Martech Series

AUGUST 18, 2022

The exclusive partnership between Adverty and Yazle comes at a time when growing numbers of advertisers are seeking to communicate and advertise within virtual worlds. Digital marketing specialist, Yazle, provides its expanding client list with unique digital ad-tech solutions, thanks to exclusive partnerships with elite digital platforms.

Ad Tech 80

Ad Tech MarTech Impressions Video Ads 80

Martech Series

JULY 21, 2022

Marketing Technology News: Ad-Tech Pioneer Prizeout Partners With Cutting-Edge Cryptocurrency Rewards Platform Flycoin to Give…. Email Management Systems provides support, sales, and marketing teams an all-inclusive tool to communicate with customers. ” – Nitai Aventaggiato (Founder) stated.

Communications 83

Communications MarTech Ad Tech Marketing 83

Martech Series

JUNE 17, 2022

The appointment comes as Cavai’s presence continues to expand globally, with the innovative ad tech company continuing to introduce pioneering products and enjoying ever-growing numbers of top brand clients and partnerships. Marketing Technology News: MarTech Interview with Venkat Nagaswamy, CMO at Mitel.

Ad Tech 88

Ad Tech Conversion Impressions Communications 88

Martech Series

SEPTEMBER 15, 2022

” Marketing Technology News: MarTech Interview With Lauren Vaccarello, CMO at Salesloft. The post OAAA Names OOH Leader Jeff Jan Head of Industry Initiatives appeared first on MarTech Series.

Education 84

Education Ad Tech Media Communications 84

Ad Monsters

MAY 17, 2023

While working in the digital media and ad tech industry, Gupta noticed a problem that wasn’t being addressed and was hindering progress. When U of Digital was founded in 2018, it was focused on specific areas of the industry, namely the areas where Gupta had previous experience, like sales teams at ad tech companies.

Education 70

Education Conversion Ad Tech Shipping 70

Martech

FEBRUARY 19, 2022

Explore platform capabilities from vendors like CallRail, Invoca, CallSource, DialogueTech and more in the full MarTech Intelligence Report on enterprise call analytics platforms. The phone continues to play an integral role in customer communications, particularly as more consumers work and shop from home. Click here to download!

Machine Learning 98

Machine Learning Display Advertising MarTech SEO 98

Martech Series

FEBRUARY 9, 2023

Rising expectations also mean it’s now more difficult to differentiate, especially with consumers wanting to define their own experiences and communicate on their preferred channels. Marketing Technology News: MarTech Interview with Carsten Storm, Head of Digital Marketplace at SAP Here are five tips: 1.

Audience 72

Audience Retargeting Marketing Education 72

Martech Series

DECEMBER 13, 2022

5000 brands across fintech, ad-tech, martech and cybertech segments. Marketing Technology News: MarTech Interview With Laura Connell, Consumer Trends Manager at GWI. The post SingleStore Announces Key Innovations for World’s Only Unified Database Built for Real Time appeared first on MarTech Series.

MarTech 75

MarTech SEO Ad Tech Impressions 75

Martech

SEPTEMBER 28, 2021

Pre-built connections to martech/ad tech platforms. The ultimate marketing goal for identity resolution is to support and enable data activation by pushing segmented audiences into highly personalized campaigns through a variety of martech (CRMs, DMPs, marketing automation platforms , ESPs, etc.) Data onboarding.

Cookies 114

Cookies GDPR Mobile Ads Ad Tech 114

Digiday

APRIL 9, 2023

We initially had one publisher reach out to communicate their desire for us to hold any payments to their accounts at Silicon Valley Bank because they had a concern about it, but then very quickly there was a tsunami of publishers asking the same thing,” said Andrew Casale, CEO of Index Exchange. Now, they want quick access to cash.

Ad Tech 59

Ad Tech Communications Media Advertising 59

InMobi

JANUARY 7, 2019

Interested in learning more about the biggest trends in ad tech and martech in 2019? all at one place, and then use this data to communicate with them in a more personalized and relevant way. To find out, we gaze into the crystal ball to reveal how data-focused marketing execution will evolve in 2019.

Marketing 52

Marketing Machine Learning Conversion Rate Conversion 52

VideoWeek

JULY 1, 2022

In this week’s Week in Review: Ofcom mulls over allowing longer ad breaks, FCC commissioner Brendan Carr calls out TikTok, and Amazon muscles in on BT Sports’ territory. Ofcom Considers Allowing Longer Ad Breaks on Linear TV. WPP Buys Martech Business Bowser House Digital. Top Stories.

eCommerce 52

eCommerce Cookies GDPR Media 52

Martech

SEPTEMBER 30, 2021

Most of the vendors in this space provide the following core capabilities: Ingest data from multiple marketing and communication channels (radio, TV, connected TV, phone, email, digital ads, website interactions, etc.) appeared first on MarTech. What marketing attribution and predictive analytics platforms do.

Machine Learning 129

Machine Learning Marketing ROI Demand Side Platform 129

Martech

OCTOBER 19, 2021

This functionality can help marketing teams, along with outside creative resources, communicate about changes while an asset is in the development phase or being updated. Explore platform capabilities from vendors like Acquia, Widen, Cloudinary, MediaValet and more in the full MarTech Intelligence Report on digital asset management platforms.

Marketing 99

Marketing Machine Learning Ad Server Retail 99

Martech

APRIL 5, 2022

This is where martech tools can help. Explore capabilities from vendors like Adobe, Pointillist, SharpSpring, Salesforce and more in the full MarTech Intelligence Report on customer journey analytics platforms. Learn about trends and capabilities of customer data platforms in the latest edition of this MarTech Intelligence Report.

Marketing 97

Marketing Machine Learning Conversion Cookies 97

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.

Marketing 117

Marketing Manufacturing Communications Healthcare 117