How Data Curation Cures Publishers’ MFA Sickness: Q&A with Eli Heath, Head of Identity at Lotame
Ad Monsters
MAY 1, 2024
DSP campaign goals set too high viewability? DSP will bid on sites with intrusively positioned ads that refresh every 15-30 seconds. We also give preference to publishers with Lotame Panorama ID-enabled via PreBid or ad server to ensure maximum scale of addressability. Campaign performance informs media spend.
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