More About Advertising

JULY 25, 2018

While advanced taxonomy and machine learning techniques existed in the broader technology sector, news brands weren’t using these to improve their readers’ online experience. Digital media platform Smartology’s mission is to provide a reputable site network for blue chip advertisers. CEO Mark Bembridge explains.

Machine Learning 40

Machine Learning Advertising Media Ad Tech 40

Martech Series

NOVEMBER 7, 2022

Agency media teams routinely expend significant time and effort to maintain various platforms/systems to handle underspend and changes in execution strategy. Robust integration with the digital media ecosystem makes managing spend in various ad tech platforms much easier using a single UI. Media Optimization. “apworks.ai

Machine Learning 74

Machine Learning Media Advertising Marketing 74

VideoWeek

OCTOBER 6, 2023

In this week’s Week in Review: Altice Europe considers selling ad tech business Teads, the Premier League revamps its TV rights auction, and UK digital publisher revenues show continued growth. Altice acquired the ad tech firm in 2017 for €285 million.

Ad Server 98

Ad Server Machine Learning A/B Testing Ad Tech 98

VideoWeek

JANUARY 13, 2023

A filing with the European Commission shows that European telcos Deutsche Telekom, Orange, Telefónica and Vodafone are planning to launch a new ad tech joint venture, which will operate a privacy-led ad ID solution based on their own first-party data sets. The Week For Agencies. The Week for Publishers.

Ad Tech 98

Ad Tech Media Agency Advertising 98

InMobi

NOVEMBER 2, 2021

At his current position, he primarily focuses on helping advertisers on their mobile marketing journey and driving ecosystem partnerships with differentiated offerings on back of data and ad-tech solutions. There she worked for clients from the government, finance and consumer goods industries.

Entertainment 52

Entertainment Search Advertising Machine Learning Retail 52

VideoWeek

OCTOBER 21, 2022

“Bloomberg will use this data to inform its machine learning models that will predict the population of users on the site that are likely to be in a certain group, e.g. C-suites or tech decision makers. The Week For Agencies. ” Meta Shutters Instant Articles. EssenceMediacom Retains Tesco Account.

Video Ads 52

Video Ads Advertising Media Display Advertising 52

Martech

FEBRUARY 25, 2022

Budgeting and planning leverage marketing, CRM and finance systems to measure, track and optimize marketing performance. This includes email, SMS, push notifications, landing pages, web push and personalization, social media, ad tech, direct mail, and emerging channels like voice, IoT and digital signage. ActiveCampaign.

Marketing 122

Marketing Manufacturing Communications Healthcare 122

VideoWeek

AUGUST 18, 2023

While it’s possible for agencies and broadcasters to use alternative currencies without this functionality, it’s a much more manual process. The Week in Tech InMobi Acquires Quantcast’s Consent Management Platform Mobile ad network InMobi has acquired Quantcast Choice, the ad tech firm’s consent management platform.

Ad Tech 52

Ad Tech Audience Agency Media 52