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Why digital out-of-home advertising is summer 2024’s marketing powerhouse

Martech

It’s filled with activities like long-distance vacations, trips to the beach and farmers’ markets. Digital out-of-home (DOOH) advertising’s dynamic content and precision targeting capabilities make it perfect for reaching audiences at this time of year. Here’s why DOOH is the ticket to this summer’s marketing success.

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Are Third-Party Cookies Really Going Away? The Latest Status in 2025

YieldBird

Just a few years ago, it seemed inevitable that third-party cookies would disappear. Google Changes Its Mind: Cookies Are Staying (For Now) The biggest twist came in July 2024 , when Google officially announced it would not phase out third-party cookies in Chrome , at least not in the way it had promised back in 2020.

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Personalization’s double-edged sword: Balancing relevance with intrusiveness

Martech

Digital marketing leaders must carefully manage the reality and perceptions around personalization. This highlights the need for marketers to tailor their strategies to different demographic groups. Bridging the gap between marketing and advertising technology is crucial for seamless integration and compliance.

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Marketers Can Expect the Unexpected and Watch for Innovation in 2025

Ad Monsters

In 2025, marketers will face a reckoning: adapt to AI-driven targeting, attention-based metrics, and streamlined curationor risk falling behind in a digital ad landscape reshaped by privacy pressures and industry upheaval. Heres how we can expect all of these trends and more to unfold in the coming year.

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How Publishers Are Using AI Tools To Achieve Their Ad And Rev Ops Goals

Ad Monsters

” He explained that having all information searchable and summarized in one place better prepares sales teams for client interactions, assists marketing with presentations, and equips ad ops with resources for wrap reports and similar tasks. AI tools like this have massive potential to transform ad ops.

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Programmatic Advertising: The Ultimate Guide

illumin

Common methods for ad targeting with programmatic advertising Programmatic advertising is based on efficient targeting. Here are some common targeting methods: Audience targeting Ads are shown to audiences based on data and potential user interest. This can be through cookies or a tracking pixel.

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How to Scale Campaigns Using Synthetic Data Advertising

Single Grain

The global synthetic data generation market is projected to explode from $218.4 For marketing leaders grappling with the deprecation of cookies, stricter privacy regulations, and the constant pressure to deliver measurable ROI, synthetic data advertising offers a game-changing solution. million in 2023 to $1.79