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Amazon’s new Retail Ad Service brings RMN to the masses

Martech

Amazons new Retail Ad Service is bringing retail media networks available to everyone. The service lets retailers use Amazon’s powerful advertising technology to sell ads on their websites. This is a big step for the ecommerce and advertising giant which primarily focused on selling ads within its ecosystem.

Retail 116
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Deliveroo Dishes Out More Ad Space to Brands

Adweek

For some time, the food delivery startup has been allowing the restaurants and supermarkets it works with to purchase ad space. More brands will soon be able to reach the eight million hungry Deliveroo customers that place takeout and grocery orders each month, as the business expands access for advertisers on its app and website.

Ad Space 246
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Ikea Recruited ‘Sleepfluencers’ to Turn Windows into Ad Space

Adweek

Earlier this year, the retailer held an open call for "sleepfluencers" who could apply to receive free roller blinds to darken their bedrooms while they dozed. Ikea understands the value of both creative advertising and a good night's sleep. The brand combined the two aims in a novel campaign by Swedish agency Akestam Holst NoA.

Ad Space 235
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Advertisers push to standardize real-time auctions in retail media

Digiday

Marketers are adding yet another item on their growing honey-do list for smaller and mid-sized retail media networks. Theyre pushing for real-time bidding, a form of programmatic advertising that allows ads to be bought and sold in real time. Its a push for more control in the retail media ecosystem. billion dollars.

Retail 76
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Why ADvendio is the Number One Platform for Retailers

Advendio

In today’s competitive retail media landscape, standing out as the go-to advertising partner is crucial. With ADvendio, retailers can centralize data, streamline workflows, and provide brands with the tools they need to launch high-impact advertising campaigns with ease. Now we satisfy retailers across Europe, North America, and APAC.

Retail 52
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Ad engagement improves when kids and parents watch together

Martech

The verticals that take up ad space on a channel of this kind are fairly predictable: Retail. Parents who watch these ads were evenly divided between those that prefer to shop online and those that prefer to shop in-person. Brands that do fit that environment might find these results interesting. Food and restaurants.

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Are you ready for retail media advertising? What you need to know in 2025

illumin

Retail media is evolving. Heres what you need to understand the power of retail media advertising in 2025. In the US, ad spending for retail media was predicted to grow 26% in 2024 vastly outpacing the 12.6% growth predicted for overall digital ad spending. What is retail media?

Retail 52