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Viant Swipes at The Trade Desk With a Billboard in Cannes

Adweek

It’s meant to be a little bit cheeky, a little bit disruptive,” Viant’s chief marketing officer, Jon Schulz, told ADWEEK. It’s led to some discontent, with people looking for alternatives to shift [ad dollars], ” he added. . The billboard is part of Viant’s broader marketing push at Cannes.

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Integration of Federated Learning for Privacy-Preserving Ad Targeting

The Ad Tech Blog

Understanding Federated Learning in Ad Tech Key Points Federated learning allows multiple devices to contribute to machine learning models without sharing the data itself, enhancing privacy. This includes understanding the data types involved, the privacy requirements, and the desired outcomes of your ad campaigns.

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Drake vs. UMG and Spotify: The Battle Over Bots, Metrics, and Manipulation

Ad Monsters

This legal action sheds light on potential malpractices within the music industry and draws striking parallels to ongoing issues in ad tech. Just as advertisers rely on accurate data to gauge the effectiveness of their campaigns, artists depend on genuine streaming numbers to assess their popularity, marketability and stream of income.

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Ad Targeting Is Moving To A Cohort Model, Especially For Retail

AdExchanger

Google, and every other ad tech company, is trying to figure out how to deliver personalized marketing without being creepy or violating a privacy policy. But the fallacy is the idea that [first-party data] needs to be used for one-to-one marketing.”.

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How Google’s Ad Tech Algorithms Shape Our Digital Culture

The Ad Tech Blog

Tech advancements have significantly influenced the evolution of advertising. Google’s ad tech algorithms are at the heart of these advancements. 5 Key Features of Google Ad Tech Google’s ad tech ecosystem is built around several core features that enable advertisers to reach their target audience effectively.

Ad Tech 100
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What are the latest developments in Google’s ad tech?

The Ad Tech Blog

The latest developments in Google’s ad tech, particularly its focus on machine learning and AI, have significantly altered digital advertising strategies. These advancements enable marketers to improve ad performance, gain valuable insights, and achieve better ROI on their campaigns.

Ad Tech 100
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AI Empowers Publishers to Sell Better, If They Rise to the Opportunity

Ad Monsters

AI empowers publishers to redefine ad targeting, brand safety, and monetization strategies by unlocking content insights, driving revenue, and building smarter advertiser relationships. AI provides publishers with a powerful way to introduce a new approach to the market.

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