Marketing Dive

JUNE 5, 2025

ET Loyalty 2.0 Capturing — and keeping — the customer Presented by CX Dive, Marketing Dive, Hotel Dive and Restaurant Dive 24 JUN Conference | 3:30 a.m. TechTarget, Inc.s registered office is 275 Grove St. Newton, MA 02466.

Advertising 92

Advertising Cookies Ad Tech Retail 92

PubMatic

MAY 14, 2025

Brand advertising is gaining strong traction, especially in sectors like ecommerce and travel, and mobile app publishers are taking notice. CPM – not CPI – is the currency. While CPMs may be lower when compared to an app-install campaign, they represent untapped revenue and do not compete with a publishers core business.

Education 99

Education A/B Testing Demand Side Platform Viewability 99

Marketing Dive

JULY 2, 2025

TechTarget, Inc.s registered office is 275 Grove St. Newton, MA 02466.

Retail 69

Retail Agency Ad Tech CPM 69

Marketing Dive

JUNE 5, 2025

ET Loyalty 2.0 Capturing — and keeping — the customer Presented by CX Dive, Marketing Dive, Hotel Dive and Restaurant Dive 24 JUN Conference | 3:30 a.m. By Chris Kelly • Dec. TechTarget, Inc.s registered office is 275 Grove St. Newton, MA 02466.

Agency 76

Agency Retail ROI Ad Tech 76

Marketing Dive

JULY 1, 2025

TechTarget, Inc.s registered office is 275 Grove St. Newton, MA 02466.

Cookies 90

Cookies Agency Ad Tech CPM 90

Marketing Dive

JUNE 12, 2025

TechTarget, Inc.s registered office is 275 Grove St. Newton, MA 02466.

Food 89

Food Cookies Pop-Up ROI 89

Marketing Dive

JUNE 9, 2025

ET Loyalty 2.0 Capturing — and keeping — the customer Presented by CX Dive, Marketing Dive, Hotel Dive and Restaurant Dive 24 JUN Conference | 3:30 a.m. TechTarget, Inc.s registered office is 275 Grove St. Newton, MA 02466.

Agency 69

Agency Cookies Retail ROI 69

Marketing Dive

JUNE 9, 2025

ET Loyalty 2.0 Capturing — and keeping — the customer Presented by CX Dive, Marketing Dive, Hotel Dive and Restaurant Dive 24 JUN Conference | 3:30 a.m. TechTarget, Inc.s registered office is 275 Grove St. Newton, MA 02466.

Cookies 84

Cookies Retail Agency ROI 84

Marketing Dive

JUNE 25, 2025

Squatch, valuing brand’s viral marketing to Gen Z men Olipop turns fans into influencers for pennies with PR boxes on Amazon How Liquid I.V.’s TechTarget, Inc.s registered office is 275 Grove St. Newton, MA 02466.

Pop-Up 78

Pop-Up Cookies Agency Ad Tech 78

Marketing Dive

JUNE 30, 2025

By Peter Adams and Chris Kelly • Feb. TechTarget, Inc.s registered office is 275 Grove St. Newton, MA 02466.

Retail 97

Retail Agency Ad Tech CPM 97

Marketing Dive

JUNE 16, 2025

High-quality third-party data, like that provided by Eyeota, is a critical enabler of personalization at scale. By Peter Adams, Jessica Deyo, Sara Karlovitch and Chris Kelly • Dec. TechTarget, Inc.s registered office is 275 Grove St. Newton, MA 02466.

Retail 64

Retail Ad Tech ROI Agency 64

Marketing Dive

JUNE 26, 2025

TechTarget, Inc.s registered office is 275 Grove St. Newton, MA 02466.

Electronics 66

Electronics Cookies Agency Ad Tech 66

Marketing Dive

JUNE 12, 2025

Deep Dive Library Events Press Releases Topics Subscribe Search Subscribe Search Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner An article from Dive Brief E.l.f. TechTarget, Inc.s registered office is 275 Grove St. Newton, MA 02466.

Cookies 66

Cookies Pop-Up ROI Retail 66

Marketing Dive

JUNE 12, 2025

By Chris Kelly • April 24, 2024 Latest in Creative E.l.f. TechTarget, Inc.s registered office is 275 Grove St. Newton, MA 02466.

Cookies 66

Cookies ROI Retail Agency 66

Marketing Dive

JUNE 9, 2025

TechTarget, Inc.s registered office is 275 Grove St. Newton, MA 02466.

Retail 97

Retail Agency ROI Ad Tech 97

Marketing Dive

JUNE 17, 2025

By Peter Adams • July 30, 2024 Latest in Mobile TikTok brings expanded suite of generative AI ad tools to WPP, Adobe By Peter Adams E.l.f. TechTarget, Inc.s registered office is 275 Grove St. Newton, MA 02466.

Retail 85

Retail Agency ROI Ad Tech 85

Marketing Dive

JUNE 30, 2025

By Chris Kelly • Dec. TechTarget, Inc.s registered office is 275 Grove St. Newton, MA 02466.

Cookies 95

Cookies Retail Agency Ad Tech 95

Marketing Dive

JUNE 17, 2025

By Chris Kelly • April 24, 2024 Latest in Brand Strategy How Coca-Cola’s marketing transformation led to new Smartwater campaign By Chris Kelly E.l.f. TechTarget, Inc.s registered office is 275 Grove St. Newton, MA 02466.

Marketing 126

Marketing Cookies Agency ROI 126

Marketing Dive

JUNE 16, 2025

Santiago via Getty Images Delivery giant DoorDash last week announced the first acquisition to strengthen its advertising division with a $175 million deal for the ad-tech startup Symbiosys. The more that we can just drive performance for them through a very simple process, that’s what were really striving for.” TechTarget, Inc.s

Retail 61

Retail Media Ad Tech Cookies 61

Marketing Dive

JUNE 3, 2025

TechTarget, Inc.s registered office is 275 Grove St. Newton, MA 02466.

Cookies 56

Cookies Retail Agency ROI 56

Marketing Dive

JUNE 17, 2025

By Peter Adams and Jessica Deyo • July 10, 2024 Latest in Video TikTok brings expanded suite of generative AI ad tools to WPP, Adobe By Peter Adams Why Disney’s Compass seeks true north in data collaboration By Chris Kelly Amazon delivers reporting for live shoppable streaming video By Aaron Baar E.l.f. TechTarget, Inc.s Newton, MA 02466.

Cookies 80

Cookies Ad Exchange Agency Ad Tech 80

Marketing Dive

JUNE 10, 2025

campaign By Jessica Deyo Explore About Editorial Team Contact Us Newsletter Purchase Licensing Rights Press Releases What Were Reading CPM Calculator Reach our audience Advertising Post a press release Promote an event Related Publications Retail Dive Social Media Today Industry Dive is an Informa TechTarget business. TechTarget, Inc.s

Retail 80

Retail Agency Click Through Rate ROI 80

Marketing Dive

JUNE 20, 2025

By Chris Kelly • April 23, 2025 Latest in Brand Strategy Southwest argues seating policy changes are NBD in cheeky new ads By Peter Adams Uber Advertising brings Ride Offers to international markets By Aaron Baar How Coca-Cola’s marketing transformation led to new Smartwater campaign By Chris Kelly E.l.f. TechTarget, Inc.s Newton, MA 02466.

Advertising 77

Advertising Click Through Rate Marketing Cookies 77

Marketing Dive

JUNE 25, 2025

By Chris Kelly • Dec. TechTarget, Inc.s registered office is 275 Grove St. Newton, MA 02466.

Cookies 58

Cookies Retail Agency Ad Tech 58

Marketing Dive

JUNE 23, 2025

TechTarget, Inc.s registered office is 275 Grove St. Newton, MA 02466.

Agency 92

Agency Cookies ROI Ad Tech 92

Marketing Dive

JUNE 18, 2025

Deep Dive Library Events Press Releases Topics Subscribe Search Subscribe Search Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner An article from Dive Brief Amazon, Roku address CTV advertising reach and efficiency in new deal The companies, which together reach about 80% of the U.S.

Advertising 67

Advertising Retail Ad Tech Cookies 67

Marketing Dive

JUNE 16, 2025

By Peter Adams, Chris Kelly, Jessica Deyo and Sara Karlovitch • Jan. TechTarget, Inc.s registered office is 275 Grove St. Newton, MA 02466.

Pop-Up 114

Pop-Up Retail Agency ROI 114

Marketing Dive

JUNE 17, 2025

Deep Dive Library Events Press Releases Topics Subscribe Search Subscribe Search Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner An article from Dive Brief E.l.f. TechTarget, Inc.s registered office is 275 Grove St. Newton, MA 02466.

Cookies 54

Cookies Retail Agency ROI 54

Marketing Dive

JUNE 10, 2025

TechTarget, Inc.s registered office is 275 Grove St. Newton, MA 02466.

Retail 100

Retail Agency ROI Ad Tech 100

Marketing Dive

JUNE 23, 2025

ET ROI Summit EMEA: Navigating the Future of B2B Marketing London, United Kingdom Presented by Informa TechTarget 16 JUL Webinar | noon ET Mapping B2B Content to Each Stage of the New Sales Funnel Presented by Industry Dive 24 JUL Webinar | 2 p.m. Squatch, valuing brand’s viral marketing to Gen Z men By Peter Adams How Liquid I.V.’s TechTarget, Inc.s

Cookies 98

Cookies Fashion Agency ROI 98

Marketing Dive

JUNE 16, 2025

TechTarget, Inc.s registered office is 275 Grove St. Newton, MA 02466.

Retail 73

Retail Agency ROI Ad Tech 73

Marketing Dive

JUNE 30, 2025

TechTarget, Inc.s registered office is 275 Grove St. Newton, MA 02466.

Retail 41

Retail Cookies Agency Ad Tech 41

Marketing Dive

JUNE 3, 2025

ET Loyalty 2.0 Capturing — and keeping — the customer Presented by CX Dive, Marketing Dive, Hotel Dive and Restaurant Dive 24 JUN Conference | 3:30 a.m. TechTarget, Inc.s registered office is 275 Grove St. Newton, MA 02466.

Cookies 95

Cookies Food Retail Agency 95

Marketing Dive

JUNE 20, 2025

TechTarget, Inc.s registered office is 275 Grove St. Newton, MA 02466.

Cookies 85

Cookies Agency ROI Public Relations 85

Marketing Dive

JUNE 11, 2025

TechTarget, Inc.s registered office is 275 Grove St. Newton, MA 02466.

Cookies 66

Cookies Retail Agency ROI 66

Marketing Dive

JUNE 23, 2025

Squatch, valuing brand’s viral marketing to Gen Z men By Peter Adams How Liquid I.V.’s TechTarget, Inc.s registered office is 275 Grove St. Newton, MA 02466.

Retail 62

Retail Agency ROI Ad Tech 62

Marketing Dive

JUNE 23, 2025

Squatch, valuing brand’s viral marketing to Gen Z men By Peter Adams How Liquid I.V.’s TechTarget, Inc.s registered office is 275 Grove St. Newton, MA 02466.

Marketing 115

Marketing Retail Agency ROI 115