Martech

APRIL 7, 2022

Brands are tip-toeing into immersive VR experiences, also known as the metaverse, through the gaming world. There are a wide range of options for brands to connect with the otherwise elusive gaming audience. Untapped audiences identify as gamers. The gaming audience is also diverse, with 46% of U.S.

Marketing 109

Marketing Brand Lift Audience Media 109

Martech Series

OCTOBER 26, 2022

First things first: despite consumers worldwide watching their wallets, brands must continue efforts to stay top of mind. An old adage rings true: “when times are good, advertise; when times are bad, advertise.” During economic shifts, marketers must invest in brand building efforts to make authentic connections with consumers.

Marketing 87

Marketing A/B Testing Audience Non-Profit 87

Clearcode

MARCH 2, 2023

The in-game advertising industry is set for massive growth over the next few years, with Technavio estimating that the in-game advertising market will grow by US$5.1 At the heart of this growth are game and mobile app developers, brands and AdTech companies. in-game advertising vs in-app mobile advertising)?

Advertising 52

Advertising Viewability Banner Brand Lift 52

Martech

JANUARY 3, 2023

CPGs and third-party audiences. To help meet their brand marketing goals, CPGs have primarily focused budgets on the highly scalable third-party audiences curated by vendors and agency partners. brand lift survey, ad impression/frequency management) rely heavily on third-party cookies.

ROI 89

ROI Control Group Audience Cookies 89

Martech Series

AUGUST 3, 2022

A full set of features are available as part of the Lytics platform, ranging from data pipeline and profile management, to audience exploration, creation, and activation, to be deployed inside a customer’s Google Cloud environment. Marketing Technology News: MarTech Interview With Mike Peralta, VP and GM of T-Mobile Advertising Solutions.

Healthcare 87

Healthcare Brand Lift GDPR Finance 87

Martech

APRIL 27, 2022

For example, more digital marketers are expanding their campaigns to offline spaces thanks to technologies like programmatic digital out-of-home (DOOH) , which enables them to reach hyperlocal audiences on the street and at public venues. Create audiences and build customer personas. marketing attribution ). Click here to download!

Marketing 127

Marketing CPL Machine Learning CPC 127

Martech Series

AUGUST 5, 2022

Influencers are individuals who have an abundance of followers and can effectively promote brands or products through their social media channels. By using influencers, brands can ensure that their messages are reaching a wide audience and that the influencers themselves are credible sources of information.

Marketing 81

Marketing Audience Media Entertainment 81

Martech

APRIL 1, 2024

With the GDPR and CCPA emphasizing obtaining explicit consent for data collection and processing, brands can utilize organic content strategies prioritizing transparency and value exchange. The advertiser benefits from a higher match rate and faster data load time than cookie-synching. Weighted measurement (i.e.,

Advertising 117

Advertising GDPR Clickbait Brand Lift 117