Ad Server Ad Space Cookies Viewability 
Monetize More
JULY 19, 2022
The winning bid is the highest bid and the ad associated with that bid is served. S2S is excellent for campaigns that require high viewability rates as ad rendering is much faster than that from client side header bidding. During real-time bidding, the highest bidder wins the ad space The winning ad is served on the page.
Automatad Inc.
JANUARY 23, 2024
Share Tweet Share Advertising without cookies is the talk of the media town! It is a privacy-friendly API allowing adtech intermediaries to show relevant ads without cross-site tracking and reduce the dependency on third-party data. After that, when the same user visits the publisher site that sells ad space (e.g.,
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Monetize More
OCTOBER 13, 2022
Furthermore, dynamic floor pricing increases the price of a publisher’s inventory based on the inventory’s placement, ad size, etc. Let’s say, your video ads have over a 75% viewability rate, our dynamic floor algorithm adjusts the price floors based on user browsing history, cookies, etc.
Monetize More
DECEMBER 28, 2022
Display Lumascape’s components are as follows: Ad Agencies. Ad Servers in Display Lumascape. Retargeted ads are the ads that follow you around online you see once you engage in a certain product or service until you checkout. Data Privacy is crucial these days with the death of third-party cookies.
Monetize More
APRIL 13, 2023
Yield risk: With the traditional programmatic waterfall model, the publisher ad server picked partners to serve impressions based on their average historical yield. However, this variable is known to be a bad predictor of what an ad impression is worth. That information is passed directly to the publisher’s ad server.
Brid.tv
JUNE 26, 2023
A video ad network is a platform that acts as an intermediary between publishers and advertisers and looks to curate video ad inventory from publishers to sell it to advertisers. Google’s ad server works programmatically and through real-time bidding auctions, giving publishers plenty of flexibility.
Adtelligent
OCTOBER 6, 2021
One of the best features of this solution is eliminating any mediators such as sales managers to negotiate any stages of the ad management. Instead, the SSP links to ad exchanges and evaluates the ad space for sale; then, this space is auctioned to the highest bidder, bringing the most lucrative price home.
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