Adtelligent

JULY 19, 2022

Search advertising is a process of placing ads on all sorts of search engines such as Google, Yahoo, AOL, Baidu, Duckduckgo, or Bing in response to the relevant inquiry. It is also often called paid search, pay-per-click (PPC), or part of search engine marketing. Paid search ads appear as the top results on search engines.

Advertising

Ad Beat

JULY 3, 2024

So we decided to use Adbeat data to deep-dive into their advertising strategies and find out how they spend their money. Let’s get into it… Shopify Ad spend and networks Over the last six months, Shopify spent an estimated $3.8 And, as you can see, there are some more generic , mass-market sites like Weather.com and the New York Times.

eCommerce

Ad Beat

JULY 11, 2024

To answer all those questions (and more), we used Adbeat data to dive into the display ad strategies of three major property-booking platforms: Airbnb Booking.com VRBO Here’s what we found… Airbnb Ad spend and networks Our estimated data shows that Airbnb shelled out approximately $7.3

Video Ads

Basis

MARCH 22, 2023

One could reasonably assume that the 2022 Midterms would not generate the same level of marketing as the previous cycle that featured presidential candidates at the top of the ticket. Yet, there was cautious optimism for ad dollars flowing into the market. CTV ads was almost half of direct spending for 2022 political marketers.

Advertising

Ad Wisey

MAY 13, 2022

Ad management platforms can help e-commerce businesses with many things, including budget management, sales growth, a better understanding of target audiences, increasing brand awareness, and more. 33% of marketers turn to paid advertising to boost their brand awareness. Why Google Ads? Facebook Ads Manager.

Brand Awareness

Ad Beat

MAY 9, 2024

Ahead of the big day, we used Adbeat to analyze how the industry’s biggest players use display advertising to reach, engage, and convert Mother’s Day gift buyers. Outside of YouTube, 1-800 Flowers divided their spend between high-profile, mass-market publishers like CNN, the New York Times, and Weather.com.

Display Advertising

Clearcode

APRIL 21, 2023

Some of the most common AdTech solutions for publishers include header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization (DPO). Native advertising also saw its popularity among publishers as a revenue source drop from 76% in 2020 to 59% in 2022. However, this is starting to change.

Header Bidding

Monetize More

MARCH 2, 2023

This can give a publisher valuable insight and help them expand their websites into their most profitable segments, ultimately increasing their inventory value and increasing demand from advertisers. Premium publishers use private marketplaces: With private markets, only a set group of advertisers can bid on a publisher’s ad inventory.

Ad network

Single Grain

APRIL 12, 2023

When it comes to advertising strategies, an important question that marketers ought to ask themselves is: “How do I make my brand stand out online amid the competition?” With how digitized our world is, online advertising has become increasingly saturated. Get My Free Marketing Plan What Is an Online Advertising Strategy?

Advertising

illumin

JUNE 7, 2018

This week we’re kicking off a new series of learning on the topic of Programmatic Ad Formats b eginning with the most traditional method of digital advertising: display. Also worth noting is the IAB’s “New Ad Portfolio,” which was set out just under a year ago. By 2022 it is expected to hit $96 billion.

Display Advertising

Adacado

OCTOBER 6, 2017

About Adacado's Ad Reviews Ads should be things that people see as a benefit…not cringe at with the feeling of being followed. In the spirit of our motto “making ads matter”, our goal is to elevate the quality of display advertising online. How'd They Do? Opportunities for Improvement. No Follow up?:

Display Advertising

Clearcode

MARCH 13, 2023

Otherwise, they would jeopardize their contract or authority to display advertising to networks of screens. For this reason, the process of ad approval is maintained manually and can take up to a few days to complete. Define when the ad will be approximately displayed. Measurement data from third-party companies.

Impressions

Clearcode

MARCH 23, 2023

Technological advancements in the advertising and marketing industries, changes in consumer behavior and the need for retailers to increase revenue has given rise to retail media. Key Points Retail media involves brands showing advertisements across a retailer or ecommerce company’s properties.

Retail

Brid.tv

DECEMBER 21, 2022

Table of Contents What Is a Mobile Ad Network How Do Mobile Ad Networks Work? What to Consider When Choosing a Mobile Ad Network Mobile Ad Formats Header Bidding Support Ad Targeting Options In-House Ad Analytics Top 20 Mobile Ad Networks for Publishers and App Developers 1. Google AdMob 2.

Mobile Ads

Clearcode

APRIL 4, 2022

Topics API is the latest addition to Google Chrome’s Privacy Sandbox and will replace its Federated Learning of Cohorts (FLoC) API, which was designed to run interest-based advertising but in a more privacy friendly way than ad targeting via third-party cookies.

MarTech

Single Grain

NOVEMBER 14, 2023

Most PPC platforms use auction bidding systems to price their ad inventory. So while market leaders like Facebook Ads and Google Ads are great platforms for driving targeted traffic, there are reasons to test alternative channels. You can also place ads in Gmail at the top of the user’s inbox.

Ad network

Monetize More

MAY 30, 2023

As a result, and through distributed ad networks, all publishers provide their advertising space to the network which, then, is sold to marketers and advertisers for use in marketing their products and brands. It is best to choose one that offers various ad formats. Why advertise on mobile apps?

Ad network

SODP

JULY 25, 2023

A supply-side platform (SSP) is a platform that allows publishers to manage and automate the sale of ad inventory in real time to buyers across multiple ad exchanges, ad networks and demand-side platforms (DSPs). To understand this better, consider a popular news website looking to monetize its space through display advertising.

Demand Side Platform

Brid.tv

DECEMBER 20, 2022

For instance, you can offer a free, ad-supported version of the app, along with a premium, ad-free version for paying customers. It Allows for Better Targeting — Unlike websites, which use cookies to track user activities, apps use device IDs. Drawbacks of In-App Advertising. Banner Ads. Marketplace. Although Brid.TV

Advertising

Single Grain

MAY 16, 2023

Out of all the paid media strategies in the digital marketing industry, native advertising is becoming one of the most popular. But in order to convert leads with native ads, advertisers must pay attention to the latest trends so they don’t fall behind. Work With Us What Is Native Advertising?

Native Advertising

Single Grain

AUGUST 8, 2023

Reviewing successful or innovative programmatic advertising case studies can inspire your own ad campaign. Programmatic ads have proven to be a game-changer in the marketing world by using automated technology and data-driven strategies. Expanded their job board portfolio by adding four additional platforms.

Advertising

AdvertiseMint

DECEMBER 2, 2023

In this article, I’ve put together 33 finger clicking good display ad examples across industries to inspire your next campaign. You’ll also learn the key elements of high-performing display ads. And boost your return on ad spend (ROAS) significantly. But now, their tools help marketers do much more.

Pop-Up

Ad Beat

JANUARY 1, 2020

The marketing world is dynamic and ever-changing — trends, technology, and tactics are never stagnant. On the contrary, print ads, for example, can charge as much as $100 for a thousand impressions. There are several ways in which you can market your business using mobile advertising. Source: inmobi.

Mobile Ads

Monetize More

MAY 9, 2023

Programmatic ad buying allows you to bid on targeted users in real time, which means you’re spending your budget on people who’re most likely going to convert. This will result in higher engagement rates with your ads, resulting in higher returns. Instead, focus on quality over quantity.

A/B Testing

Smart-Hub

OCTOBER 24, 2023

Programmatic advertising is an approach to digital ad distribution familiar to every modern marketer that plays a key role in the online traffic monetization process. Targeting: Refine audience targeting to match user interests. Ad Networks: Partner with multiple ad networks for a broader range of advertisers.

Advertising

Single Grain

JUNE 26, 2023

How can franchise businesses effectively reach their target audience, engage with them and, ultimately, drive traffic and sales? The answer is: Create a marketing strategy that includes online and offline advertising, social media marketing, search engine optimization (SEO), email marketing, and content marketing.

SEO

Monetize More

OCTOBER 4, 2022

The key to successful segmentation is finding which audiences jump out as more valuable to publishers than others—and then making sure advertisers know about it. Segmenting your users on the basis of device, geography, gender, and more will help you find patterns in your data that can be used to maximize your ad revenue.

Header Bidding

AdvertiseMint

OCTOBER 24, 2023

This evolution in the advertising world leverages algorithms and data to automatically determine which ads to buy and how much to pay for them, all in real-time. The rise of programmatic advertising is closely linked with the advancements in digital marketing and the need for more targeted ad campaigns.

Media

Single Grain

JULY 18, 2023

Online advertising can be tricky and time-consuming, often necessitating professional assistance. But programmatic advertising streamlines the process of media buying, making it more efficient. It works much like financial markets, with transactions happening in milliseconds as soon as someone lands on a webpage.

Advertising

Clearcode

MAY 10, 2023

My name is Michael Sweeney, and I’m the head of marketing here at Clearcode. In today’s video, I’m joined by Juan Baron, who is the Director of Business Development and Strategy of Media and Advertising at Decentriq, and we’ll be talking about data clean rooms. Michael Sweeney : Hello, everyone.

Pharmaceuticals