Ad Targeting, Ad Tech and Marketing

Viant Swipes at The Trade Desk With a Billboard in Cannes

Adweek

JUNE 16, 2025

It’s meant to be a little bit cheeky, a little bit disruptive,” Viant’s chief marketing officer, Jon Schulz, told ADWEEK. It’s led to some discontent, with people looking for alternatives to shift [ad dollars], ” he added. . The billboard is part of Viant’s broader marketing push at Cannes.

Demand Side Platform

Demand Side Platform Ad Tech Agency Ad Targeting

Drake vs. UMG and Spotify: The Battle Over Bots, Metrics, and Manipulation

Ad Monsters

DECEMBER 4, 2024

This legal action sheds light on potential malpractices within the music industry and draws striking parallels to ongoing issues in ad tech. Just as advertisers rely on accurate data to gauge the effectiveness of their campaigns, artists depend on genuine streaming numbers to assess their popularity, marketability and stream of income.

Click Through Rate

Click Through Rate Ad Tech Ad Targeting Ad Click

Programmatic Advertising: The Ultimate Guide

illumin

SEPTEMBER 19, 2024

Instead, the ad placement process is automated. Common methods for ad targeting with programmatic advertising Programmatic advertising is based on efficient targeting. Here are some common targeting methods: Audience targeting Ads are shown to audiences based on data and potential user interest.

Advertising

Advertising Demand Side Platform Ad Space Ad Inventory

The US DOJ’s Dual Cases Against Google Are Irrelevant to the Future. Here’s Why

Ad Monsters

DECEMBER 6, 2024

AI Is Already Transforming Search Experience and Monetization AI also threatens Googles outsized share of the programmatic ad market. Other leading programmatic platforms are already leveraging AI to enhance ad targeting and automate previously manual workflow processes.

eCommerce

eCommerce Ad Tech Ad Targeting Video Ads

AI Empowers Publishers to Sell Better, If They Rise to the Opportunity

Ad Monsters

DECEMBER 16, 2024

AI empowers publishers to redefine ad targeting, brand safety, and monetization strategies by unlocking content insights, driving revenue, and building smarter advertiser relationships. AI provides publishers with a powerful way to introduce a new approach to the market.

CPM

CPM Ad Tech Ad Targeting Advertising

Are Third-Party Cookies Really Going Away? The Latest Status in 2025

YieldBird

JULY 1, 2025

Several reasons drove this decision: Regulatory pressure , especially from the UK’s Competition and Markets Authority (CMA), which raised concerns about competition and how Privacy Sandbox could unfairly concentrate ad tech power. Contextual advertising , targeting based on the content of a page rather than user profiles.

Cookies

Cookies Retargeting Ad Tech Ad Targeting

The WIR: CTV Expected to Help Drive Global Ad Spend Past $1 Trillion This Year, NBCU and Walmart Run Shoppable Ads on Live Sports, and RTL AdAlliance Launches SMB Ad Tools

VideoWeek

NOVEMBER 29, 2024

. “Whether this boom will sustain remains unclear, however, as 2025 presents a sliding doors moment due to heightened regulatory pressures on Google and TikTok – together a quarter of the ad market outside of China,” he said. But this is the first time the two have run shoppable capabilities across live and linear TV.

Ad Tech

Ad Tech Media Retail Agency

Averting “Ad-tastrophe”: Strategies for Balancing Revenue and User Experience

Ad Monsters

DECEMBER 3, 2024

For example, mobile app users report greater frustration with ads (81%) than with privacy concerns (74%) or online security (76%). If users are unhappy, publishers see higher bounce rates or ad blocker adoption, brands see diminished ROI, and ad tech vendors face reduced demand for their solutions.

Ad Targeting

Ad Targeting Ad Tech Non-Profit Banner

The WIR: Netflix Says In-House Ad Tech is Bearing Fruit, PubMatic Launches New Live Sports Marketplace, and EBU Chair Calls for Collective Response to Big Tech

VideoWeek

JULY 18, 2025

Top Stories Netflix Says In-House Ad Tech is Helping Ramp Up Revenues Netflix revenues jumped 16 percent during Q2 2025, the streaming giant announced on Thursday, while the company also upgraded its full-year revenue forecast to $44.8-45.2 billion, up from $43.5-44.5

Ad Tech

Ad Tech Agency Media Non-Profit

Genius Sports Launches FANHub, World’s First Advertising and Activation Platform to Reach and Engage Sports Fans

Ad Tech Daily

NOVEMBER 7, 2024

NEW YORK & LONDON — Today Genius Sports Limited (“Genius Sports”) (NYSE:GENI) announced the launch of its fan activation platform FANHub, the only omnichannel marketing platform custom-built to reach and engage sports fans.

Advertising

Advertising Ad Tech Marketing Ad Targeting

The WIR: AppLovin Overtakes The Trade Desk, WBD Posts Streaming Gains but Linear Declines, and Video Investment Fuels The Independent’s US Growth

VideoWeek

NOVEMBER 8, 2024

In this week’s Week in Review: AppLovin’s market cap overtakes The Trade Desk’s, WBD posts its Q3 results, and The Independent becomes the largest UK publisher in the US. The CMA said it has “not yet launched” its formal investigation into the merger, but is inviting comments on the ad tech tie-up until 20th November.

Ad Tech

Ad Tech Media Agency Audience

The WIR: Netflix Considers F1 Rights Bid, StackAdapt Raises $235 Million, and ROI’s the Limit for Ralph Lauren’s Marketing Spend

VideoWeek

FEBRUARY 7, 2025

In this week’s Week in Review: Netflix weighs up a bid for F1 rights in the US, StackAdapt completes an impressive funding round, and Ralph Lauren executives discuss how ROI guides marketing investment. StackAdapt said the investment will enable the company to extend its programmatic footprint, while expanding into marketing technology.

Marketing

Marketing Ad Tech ROI Retail

New Guide from ID5: Building Addressability into the CTV Ecosystem

VideoWeek

JUNE 2, 2025

Addressability is key for powering accurate targeting, measurement, and attribution, which are all necessary to help marketers confidently invest in CTV. Total CTV ad spend is growing rapidly, and is projected by eMarketer to pass $3.73 As a result, addressability is a major challenge for CTV advertising. billion in 2028.

Manufacturing

Manufacturing Cookies Ad Targeting Retail

Vici Unveils a Powerful Innovation to Capture Website Visitor Data

Ad Tech Daily

JUNE 2, 2025

We launched Website Visitor ID to record-breaking attendance and hundreds of account executives, media groups, and agencies from across the […] The post Vici Unveils a Powerful Innovation to Capture Website Visitor Data appeared first on Ad Tech Daily.

Ad Tech

Ad Tech MarTech Agency Media

Week in Charts: LiveRamp on WPP’s Infosum Acquisition, FAST Uptake in UK, and Channel 4’s Progress on Digital Ad Targets

VideoWeek

MAY 27, 2025

In this week’s Week in Charts: LiveRamp on WPP’s Infosum acquisition, FAST uptake in the UK, and Channel 4’s progress on digital ad targets. Ad Tech US tech stocks slid on Thursday as Trump’s “big, beautiful” tax bill reportedly spooked investors. TV Comcast stock fell 2.6

Ad Targeting

Ad Targeting Demand Side Platform Retail Ad Tech

The WIR: RTL Acquires Sky Deutschland, BBC Launches a US Paywall, and DoubleVerify Uncovers a $2.5 Million CTV and Mobile Fraud Scheme

VideoWeek

JUNE 27, 2025

TF1+ to Launch in 22 French-Speaking African Markets French broadcaster TF1 has announced plans to launch TF1+, its ad-supported streaming service, in 22 French-speaking African countries on 30th June. The move follows the launch of TF1+ in Belgium, Luxembourg and Switzerland last year.

Display Advertising

Display Advertising Media Ad Tech Entertainment

Integration of Federated Learning for Privacy-Preserving Ad Targeting

The Ad Tech Blog

MAY 4, 2024

Understanding Federated Learning in Ad Tech Key Points Federated learning allows multiple devices to contribute to machine learning models without sharing the data itself, enhancing privacy. This includes understanding the data types involved, the privacy requirements, and the desired outcomes of your ad campaigns.

Ad Targeting

Ad Targeting Machine Learning Healthcare Ad Tech

Ad Targeting Is Moving To A Cohort Model, Especially For Retail

AdExchanger

OCTOBER 13, 2022

Google, and every other ad tech company, is trying to figure out how to deliver personalized marketing without being creepy or violating a privacy policy. But the fallacy is the idea that [first-party data] needs to be used for one-to-one marketing.”.

Ad Targeting

Ad Targeting Retail Ad Tech Marketing

How Google’s Ad Tech Algorithms Shape Our Digital Culture

The Ad Tech Blog

APRIL 1, 2024

Tech advancements have significantly influenced the evolution of advertising. Google’s ad tech algorithms are at the heart of these advancements. 5 Key Features of Google Ad Tech Google’s ad tech ecosystem is built around several core features that enable advertisers to reach their target audience effectively.

Ad Tech

Ad Tech Machine Learning Ad Click Ad Targeting

What are the latest developments in Google’s ad tech?

The Ad Tech Blog

APRIL 5, 2024

The latest developments in Google’s ad tech, particularly its focus on machine learning and AI, have significantly altered digital advertising strategies. These advancements enable marketers to improve ad performance, gain valuable insights, and achieve better ROI on their campaigns.

Ad Tech

Ad Tech Machine Learning ROI Ad Targeting

Black History Month Spotlight: 8 Industry Shapers in Ad Tech & Digital Media

Ad Monsters

FEBRUARY 7, 2024

Our Black History Month Listicle celebrates a host of Black ad tech and digital media professionals who are impacting the industry and the larger community of diverse professionals who are following them. After realizing Ad Tech’s potential, he joined data startups like PlaceIQ and Tapad in Product and Marketing roles.

Ad Tech

Ad Tech Media Agency Audience

Spotify tunes up its ad tech as it looks to attract even more ad dollars

Digiday

OCTOBER 24, 2024

the DSP’s gambit in helping to usher the ad tech ecosystem into becoming a cookie-less ad-targeting system. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. As part of the tie-up, Spotify will also sign up for The Trade Desk’s Universal ID 2.0,

Ad Tech

Ad Tech Demand Side Platform Ad Exchange Cookies

Marketing Architects Builds Annika Audience™ for Unified TV Buying

Ad Tech Daily

OCTOBER 22, 2024

MINNEAPOLIS — TV advertising agency Marketing Architects announces the release of Annika Audience™. The AI-powered recommendation engine finds the ideal mix of linear and Connected TV media based on advertisers’ target audience and campaign goals.

Audience

Audience Marketing Ad Tech Agency

The Rundown: The Trade Desk’s take on the next year in ad tech

Digiday

FEBRUARY 27, 2024

Although it is in the coming year, with the industry at a crossroads for the future of ad targeting and campaign measurement both on TV and online, where the answers to some of the industry’s most crucial questions lie. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Demand Side Platform

Demand Side Platform Ad Tech Cookies Ad Targeting

Simulmedia Announces Partnership with M3 MI’s MARS Consumer Health Study to Enable Pharma Marketers to Reach Target Patient Audiences Through Consent-Based Data

Ad Tech Daily

OCTOBER 11, 2024

Leveraging M3 MI’s (formerly Kantar Media Healthcare Research) self-reported, survey-based healthcare data, Simulmedia’s enhanced offering provides pharma marketers with future-proof, privacy-compliant targeting across streaming TV.

Healthcare

Healthcare Audience Ad Tech Marketing

How Netflix could up the ante for advertisers as it explores solutions to its ad tech conundrum

Digiday

MARCH 19, 2023

Sources said outcomes could include the streaming service overhauling its relationship with Microsoft, which has powered Netflix’s ad tech. Sources familiar with Netflix’s early conversations suggested they were a precursor to the streaming giant eventually building or buying its own ad tech.

Ad Tech

Ad Tech Ad Server Advertising Conversion

9. Beth Wallace – you’ve got AOL’s ad-tech advocate

Paleo AdTech

DECEMBER 10, 2023

Beth Wallace was introduced to the listeners of Paleo Ad Tech during our Joe Zawadzki episode where the founder of MediaMath mentioned his experience in the early 2000’s with his graciously demanding client at AOL – a client who, in the grand tradition, pushed Joe and his tyro team at Poindexter to innovate faster.

Ad Tech

Ad Tech Ad Targeting Media Agency

9. Beth Wallace – you’ve got AOL’s ad-tech advocate

Paleo AdTech

JULY 6, 2021

Beth Wallace was introduced to the listeners of Paleo Ad Tech during our Joe Zawadzki episode where the founder of MediaMath mentioned his experience in the early 2000’s with his graciously demanding client at AOL – a client who, in the grand tradition, pushed Joe and his tyro team at Poindexter to innovate faster.

Ad Tech

Ad Tech Ad Targeting Media Agency

How Can Marketers Bridge the Gap Between Their Goals and Consumer’s Needs?

Ad Monsters

OCTOBER 14, 2024

A growing divide between marketers and consumers highlights the importance of aligning advertising strategies with real-world values and preferences to avoid alienating audiences. Is there a bigger disconnect between marketers and consumers than we initially thought? Ad tech is still fighting against this narrative.

Marketing

Marketing Audience Ad Tech Ad Targeting

AI-Driven Personalization Engines in Ad Design

The Ad Tech Blog

JUNE 1, 2024

Understanding AI-Driven Personalization Engines in Ad Design Key Points AI personalization engines can significantly enhance ad targeting accuracy by analyzing user behavior and preferences. These engines utilize machine learning algorithms to optimize ad content, format, and timing to increase user engagement.

Machine Learning

Machine Learning Conversion Rate Ad Tech Demand Side Platform

How ad tech CEOs ride out a recession, according to Ogury’s new CEO

Digiday

JANUARY 10, 2023

It’s been a tough, sobering year in ad tech, with layoffs, advertising cuts, strategic resets and investment shortages. All of these issues arose while the ground continued to shift under the ad tech community as the tracking moved from precision to prediction. But every ad tech company believes the same thing.

Ad Tech

Ad Tech Finance Ad Targeting Advertising

What is marketing performance management and how can it help you?

Martech

JULY 25, 2022

Without demonstrable proof that marketing initiatives are driving business results, marketers’ budgets are easy pickings for leaders seeking to improve profitability or just keep the business afloat during challenging times. And it’s not just marketing department jobs and media budgets that are at stake.

Machine Learning

Machine Learning Marketing Cookies ROI

Targeting Precision Reaches New Heights with TransUnion’s Identity Graph

Ad Monsters

FEBRUARY 9, 2024

By leveraging the combined data of TransUnion and Neustar, the TruAudience enhanced identity graph boosts scale and accuracy, resulting in better recommendations for marketers. Today’s successful marketing strategies rely on accurate targeting and personalization. Marketers who don’t have both aren’t likely to meet their KPIs.

Cookies

Cookies Ad Tech Ad Targeting Impressions

AdTech Spend to Reach $43.5 Billion Globally by 2029

Ad Tech Daily

SEPTEMBER 13, 2024

Growth in Spend Despite Push for Privacy-Conscious Advertising Hampshire, UK – A new study from Juniper Research, the foremost experts in technology markets, has found that the global AdTech market will grow by 60% over the next five years, with AdTech platforms anticipated to generate $27 billion in 2024.

Ad Tech

Ad Tech Marketing Advertising Ad Targeting

Strategies to Mitigate Emotional Fatigue in Digital Advertising

The Ad Tech Blog

JUNE 17, 2024

Ad fatigue can be detrimental to advertising campaigns, as it not only reduces click-through rates (CTR) but also increases the cost-per-click (CPC). When users are exposed to the same ad multiple times, they tend to ignore it, leading to a phenomenon known as banner blindness.

CPC

CPC Advertising Click Through Rate Machine Learning

Is The Trade Desk Building a Smart TV OS? Here’s What This Could Mean For the Advertising Ecosystem

Ad Monsters

SEPTEMBER 10, 2024

The Trade Desk is reportedly building a smart TV operating system, potentially reshaping ad tech by integrating retail data with CTV viewership. If true, this bold move could shake up the CTV market. We explore what this means for advertisers, publishers, and the future of CTV. identity solution.

Advertising

Advertising Retail Manufacturing Ad Inventory

CMA Reports Over 60 Unresolved Issues in Privacy Sandbox Update

VideoWeek

NOVEMBER 12, 2024

“Overall, industry stakeholders (particularly ad tech and publisher groups) were almost unanimously of the opinion that competition concerns remain, and that we should continue to oversee Google’s new approach,” said the report. As such, the CMA will retain its oversight of the Sandbox.

Cookies

Cookies Ad Tech Ad Targeting Marketing

Digital Advertising Regulation in 2022: What Marketers Need to Know

Basis

MAY 20, 2022

What’s the latest, and how will it impact advertising and marketing professionals? While the United States has taken its time determining how to handle Big Tech regulation, the European Union has embraced its reputation as the world’s fiercest tech regulator. Potential Impact on the Ad Tech Industry.

Advertising

Advertising Marketing Cookies Pop-Up

Walmart and Roku Debut First-of-its-Kind Partnership to Bring Commerce to TV Ads

Ad Tech Daily

JULY 18, 2022

The post Walmart and Roku Debut First-of-its-Kind Partnership to Bring Commerce to TV Ads appeared first on Ad Tech Daily. Walmart will be the exclusive retailer to enable streamers […].

Retail

Retail Ad Tech Ad Targeting Video Ads

Embracing Privacy-Enhancing Technologies: The Next Step for the Ad Industry?

Exchange Wire

JUNE 19, 2023

Achieving parity between safeguarding user privacy and ensuring effective ad targeting is a challenge for digital marketers, yet it remains crucial in order to preserve trust and transparency. Could PETs be the answer to all our ad tech privacy prayers? appeared first on ExchangeWire.com.

Ad Tech

Ad Tech Ad Targeting Marketing Advertising

Upcoming VlogBox Get-Together Webinar To Examine Data Analytics and User Engagement

Ad Tech Daily

MAY 25, 2022

The post Upcoming VlogBox Get-Together Webinar To Examine Data Analytics and User Engagement appeared first on Ad Tech Daily. Anna McMichael, VlogBox’s strategic partnerships director, together with experts from IRIS.TV, and Wantent, will discuss strategies that can be used for effective viewer […].

Ad Tech

Ad Tech Ad Targeting Media Marketing

Jeff Green: ‘I think it’s a strategic mistake for Google to get rid of cookies in Q1 2024’

Digiday

JUNE 27, 2023

The ad tech industry is on the precipice of a new era with the imminent retirement of third-party cookies within Google Chrome. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.

Cookies

Cookies Ad Tech Ad Targeting Media

UpFronts in Review: Netflix, Warner Bros. Discovery, Disney and More

VideoWeek

MAY 16, 2024

Following the NewFronts which wrapped up just over a week ago, where publishers, social platforms and ad tech companies alike presented their new ad offerings to the market, this week we were firmly in broadcaster territory with the UpFronts. Both of these formats have been developed with ad tech company Kerv.ai.

Ad Tech

Ad Tech Audience Retail eCommerce

Real-Time Intelligent Retargeting Launches on Sam’s Club Member Access Platform (MAP)

Ad Tech Daily

MARCH 6, 2023

. — Sam’s Club®, a division of Walmart Inc.

Retargeting

Retargeting Display Advertising Ad Tech Advertising

Viant Swipes at The Trade Desk With a Billboard in Cannes

Drake vs. UMG and Spotify: The Battle Over Bots, Metrics, and Manipulation

Trending Sources

Programmatic Advertising: The Ultimate Guide

The US DOJ’s Dual Cases Against Google Are Irrelevant to the Future. Here’s Why

AI Empowers Publishers to Sell Better, If They Rise to the Opportunity

Are Third-Party Cookies Really Going Away? The Latest Status in 2025

The WIR: CTV Expected to Help Drive Global Ad Spend Past $1 Trillion This Year, NBCU and Walmart Run Shoppable Ads on Live Sports, and RTL AdAlliance Launches SMB Ad Tools

Averting “Ad-tastrophe”: Strategies for Balancing Revenue and User Experience

The WIR: Netflix Says In-House Ad Tech is Bearing Fruit, PubMatic Launches New Live Sports Marketplace, and EBU Chair Calls for Collective Response to Big Tech

Genius Sports Launches FANHub, World’s First Advertising and Activation Platform to Reach and Engage Sports Fans

The WIR: AppLovin Overtakes The Trade Desk, WBD Posts Streaming Gains but Linear Declines, and Video Investment Fuels The Independent’s US Growth

The WIR: Netflix Considers F1 Rights Bid, StackAdapt Raises $235 Million, and ROI’s the Limit for Ralph Lauren’s Marketing Spend

New Guide from ID5: Building Addressability into the CTV Ecosystem

Vici Unveils a Powerful Innovation to Capture Website Visitor Data

Week in Charts: LiveRamp on WPP’s Infosum Acquisition, FAST Uptake in UK, and Channel 4’s Progress on Digital Ad Targets

The WIR: RTL Acquires Sky Deutschland, BBC Launches a US Paywall, and DoubleVerify Uncovers a $2.5 Million CTV and Mobile Fraud Scheme

Integration of Federated Learning for Privacy-Preserving Ad Targeting

Ad Targeting Is Moving To A Cohort Model, Especially For Retail

How Google’s Ad Tech Algorithms Shape Our Digital Culture

What are the latest developments in Google’s ad tech?

Black History Month Spotlight: 8 Industry Shapers in Ad Tech & Digital Media

Spotify tunes up its ad tech as it looks to attract even more ad dollars

Marketing Architects Builds Annika Audience™ for Unified TV Buying

The Rundown: The Trade Desk’s take on the next year in ad tech

Simulmedia Announces Partnership with M3 MI’s MARS Consumer Health Study to Enable Pharma Marketers to Reach Target Patient Audiences Through Consent-Based Data

How Netflix could up the ante for advertisers as it explores solutions to its ad tech conundrum

9. Beth Wallace – you’ve got AOL’s ad-tech advocate

9. Beth Wallace – you’ve got AOL’s ad-tech advocate

How Can Marketers Bridge the Gap Between Their Goals and Consumer’s Needs?

AI-Driven Personalization Engines in Ad Design

How ad tech CEOs ride out a recession, according to Ogury’s new CEO

What is marketing performance management and how can it help you?

Targeting Precision Reaches New Heights with TransUnion’s Identity Graph

AdTech Spend to Reach $43.5 Billion Globally by 2029

Strategies to Mitigate Emotional Fatigue in Digital Advertising

Is The Trade Desk Building a Smart TV OS? Here’s What This Could Mean For the Advertising Ecosystem

CMA Reports Over 60 Unresolved Issues in Privacy Sandbox Update

Digital Advertising Regulation in 2022: What Marketers Need to Know

Walmart and Roku Debut First-of-its-Kind Partnership to Bring Commerce to TV Ads

Embracing Privacy-Enhancing Technologies: The Next Step for the Ad Industry?

Upcoming VlogBox Get-Together Webinar To Examine Data Analytics and User Engagement

Jeff Green: ‘I think it’s a strategic mistake for Google to get rid of cookies in Q1 2024’

UpFronts in Review: Netflix, Warner Bros. Discovery, Disney and More

Real-Time Intelligent Retargeting Launches on Sam’s Club Member Access Platform (MAP)

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