Ad Monsters

APRIL 22, 2024

With Earth Day as a backdrop, we delve into how the ad tech sector is adapting to the realities of climate change and the pivotal role it plays in shaping a greener digital future. MFA sites, which account for 21% of ad impressions in the open markets, generate 26% more carbon than non-MFA ones. Of that 24% – or 1.7%

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Ad Tech Advertising Impressions Conversion 52

OpenX

DECEMBER 15, 2021

Earlier today, the Federal Trade Commission announced that the agency and OpenX have reached a settlement based on the findings of an investigation into some of our data collection and ad serving processes. . OpenX never used the BSSID to derive location. OpenX going forward. So, how did this happen? .

Ad Tech 40

Ad Tech Agency Advertising 40

Digiday

FEBRUARY 26, 2023

Sometimes that money comes after the publisher’s impressions have been sold via the unified auction that is Google’s Open Bidding, other times it’s done through ad tech vendors like OpenX and Sharethrough directly. It’s all there in the publisher’s ads.txt file, which contains information about its programmatic partners.

Ad Tech 53

Ad Tech Marketing Impressions Ad Inventory 53

VideoWeek

MARCH 11, 2024

The new Adalytics study was prompted by an investigation into one of its client’s digital ad spending. Adalytics however identified $10 million worth of that brand’s ad spend ending up on MFA websites, and as a result ran a wider study into MFA. and/or Jounce Media to be MFA.

Ad Tech 52

Ad Tech Impressions Non-Profit CPM 52

Digiday

FEBRUARY 1, 2023

If only there were ways for advertisers to curate ad tech sellers, pools of inventory and sites into a safer sandbox — one that’s bereft of the low quality, sometimes duplicitous, inventory that tends to be a direct consequence of what makes the programmatic marketplace so open. That’s changing — slowly but surely.

Agency 63

Agency Media Ad Tech Demand Side Platform 63

OpenX

MAY 10, 2022

In this edition of OpenFocus, we take a closer look at OpenAudience Access with Rich Calkins , director of product management at OpenX. . To Data Providers and Brands, We’re Way More Than an Ad Exchange. A large part of our role lies in helping the advertising ecosystem prepare for the future. DSP Agnostic.

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Audience Retail Ad Exchange Ad Tech 52

Automatad Inc.

NOVEMBER 23, 2023

Share Tweet Share Ads have become integral to every business and the whole digital ecosystem. That is why the ad spending is increasing enormously YOY. The technology around ad display and viewing has also seen tremendous changes over the years and made way for the new disciple “AdTech. form the adtech ecosystem.

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Ad Exchange Ad Server Ad Space Ad network 40

SODP

MAY 30, 2023

Ads are an integral aspect of online life. Appearing as banners, video spots and social media feeds/stories, digital ads are everywhere. Ad exchanges play a vital role in the distribution of these ads, and yet, very few people can answer the question: What is an ad exchange? What Is an Ad Exchange?

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Ad Exchange Ad Inventory Ad network Ad Space 64

Automatad Inc.

NOVEMBER 8, 2023

Share Tweet Share Ads are the key revenue of publishers and advertisers. Global spending on digital ads keeps increasing yearly and will reach $650 billion in 2024. Ad exchanges play a major role in distributing these ads. What Is Ad Exchange? What Is Ad Exchange?

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Ad Exchange Fill rate Ad Server Header Bidding 52

OpenX

FEBRUARY 24, 2022

OpenX: What are the key programmatic areas of focus for Kepler in 2022? For example, there are the agreements for take rate fee caps , which Kepler now has in place with several partners, including OpenX, which put a higher percentage of our brands’ budget toward working media than fees and “tech tax.”

Cookies 52

Cookies Retail Finance Media 52

MNTN

MARCH 14, 2024

The tech world, specifically the ad tech world, can feel like an excess of new words and tools that seem to pop up overnight. As you begin to explore the various terms of programmatic advertising , an ad exchange is something you’ll see mentioned often as an important part of the programmatic ad buying and selling process.

Ad Exchange 52

Ad Exchange Impressions Ad network Ad Space 52

OpenX

MARCH 29, 2021

OpenX: How are you anticipating recovery/growth for 2021 across the brands you oversee? . OpenX: Has 2020 taught you anything you didn’t know, good or bad, about programmatic’s capabilities? . OpenX: How are you approaching audience and identity targeting, and are you thinking about the death of the cookie? .

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Cookies Audience Conversion Ad Tech 52

Monetize More

DECEMBER 28, 2022

At first glance, it seems like Pandora’s box but it is simply a digital map that classifies each and every entity in the ad tech ecosystem. Having emerged from its roots, the programmatic ad tech sector has greatly evolved into an ecosystem in itself. Ad Servers in Display Lumascape.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

VideoWeek

FEBRUARY 3, 2023

In this week’s Week in Review: Big Tech disappoints in Q4 earnings, Publicis Groupe posts solid growth, and MediaForEurope merges with Mediaset España. billion, outpacing Google and Meta, whose ad revenues both dropped 4 percent. billion, outpacing Google and Meta, whose ad revenues both dropped 4 percent.

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Media Agency Ad Tech Audience 52

InMobi

JUNE 5, 2018

Below you’ll find a plethora of information about the various players in the ad tech ecosystem. Ad Networks - this is a company that has exclusive rights to sell the inventory from a specific group of publishers. Trading Desks These are specialized media buying groups that most commonly work for (or within) an ad agency.

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Advertising Ad Server Ad Exchange Retargeting 52