Ad Monsters

FEBRUARY 7, 2024

Our Black History Month Listicle celebrates a host of Black ad tech and digital media professionals who are impacting the industry and the larger community of diverse professionals who are following them. What comes to mind when you think about being Black and working in advertising and digital media?

Ad Tech

Martech

OCTOBER 12, 2021

There were legal obligations that were required like GDPR and CPA that came into being and they had different requirements like providing users with more control about their data and giving them privacy rights,” Sood said. Then there was a technology swing as well,” she added. Why this new focus on privacy? Click here to download!

Marketing

Digiday

JANUARY 24, 2023

Privacy is the single biggest challenge facing the contemporary digital media sector as there is growing public unease with the extent of online information advertisers can access which has prompted governments to take action. Although, not all are in complete agreement with such confrontational language.

Media

VideoWeek

DECEMBER 5, 2023

A Spanish news media trade association representing many of the country’s largest newspapers has filed a €550 million lawsuit against Meta, alleging that the tech giant has come to its position of dominance in the ad market through illegitimate means.

Media

Digiday

JANUARY 11, 2023

The decline of the media industry’s traditional means of ad targeting and measurement, such as third-party cookies or mobile IDS (MAIDs), has given rise to a glut of alternative tools to help marketers engage intended audiences. Just look at the GDPR fine Meta was served with last week.

Cookies

TechCrunch Ads

MAY 26, 2022

Google also recently revised its approach to push for topic-based ad targeting, rather than cohorts.). “The CMA is assessing whether Google’s practices in these parts of the ad tech stack may distort competition. Behavioral ad industry gets hard reform deadline after IAB’s TCF found to breach Europe’s GDPR.

Ad Server

Basis

MAY 20, 2022

Unrestrained by free speech rules like America’s First Amendment, the EU has taken the lead on matters like consumer privacy (with GDPR), walled gardens like Apple’s App Store and the Google Play Store (with the Digital Markets Act), and now it’s latest target: misinformation and hyper-personal ad targeting on social media.

Advertising

Clearcode

APRIL 21, 2023

In this article, we look at the main ways publishers, app developers and media companies can generate revenue and how AdTech solutions like header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization can help them create new revenue streams and increase revenue.

Header Bidding

Basis

JUNE 5, 2024

Expands Data Security and Reporting Requirements Beyond these consumer access and rights features, the APRA has an added focus on large social media companies and companies that process large volumes of personal data. And like with GDPR, the APRA would require a host of new contracts or amendments with customers, partners, and vendors.

Advertising

Clearcode

JANUARY 22, 2023

Although third-party cookies power key programmatic advertising processes and enable advertisers to reach their target audiences and publishers to earn ad revenue, they raise a number of privacy concerns. 2006: Popular ad-blocking software, Adblock Plus, launches. 2018: The EU’s GDPR goes into force on May 25, 2018.

Cookies

Brid.tv

AUGUST 23, 2022

What to Look for in an OTT Advertising Platform Targeting Options Ad Analytics Yield Optimization Tools Video Platform Features 10 Best OTT Advertising Platforms for Over-the-Top Publishers 1. Yahoo Ad Tech (Formerly Verizon Media) 5. Let’s take a look at some of the major features to look for in an OTT ad network.

Header Bidding

Brid.tv

DECEMBER 21, 2022

Table of Contents What Is a Mobile Ad Network How Do Mobile Ad Networks Work? What to Consider When Choosing a Mobile Ad Network Mobile Ad Formats Header Bidding Support Ad Targeting Options In-House Ad Analytics Top 20 Mobile Ad Networks for Publishers and App Developers 1. Google AdMob 2.

Mobile Ads

illumin

DECEMBER 13, 2024

These technologies enable advertisers to target audiences more precisely, optimize ad spend, and track campaign performance across various digital channels like display ads, video, social media, and mobile apps. Advertisers must ensure they comply with data protection laws, such as GDPR , while using AI-driven solutions.

A/B Testing

Clearcode

JULY 13, 2023

Supply-side platforms (SSPs) and ad exchanges form the backbone of the online advertising industry, streamlining the process of digital ad selling and ad buying. Ad exchanges, on the other hand, serve as digital marketplaces, bridging the gap between ad buyers and sellers and making real-time transactions possible.

Ad Exchange

Automatad Inc.

JANUARY 31, 2022

Google’s new Topics API for interest-based user tracking in its Privacy Sandbox is being viewed with skepticism and backlash from ad tech executives and advertisers. 2021 was the strongest year on record for U.K’s ad market, recording a 26.4% However, it has been dubbed as unreliable and a misleading gesture aimed at GDPR. .

Cookies

Smart-Hub

DECEMBER 8, 2023

Supply-Side Platform (SSP): how publishers manage and sell their ad inventory Another important element of the ecosystem of programmatic is the tool of publishers — supply-side platforms (SSPs). Through them, publishers that own websites for visitors, most often thematic media, place ad slots and manage the process of their automatic sale.

Ad Exchange

Clearcode

OCTOBER 9, 2022

Examples include the ePrivacy directive and General Data Protection Regulation (GDPR). It must be noted that the fines for non-compliance are higher in the DMA than they are in the GDPR — 10% of worldwide turnover in the DMA vs 4% of worldwide turnover in the GDPR. Ban on certain types of targeted adverts on online platforms.

GDPR

Single Grain

MAY 31, 2023

No matter whether you’re a chief marketing officer (CMO), digital marketer, SEO specialist or social media manager, you must possess a comprehensive understanding of the available AI applications and their potential evolution. Social Media: Social media platforms generate massive amounts of user-generated content.

Machine Learning

Oko

SEPTEMBER 3, 2024

For example, you can use first-party data to refine your content strategy, optimize ad targeting, and improve user journeys based on real interactions rather than guesstimates. The post How Publishers Should Handle Google’s Cookie Reversal appeared first on Cool Media.

Cookies

Single Grain

MAY 16, 2023

Out of all the paid media strategies in the digital marketing industry, native advertising is becoming one of the most popular. But in order to convert leads with native ads, advertisers must pay attention to the latest trends so they don’t fall behind. In other words, native ads look more natural than traditional display ads.

Native Advertising

Brid.tv

NOVEMBER 22, 2022

Key Features: Suitable for beginners High-end security Excellent engagement tracking tools Has a variety of non-intrusive ad formats Mediation between numerous ad networks supported Excellent personalization features. Supported Ad Formats Minimum Traffic Banner Ads Instream Video Ads Interstitial Ads Rewarded Ads Rich Media Ads N/A.

Header Bidding

Monetize More

MAY 2, 2023

It allows publishers to analyze ad setups for any website and gain insight into ad units, bidders, GDPR, technical logs, and much more. Be sure to find out more about all the smart features included in PubGuru Ad Inspector here: [link]. As ad targeting technology evolved, so did the way advertisers purchased ad space.

Ad network

Digiday

JUNE 8, 2022

In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. Based on an interview with Iván Markman, Yahoo’s chief business officer, and Gio Gardelli, who leads product for Yahoo’s ad targeting, identity and trust. What is ConnectID?

First-Party Cookies

Single Grain

DECEMBER 10, 2024

When comparing different ABM platforms, you’ll want to choose ones that are: Scalable Time-saving Encourages collaboration Can integrate with existing software GDPR and CCPA-compliant Offers support and training materials Let’s Do ABM Right Types of ABM Tools There are various signal-based selling tools available.

ROI

Single Grain

JULY 18, 2023

If you’re new to programmatic ads or need a refresher, this guide on programmatic advertising 101 is just for you! But programmatic advertising streamlines the process of media buying, making it more efficient. 7 Pillars of Programmatic Advertising The programmatic ads framework rests on seven key pillars.

Advertising

Clearcode

MARCH 21, 2023

Ad networks were one of the first pieces of advertising technology (AdTech) to be introduced to the online advertising industry back in the late 1990s. Despite the various technological advances and new media-buying processes, such as real-time bidding (RTB), ad networks still remain a key element of programmatic advertising.

Ad network

Smart-Hub

DECEMBER 22, 2023

Innovations like Salesforce DMP and Lotame transformed how brands utilized data for targeted advertising, while artificial intelligence and machine learning enhanced ad targeting capabilities. Regulatory initiatives such as GDPR and CCPA aimed to empower users with control over their data.

Ad Exchange

Clearcode

MAY 10, 2023

In this video, Michael Sweeney , Head of Marketing at Clearcode , spoke to Juan Baron , Director Business Development & Strategy (media & adv) at Decentriq about the various use cases of a data clean room and how data scientists use Decentriq to analyze data in a highly secure and privacy-compliant way.

Pharmaceuticals

PrograMetrix

APRIL 14, 2021

4 Ways We're Preparing for Changes in Data Privacy (& So Can You) It’s no secret to any agency, programmatic or not, that major changes are afoot in the ad industry. GDPR requires websites who process personal data on EU citizens to first obtain their consent (“lawful basis”) in order to do so.

Cookies

Martech

MARCH 1, 2024

Regulations such as the EU’s GDPR and California’s CCPA force marketers to be more transparent with our cookie-dropping process. This makes it easy to control which data is sent to media and analytics partners and can help you comply with heightened browser requirements, resulting in more accurate data collection. Improved measurement.

Cookies

Martech

MARCH 15, 2022

Adtech also gives marketers incredible reach since it connects them to all media. These technologies are especially powerful as most media transforms to digital or digital-first. It can help marketers improve omnichannel engagement by targeting customers across many channels. This speed cannot be achieved manually.

First-Party Cookies

Martech

FEBRUARY 15, 2023

I recently completed Max Fisher’s book, “The Chaos Machine: The Inside Story of How Social Media Rewired Our Minds and Our World.” Fisher’s book focuses on how social media companies — inadvertently or not — have had a profound effect on global society.

MarTech

Digiday

SEPTEMBER 20, 2022

Of course, discussions around the future of ad targeting and measurement will have added urgency for executives based in the European Economic Area where GDPR has curtailed efforts to test proposals from the likes of Google and The Trade Desk. Emerging channels: retail media and CTV.

Cookies

Adtelligent

DECEMBER 26, 2023

These actions include new laws and regulations applied to the digital world, such as the ePrivacy Directive and the General Data Protection Regulation (GDPR). However, all of this is about to change with the demise of third-party cookies and the new rules established by GDPR. Social media and polls. Availability.

Cookies

Adtelligent

MAY 26, 2021

These actions include new laws and regulations applied to the digital world, such as the ePrivacy Directive and the General Data Protection Regulation (GDPR). The sheer volume of this data can provide valuable insights into customer’s behavior and improve targeting significantly. Social media and polls. Availability.

Cookies

VideoWeek

OCTOBER 25, 2024

Irish Data Regulator Fines LinkedIn €310 Million Over Ad Targeting Ireland’s Data Protection Commission has handed professional social network LinkedIn a €310 million fine today, stating that LinkedIn has violated Europe’s General Data Protection Regulation (GDPR) in its processing of personal data for behavioural analysis and ad targeting.

Ad Exchange

Martech

MARCH 14, 2022

Ever since GDPR was rolled out in Europe back in 2016, the rules for how marketers can collect and use data have been getting stricter and stricter, but the real hammer blow will hit next year. A lot of ad targeting options will probably disappear, too, though Google and others are trying to build replacements.).

Cookies