VideoWeek
MAY 15, 2024
GDPR Moves into Action For all the talk of the death of the cookie, it’s important to remember that it’s strictly third-party cookies which are being removed by Chrome. But while Google is leaving first-party cookies alone for the time being, they’re still under threat from privacy regulation.
VideoWeek
MAY 17, 2024
In this week’s Week in Review: M6+ goes live in France, Netflix expands its live sports offering, and Dentsu launches a new retail media unit in the UK. Dentsu Launches Specialised Retail Media Unit in UK Agency group Dentsu this week announced it is launching a new retail media unit, called Retail Media Specialised Practice, in the UK.
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Smart-Hub
APRIL 1, 2024
Even though many marketers still leverage third-party trackers for effective advertising, more and more browsers are blocking them by default or preparing to do so. Therefore, while first-party cookies are still widely used, advertisers need to find alternative ways to target their audiences. What Are First-Party Cookies?
Paleo AdTech
DECEMBER 10, 2023
Steve was the Global Head of Analytics at Flashtalking , which acquired his advanced ad measurement company Encore Media Metrics in 2016. Then last July 2021, Mediaocean acquired Flashtalking for a reported $500 million, and Steve decided to “pull the pin” on his army-of-one and leave ad tech after a 20-year tour of duty.
VideoWeek
JUNE 1, 2023
Media agency Publicis Media and UK broadcaster ITV have announced a new partnership which will enable Publicis-owned media agencies to target audiences on ITV inventory using Publicis’ own Epsilon ID. Epsilon uses these identifiers to build out audiences which are used for targeting and measurement by Publicis Media agencies.
Paleo AdTech
FEBRUARY 1, 2022
Steve was the Global Head of Analytics at Flashtalking , which acquired his advanced ad measurement company Encore Media Metrics in 2016. Then last July 2021, Mediaocean acquired Flashtalking for a reported $500 million, and Steve decided to “pull the pin” on his army-of-one and leave ad tech after a 20-year tour of duty.
Relevant-Digital
OCTOBER 4, 2023
From our conversations with the attendees, here are some popular topics: Data Privacy and Cookies Seems like many publishers plan to focus on contextual targeting and first-party cookies in 2024. The support felt in the community was palpable, especially in the Ad-tech WhatsApp group chat organised by JobsInAdtech.com.
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