 1 countries (USA, UK, CA, AUS, etc.). The ad has high viewability rates, especially when used at the top area of a web page. 2- Instant attention grabber.

Banner

Automatad Inc.

JANUARY 9, 2024

You need a bucket of strategies to optimize the header bidding setup, which greatly impacts demand generation, CPM, and total yield. Video header bidding is a bidding technology that publishers use to sell video ad inventories to advertisers in real-time. Video ads tend to get higher CPM and CTR than static ads.

Header Bidding

Monetize More

JULY 19, 2022

Header bidding is one of the best innovations to hit the online advertising industry in the last decade. Another advertising solution that publishers are adopting is a server to server header bidding auction. This blog post is going to explain how server-side header bidding works and its primary benefits.

Header Bidding

Media Math

JANUARY 17, 2023

Attention metrics are becoming an increasingly popular way to measure the success of ads within the wider advertising industry, as they can give advertisers and publishers a much more accurate idea of how users are interacting with their content and how that content is performing. Viewable Rate. Viewable CPM.

Media