YieldBird

MAY 31, 2023

And the numbers are getting bigger; when comparing the average fraud rate in H1 2022 vs. H2 2022, we see a 40% increase in iOS and a 46% rise in Android. Moreover, the World Federation of Advertisers predicts ad fraud worldwide will cause up to $50 billion in damage by 2027. How common is ad fraud? However, not all bots are bad.

Affiliates 96

Affiliates CPC Viewability Click Through Rate 96

YieldBird

MAY 31, 2023

And the numbers are getting bigger; when comparing the average fraud rate in H1 2022 vs. H2 2022, we see a 40% increase in iOS and a 46% rise in Android. Moreover, the World Federation of Advertisers predicts ad fraud worldwide will cause up to $50 billion in damage by 2027. How common is ad fraud? However, not all bots are bad.

Affiliates 52

Affiliates CPC Viewability Click Through Rate 52

Smart-Hub

MARCH 19, 2024

Do these statistical facts mean that native ads are less effective than the display ones? In this article, we will thoroughly review both native and display advertising, compare them, identify use cases for every approach, and not only. Explore more details in our guide about the mastering ad operations. Not really.

ROI 64

ROI Native Advertising Ad Exchange Banner 64

VideoWeek

MAY 10, 2023

Thus combining the two datasets gives advertisers a broad view of attention across the TV and digital elements of their campaigns. But this throws up a big question – is attention paid to a TV ad worth the same as attention paid to a YouTube ad? But ultimately, the two datasets are exactly comparable.

Impressions 64

Impressions Viewability Media Audience 64