InMobi
FEBRUARY 12, 2014
Last week, we announced the launch of our Native Ads Platform. While native advertising is the latest buzzword in the industry, critics are holding their verdict on whether they are here to stay. A native ad is an ad that looks like it belongs in your property.
Single Grain
MAY 16, 2023
Out of all the paid media strategies in the digital marketing industry, native advertising is becoming one of the most popular. But in order to convert leads with native ads, advertisers must pay attention to the latest trends so they don’t fall behind. Work With Us What Is Native Advertising?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Digiday
JUNE 8, 2022
“CTV sort of lives in that middle ground, that Goldilocks world, and I think some advertisers may bring to it their legacy biases and their particular bent on things,” Nathan Hugenberger, CTO and evp of science at Known, said during a session on balance between brand and performance advertising on CTV.
Monetize More
OCTOBER 4, 2022
Using segmented data, publishers can sell ad units through direct deals to advertisers and provide data for better ad targeting. Native Advertising. So, it’s a great time to power up on Native Advertising in Q4. Native ads blend well with content, and users enjoy viewing them.
Monetize More
JUNE 13, 2023
Publishers need to be aware of these shifting privacy practices and regulations to adapt their advertising strategies accordingly. They may need to explore alternative approaches to ad targeting, such as contextual advertising that relies on the webpage’s content rather than user-specific data.
AdvertiseMint
OCTOBER 24, 2023
This data, often related to user behaviors and preferences, is then utilized to improve ad targeting, enhancing the programmatic advertising process. Six Types of Programmatic Media Buying Real-Time Bidding (RTB): As previously mentioned, RTB is a dynamic auction environment where advertisers bid on individual ad impressions.
Automatad Inc.
FEBRUARY 29, 2024
Users commonly use ad blockers in the form of web plugins, browser extensions, and hardware. Ad blockers prevent all ad formats like display , native , and video ads. It also blocks third-party tracking like ad targeting , measurement , and analytics. Native advertising fits that criteria very well.
Expert insights. Personalized for you.
52 
Let's personalize your content