Clearcode

AUGUST 4, 2022

DSP or SSP , and data platforms such as a DMP or CDP. . Self-serve ad platforms can also be used to run campaigns directly on a publisher’s digital properties (e.g. website), typically via an ad server. . What’s the Difference Between Self-Serve and Managed Ad Campaigns? Advertising Agencies.

Advertising 102

Advertising Demand Side Platform Ad Server Agency 102

Clearcode

JULY 24, 2023

Supply-side platforms (SSPs) empower publishers to monetize their ad inventory and maximize their ad revenue potential. To understand better what other benefits an SSP can bring, we dive deep into the key features of a supply-side platform. What Is a Supply-Side Platform (SSP)?

Header Bidding 85

Header Bidding Demand Side Platform Ad Exchange Ad Inventory 85

Ad Monsters

OCTOBER 19, 2022

Turning to a Google Certified Publishing Partner like OAO — a full-service, digital ad operations agency that focuses on publisher-side ad operations — for guidance and access to exclusive services. . In fact, 73% of those surveyed said they use Google Ad Manager. Working Well with Google’s AM360 .

Ad Ops 98

Ad Ops Ad Server Demand Side Platform Ad Exchange 98

Clearcode

MAY 24, 2023

Q&A: How Can You Use Prebid Server to Build an Ad Exchange? What Is Prebid Server and How Is It Typically Implemented? How Can Agencies Build An Exchange Using Prebid Server? How Does Prebid Server Pass On the Winning Bid to the Ad Server? and use Prebid Server for all other demand partners.

Header Bidding 88

Header Bidding Ad Server Ad Exchange Agency 88

Ad Monsters

MAY 16, 2022

SPO in mobile has an additional level of complexity compared to the web because ads on mobile devices are facilitated mostly through software development kits (SDKs) – and understanding the type of SDK connection can have meaningful implications to that path optimization. Understanding the Key Players in SPO.

Impressions 98

Impressions Demand Side Platform Ad Server Header Bidding 98

VideoWeek

SEPTEMBER 29, 2023

The judging panel of media, tech and creative specialists brought their marketing and technology expertise to categories ranging from social and ad technology, right through to data and sustainability. Judges were hugely impressed by the calibre of this year’s entries and many went right to the wire.

Ad Server 59

Ad Server Demand Side Platform Ad Tech Video Ads 59

Martech Series

NOVEMBER 20, 2022

The regular programmatic value chain consists only of advertisers, publishers, supply-side platforms (SSP), demand-side platforms (DSP), data management platforms (DMP), customer data platforms (CDP), ad networks, and ad exchanges. It is supposed to help both publishers and advertisers.

Data Management Platform 88

Data Management Platform Advertising Ad Exchange Demand Side Platform 88

Monetize More

MAY 30, 2023

Mobile Ad Network Description Google Ad Exchange A premium ad network that connects publishers with big brand advertisers, offering preferred deals, filtering options, and other premium features. Requires a large amount of monthly impressions for access. Supports various ad formats and customization options.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Brid.tv

NOVEMBER 4, 2022

The main purpose of video header bidding, or header bidding in general, is to allow multiple demand sources to bid on the same piece of inventory at the same time. So when a user plays a video, the player sends an ad request. Then, several ad exchanges , ad networks, and SSPs place their bids for that impression simultaneously.

Header Bidding 97

Header Bidding Ad Server Video Ads Ad Exchange 97

Advendio

DECEMBER 7, 2022

In today’s hyper-competitive market, synchronized and reliable data , in addition to accessible and customizable reporting, become key components in the media business, where multiple platforms constantly interact with each other and programmatic auctions and audience data are increasingly complex and difficult to store.

Ad Inventory 98

Ad Inventory Demand Side Platform Ad Server Impressions 98

MobileAds

JANUARY 25, 2021

The need for a proper mobile ad server is vital. Especially when you look for better control over your ad operations. It is a best practice to use your ad server, especially if you run a consistent volume of ad campaigns. You will find that a third-party ad server can be to your great advantage.

Rich Media 52

Rich Media Mobile Ads Ad Server Media 52

MNTN

AUGUST 30, 2024

RTB allows you to bid on ad impressions as they become available in real time. Header bidding allows multiple bids to occur before the ad server is called. Cookie Matching Cookie matching allows demand partners to sync user data more effectively. It sends out bid requests to multiple demand partners.

Header Bidding 52

Header Bidding Ad Server Ad Exchange Demand Side Platform 52

MNTN

AUGUST 30, 2024

RTB allows you to bid on ad impressions as they become available in real time. Header bidding allows multiple bids to occur before the ad server is called. Cookie Matching Cookie matching allows demand partners to sync user data more effectively. It sends out bid requests to multiple demand partners.

Header Bidding 52

Header Bidding Ad Server Ad Exchange Demand Side Platform 52

Ad Ops Hero

JANUARY 25, 2021

The bid request sends to the ad exchanges connected to the publisher ad server to find out the relevant advertiser to participate in the auction. Ad Exchange will review the advertiser information matching to the bid request received from the publisher to enter the auction. for the impression. respectively.

Ad Exchange 52

Ad Exchange Ad Server CPM Impressions 52

Clearcode

SEPTEMBER 1, 2022

With DPO, each chain of the path is analyzed: Supply-side platforms (SSPs) , exchanges , ad networks , trade desks , and demand-side platforms (DSPs). A sister concept to demand-path optimization is supply-path optimization (SPO). A faster pace of executing auctions on publisher’s ad servers.

Ad Server 92

Ad Server Ad Exchange Demand Side Platform Ad Space 92

InMobi

JUNE 5, 2018

For instance, an ad server is a technology platform that can host and serve display ads, along with providing reporting and other important campaign analytics. Most often, an agency will run their ads through an ad server in order to have an additional party tracking the reporting numbers.

Advertising 52

Advertising Ad Exchange Ad Server Retargeting 52

MobileAds

JANUARY 19, 2021

A VAST tag is essentially a third-party ad tag generated by an ad server, except that it’s for video ads. VAST stands for Video Ad Serving Template. It enables video players to sync with ad servers , thus as an advertiser, you can serve ads into multiple ad inventories within video ad players.

Ad Server 52

Ad Server Video Ads Rich Media Demand Side Platform 52

Ad Ops Hero

JANUARY 25, 2021

Real Time Bidding (RTB) technology to trade the ad inventory on an impression basis through programmatic auctions. RTB technology helps the advertisers to bid on an impression and ad will be served on the publisher’s website if the bid is won. The RTB transaction will be facilitated by the DSP, SSP and Ad Exchanges.

Ad Exchange 52

Ad Exchange Ad Inventory Impressions Demand Side Platform 52

Monetize More

NOVEMBER 29, 2022

Real-time bidding (RTB) uses instantaneous programmatic auctions by which advertising inventory is bought and sold on a per-impression basis. With real-time bidding, advertisers can bid on an impression and, if the bid wins, the buyer’s ad is displayed on the publisher’s site instantly. Impressions. Click Here To Enroll.

Ad Exchange 52

Ad Exchange Impressions Demand Side Platform Ad Server 52

Monetize More

APRIL 13, 2023

Header Bidding History | Issues with the Programmatic Waterfall Model Traditional Waterfall Model The reason why the waterfall bidding or the daisy-chain system was replaced was the price your impression sells for barely even accounts for its real value. However, this variable is known to be a bad predictor of what an ad impression is worth.

Header Bidding 52

Header Bidding Ad Server Impressions Ad Inventory 52

Basis

APRIL 11, 2023

According to Good-Loop’s online carbon calculator , a sample ad campaign comprised of a 100-megabyte video file that delivers 100,000 impressions in the UK equates to around 5.4 One study found that by removing impressions that receive less than 0.5 tons of carbon. How does this relate to cutting carbon costs, you may ask?

Demand Side Platform 95

Demand Side Platform Impressions Education Ad Server 95

Clearcode

APRIL 21, 2023

Header Bidding Header bidding (HB) is a process whereby publishers make their ad inventory available to advertisers before their ad server selects which ad to display. When a publisher puts ad space up for sale, advertisers make offers to buy this space.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

MNTN

SEPTEMBER 30, 2024

The process takes place within milliseconds as a user loads a web page, allowing advertisers to bid on individual impressions based on their targeting criteria. Every time a user visits a website, the following steps occur in the RTB process: The publisher’s ad server sends a request to an ad exchange. How Does RTB Work?

Header Bidding 52

Header Bidding Ad Exchange Impressions Ad Server 52

MNTN

SEPTEMBER 30, 2024

The process takes place within milliseconds as a user loads a web page, allowing advertisers to bid on individual impressions based on their targeting criteria. Every time a user visits a website, the following steps occur in the RTB process: The publisher’s ad server sends a request to an ad exchange. How Does RTB Work?

Header Bidding 52

Header Bidding Ad Exchange Impressions Ad Server 52

MNTN

SEPTEMBER 30, 2024

The process takes place within milliseconds as a user loads a web page, allowing advertisers to bid on individual impressions based on their targeting criteria. Every time a user visits a website, the following steps occur in the RTB process: The publisher’s ad server sends a request to an ad exchange. How Does RTB Work?

Header Bidding 52

Header Bidding Ad Exchange Impressions Ad Server 52

Ad Ops Hero

JANUARY 25, 2021

Each time the publisher’s web page loads, an ad request is sent to multiple ad exchanges and sometimes it sends to Demand Side Platforms (DSP) either directly from an SSP or and SSP through the publisher’s ad server.

Ad Inventory 52

Ad Inventory Ad Exchange Ad network Demand Side Platform 52

Monetize More

NOVEMBER 8, 2022

Higher impressions aren’t necessarily aligned with higher revenues – and that’s bidflation.” To get deeper into this topic, you’ll need to get your basics brushed up regarding the mechanics of a programmatic auction: When a user visits a publisher’s website, an auction gets triggered for ad display to occur.

Impressions 52

Impressions Demand Side Platform Ad Server Advertising 52

InMobi

FEBRUARY 23, 2021

Programmatic advertising uses algorithmic software to handle the placement, auction and sale of digital ad impressions – all in a fraction of a second. Second, when a user uses an app, the publisher calls for an ad at some point in the user session. The winner is decided based on whoever bids the highest.

Advertising 52

Advertising Demand Side Platform Impressions Pop-Up 52

MNTN

MARCH 14, 2024

A Supply Side Platform (SSP) is a technology platform that enables digital publishers and media owners to manage, sell, and optimize their available inventory (ad spaces) programmatically to a variety of potential buyers, maximizing ad revenue in real-time bidding environments.

Ad Inventory 52

Ad Inventory Ad Exchange Demand Side Platform Ad Space 52

Adtelligent

JUNE 9, 2021

Now the company creates various solutions to manage and sell programmatic ads. Advertisers buy impressions via ad platforms , and publishers sell ad inventory. Solutions provided by Adtelligent are being used across 15,000 websites internationally, with an aggregated 250–300 million impressions daily.

Header Bidding 52

Header Bidding Demand Side Platform Impressions Video Ads 52

MNTN

MARCH 18, 2024

It’s hard to believe that at one point—and not too long ago, either—ad inventory could only be bought or sold when two people picked up a phone to complete the transaction. Today, ad impressions are sold and purchased at an astonishing rate and at faster speeds than the human brain can comprehend. What Is Real-Time Bidding?

Header Bidding 52

Header Bidding Ad Inventory Ad Space Impressions 52

Automatad Inc.

NOVEMBER 23, 2023

AdTech streamlines the ad buying and selling process as it becomes more complex with competition. The elements of the adtech domain, such as ad servers , ad networks , ad exchange , DSP , SSP , real-time bidding , etc., It provides a way for better ad campaigns and higher yields in website monetization.

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40

Automatad Inc.

NOVEMBER 8, 2023

You will have more control over the inventory, perform direct relationships with premium advertisers, and get high CPMs for impressions. A private marketplace works only for premium publishers who have high followers and demand for ad inventory. They cannot place highly targeted ads.

Ad Exchange 52

Ad Exchange Fill rate Ad Server Header Bidding 52

VideoWeek

NOVEMBER 3, 2023

Brings Video-Level Data to Equativ’s Ad Server Equativ, a French ad tech firm, has announced a partnership with IRIS.TV, a contextual targeting business. The deal brings IRIS.TV’s video-level data to Equativ’s ad server, supply- and demand-side platforms.

Ad Tech 98

Ad Tech Ad Server Agency Media 98

Clearcode

JANUARY 22, 2023

Typically, an AdTech company, such as a supply-side platform (SSP) or demand-side platform (DSP) , will create a third-party cookie either by placing their code on a website or via a process called piggybacking.

Cookies 101

Cookies First-Party Cookies Audience Retargeting 101

Monetize More

JUNE 2, 2022

Programmatic advertising automates the whole ad buying process which saves a lot of time. Programming advertising uses OpenRTB protocol and operates on an impression level. These auctions are conducted once an impression is available & buyers are ready to bid. Programmatic Ads Benefits. Freedom to customize ad units.

Advertising 52

Advertising Ad Inventory Ad Exchange Impressions 52

Automatad Inc.

NOVEMBER 23, 2023

Here is when advertisers bid to impress your visitors with their ads. SSPs use tons of visitor data to select ads that grab attention and make your audience happy. How Different Is a Supply-Side Platform from a Demand-Side Platform? The aim is to secure the best price for each impression.

Header Bidding 40

Header Bidding Ad Inventory Ad Exchange Demand Side Platform 40