Lemonads

AUGUST 11, 2020

Similarly, marketers need to look at all the resources they have available to protect their ads against fraud. A good example would be the implementation of ads.txt , which was designed to prevent ad injection. In other words, you should also look at industry patterns to understand what other marketers are doing wrong.

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OpenX

JULY 21, 2023

Andy added that publishers need to look at their ads.txt to determine how to optimize their setup. Anne agreed and noted that when one website has 28,000 server calls, that’s hundreds of SSPs and DSPs being called, which is incredibly wasteful. Amanda then asked Lauren how buyers are thinking about sustainability for 2023 and 2024.

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Ad Monsters

DECEMBER 22, 2022

Other headlines featured in the newsletter: Looming Recession Reduces Ad Spend, but Podcasts Rise Above; IAB Tech Lab’s Ads.txt Updates. And that could be because of their lack of resources or know-how when it comes to the programmatic space.”. P&G Bets Big On (Group) Black.

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Clearcode

MARCH 1, 2022

However, collecting this data from multiple SSPs and ad exchanges is a resource-intensive operation. In May 2017, the IAB Tech Lab released its ads.txt standard (an acronym that stands for Authorized Digital Sellers) to help advertisers and DSPs to recognize certain types of ad fraud (e.g. Arbitrage Discovery. Supply Chain Visibility.

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YieldBird

MAY 31, 2023

Use Ads.txt This buying method confirms that each webpage uploads a file to its root domain detailing which SSP (Sell Side Platform – a tool that manages the programmatic advertising of a website) offers its inventory, its Placement ID and its relationship with that SSP.

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Automatad Inc.

MAY 9, 2023

Without any further ado, we’ve compiled resources on Google Ad Exchange to answer all your questions. You should host an ads.txt file. When we studied hundreds of our publishers, Google (AdX) ranked as the top demand partner contributing to more than 50% of the programmatic revenue. Your content should be in a supported language.

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YieldBird

AUGUST 23, 2023

This is attributed to the fundamental economic law of supply and demand, where a decrease in resource availability generates a higher demand for them. Such a tool’s reporting system can swiftly identify which platform has stopped bidding for a given space due to changes in ads.txt.

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YieldBird

MAY 31, 2023

Use Ads.txt This buying method confirms that each webpage uploads a file to its root domain detailing which SSP (Sell Side Platform – a tool that manages the programmatic advertising of a website) offers its inventory, its Placement ID and its relationship with that SSP.

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Monetize More

NOVEMBER 22, 2022

Thankfully, organizations like the Interactive Advertising Bureau (IAB) exist that use their resources to improve and implement standards for the good of the online advertising industry. What is ads.txt? Ads.txt exists to minimize ad fraud & improve transparency in the programmatic ecosystem. What Is Ads.txt 1.1?

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Smart-Hub

APRIL 12, 2024

By performing segmentation properly, marketers can enhance personalization, improve customer experience and campaign effectiveness, and ensure more effective use of resources. What is the difference between ads.txt and sellers.json files? For instance, these can be purchase intent, online behavior, interests, demographics, etc.

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Smart-Hub

JANUARY 4, 2023

The main advantage of this platform is that it requires fewer resources to create and maintain its work. Rewarded videos are mostly used for in-game ads: after watching the video, the user is offered in-game resources. Currently, the most effective anti-fraud standards are ads.txt and sellers.json files.

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Ad Monsters

JANUARY 3, 2024

But are publishers taking full advantage of these amazing resources? Some publishers appear open to granting permission for indirect representation of their inventory, allowing marketers to access approved pathways via ads.txt and other sources, even from non-direct partners. Our survey indicates they are not. Indirect Monetization.

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Brid.tv

MARCH 4, 2024

Lazy Load Non-priority Pages – Publishers should delay loading for non-essential resources on their websites to improve load speed, reduce bounce rate, and lower energy consumption. Need a fast and lightweight HTML5 player for video and audio streaming?

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Smart-Hub

DECEMBER 8, 2023

Of course, we are talking about 3rd party data, when companies receive information about users while they visit other websites and resources. In addition, we have implemented fraud detection mechanisms such as Scalarr into the programmatic ecosystem and introduced privacy-enhancing technologies (PETs) referred to as Ads.txt and Seller.json.

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Basis

SEPTEMBER 12, 2022

This includes measures such as supply path optimization and implementing initiatives like ads.txt. — Interested in other Basis Technologies resources that will help you understand and combat ad fraud? Build block lists of sites you don’t trust. Choose DSPs that actively monitor and defend against fraud. Reach out today.

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VideoWeek

OCTOBER 21, 2022

The new criteria incorporates IAB Tech Labs’ Buyers.json, DemandChain Object, Open Measurement SDK (OMSDK) and ads.txt 1.1. First launched in 2017, the Gold Standard aims to address ad fraud, brand safety and ad bombardment, the trade group explained. ISBA, AA and IPA have backed the certification.

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