AdvertiseMint

NOVEMBER 21, 2023

Or generate thousands of ad variations to boost performance? AI and machine learning make all that possible. Use machine learning technology to optimize ad targeting and budgets. Generate many ad variations or social posts to improve results. AI to the rescue! Set it and forget it!

Machine Learning 52

Machine Learning Marketing Audience Conversion 52

Digiday

SEPTEMBER 9, 2022

New privacy laws are needed to address newer formats like email and online search said Caitriona Fitzgerald, deputy director of the Electronic Privacy Information Center (EPIC), who said Google’s use of tracking email and search history for ad-targeting would be illegal if applied to older communication formats like mail and telephone calls.

Machine Learning 68

Machine Learning Retail Electronics Ad Targeting 68

Basis

MAY 31, 2023

Meta Outlines Its Evolving AI Ad Targeting Process [:03] Meta recently announced its new machine learning-based ad delivery process, Meta Lattice. These insights also fueled eMarketer’s H1 Search Ad Spending Forecast , where they expect Microsoft to capture 9% of the non-retail search ad market this year.

Machine Learning 73

Machine Learning Food Conversion Education 73

Martech

OCTOBER 19, 2022

Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? What is a retail media network? What is a retail media network? It also lets them run ads on the open web. Retail profit margins tend to be slim — in the 3% to 4% range. How much does it cost?

Advertising 110

Advertising Marketing Ad Exchange Retail 110

Clearcode

SEPTEMBER 20, 2023

Players from various industries, such as retail, media and entertainment, telecommunication, and gaming, are deciding to build their own DSP. Building a DSP also allows companies to optimize the demand path, avoid exchange bias, occupy niche verticals, and gain new clients with ad fraud detection and other security mechanisms.

Demand Side Platform 99

Demand Side Platform Ad Exchange Ad Inventory Impressions 99

illumin

JANUARY 22, 2024

The Conversions API is designed to create a connection between an advertiser’s marketing data from an advertiser’s server, website platform, mobile app, or CRM to Meta systems that optimize ad targeting, decrease cost per result and measure outcomes. Another important feature of meta ads is retargeting.

Advertising 52

Advertising A/B Testing Retargeting Conversion 52

Digiday

OCTOBER 10, 2022

For this report, Digiday+ Research surveyed 388 industry professionals including publishers, agencies, brands and retailers to uncover how they’re currently using data-driven personalization and natural language processing — and how they plan to incorporate the technologies in the future. Key findings. Reach , a U.K.-based

Machine Learning 69

Machine Learning Audience Ad Targeting Media 69