Ad Targeting Ad Tech First-Party Cookies 
Ad Monsters
SEPTEMBER 8, 2022
Leveraging first-party data is not a new concept within the ad tech industry, but the practice has become much more vital with each new privacy regulation regulating the collection, usage, and sharing of consumer data. . Sooner or later, third-party cookies will no longer be a viable tool to collect user data.
VideoWeek
MAY 17, 2024
Samsung says the tool can show which users and audiences have seen a linear TV ad campaign, showing who hasn’t been reached and where else those unreached audiences can be found. The streamer didn’t say whether its own internal ad tech will replace these partnerships or work alongside them. Read more on VideoWeek.
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Digiday
JUNE 8, 2022
Identity technologies are the backbone of programmatic advertising, which has been dependent on tracking user data and third-party cookies for decades. In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. Deep dives into the IDs.
Adtelligent
MARCH 12, 2020
If the information lines up, the browser sends the relevant cookies together with the request. The first-party and third-party cookies are both data files that the web browser saves to the user’s computer. The website that user visits directly creates and stores first-party cookies.
PrograMetrix
APRIL 14, 2021
Between GDPR and CCPA, iOS14, and the phaseout of third-party cookies across all major browsers by 2022, a lot has already begun to evolve in the digital ad ecosystem, with plenty more coming soon. Unified ID 2.0 UID2): Our partners at The Trade Desk are working closely with many others in the industry on Unified ID 2.0.
Single Grain
JUNE 25, 2021
Moving away from the use of third-party cookies, especially since all their major rivals have already done this (or are doing so), could be seen as an attempt by Google to protect its reputation. . 5) The Development of New Ad Technologies. Strategy 2: Diversify Your Marketing Strategy.
Monetize More
FEBRUARY 7, 2023
First party cookies and permanent user identifiers like email, login id, etc are the core identifiers used to build universal IDs. Third party cookies and first-party cookies can only track users on the web, so identity solutions trump them with this benefit. What can I use instead of cookies?
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