VideoWeek

MARCH 14, 2025

The news has implications for demand-side platform The Trade Desk, whose in-development CTV operating system Ventura had reportedly signed up Sonos as its first hardware client. Gupta is Chief Product Officer (CPO) at Integral Ad Science (IAS), an ad tech business focused on ad measurement and verification.

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VideoWeek

AUGUST 5, 2022

CEO Mark Read credited WPP’s “growing capabilities in commerce, experience and technology, our continued strength in media and the resurgence in demand for strategic communications advice from our public relations agencies,” for the strong quarter, as well as significant client wins in Audi, Audible, Danone, and Nationwide.

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VideoWeek

MARCH 17, 2023

UK Cabinet Secretary Oliver Dowden said he would not advise the public against using TikTok, but they should “consider each social media platform’s data policies before downloading and using them.” Netflix has reportedly hired former FreeWheel CPO Jon Whitticom to advise on whether to ‘“build or buy”.

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VideoWeek

JUNE 9, 2023

“With YouTube Primetime Channels, we offer our users the opportunity to experience subscription-based premium TV and movie content, both linear and on-demand, from a variety of well-known partners directly in one place, where they are often searched for and discovered,” said Andreas Briese, Country Director of YouTube Deutschland.

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Digiday

OCTOBER 12, 2022

However, during the intervening two-plus years, the mailboxes of Digiday writers have been inundated with public relations messages from companies claiming to have found the solution. As mentioned, PAIR is the tech giant’s bespoke tool on the Google Marketing Platform, including DV360.

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Monetize More

DECEMBER 28, 2022

It has become extremely popular recently and is now in high demand by various companies in the advertising space. At first glance, it seems like Pandora’s box but it is simply a digital map that classifies each and every entity in the ad tech ecosystem. Related Read : [link]. Demand-Side Platforms (DSP).

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

VideoWeek

JANUARY 13, 2023

Demand-side platform The Trade Desk has launched a first-party data hub called Galileo, designed to help marketers activate against their data sets without third-party cookies. US Ad Market Cut 3,500 Jobs in December. Nano Interactive Appoints Hannah O’Neill as VP of Programmatic Demand.

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