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6 Alternatives to Third-Party Cookies and Mobile IDs in AdTech

Clearcode

Ever since Google Chrome announced in January 2020 that it’ll be shutting off support for third-party cookies in the next few years, companies operating in the programmatic advertising industry have been scrambling to find reliable and effective alternatives to continue operating.

Cookies 101
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Top 9 Best Native Advertising platforms you must know about!

Lemonads

Why should you know about these top 9 best native advertising platforms ? With all these advertising platforms popping up, the biggest question above all is, which should we pick? You can now fully compare each platform in which you’ll find all their offers, pros, and cons for publishers and advertisers! That’s right!

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TripleLift Review 2021: Advertiser or Publisher? We Got You Covered! (Update 2021)

Lemonads

Our TripleLift review will dive through the potential of its advertising platform with prices, tips, pros & cons c overing targeted personalized information for advertisers and publishers ! As we all know, native advertising has been very popular throughout the last years and it’s far from going away !

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Understanding the Complicated World of Advertising Technology (AdTech) & Programmatic Advertising

Clearcode

For those of you who haven’t heard about Clearcode before, we’re a software development company that specializes in designing and building advertising and marketing technologies, such as ad servers , DSPs , SSPs , CDPs , etc. The first ever ad server was invented by a company called FocaLink Media Services in 1995.

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Shopify, Frequence, Piano and Slate are among this year’s Digiday Technology Awards finalists

Digiday

As a cookie-less environment approaches, the submissions made it clear that companies are leaning into — and driving for even more creativity with — programmatic and monetization platforms. Best Native Advertising Platform AdAdapted Boosts Hydrant’s Sales Velocity With Mobile Campaign News UK TripleLift.

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The Ultimate Guide to In-App Advertising for Publishers

Brid.tv

For instance, you can offer a free, ad-supported version of the app, along with a premium, ad-free version for paying customers. It Allows for Better Targeting — Unlike websites, which use cookies to track user activities, apps use device IDs. Monetize your video ad inventory with a reliable video ad provider.

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The WIR: WPP says Clients Aren’t Cutting Spending Yet, UK TV Ad Investment Returns to Growth, and Meta and Apple Face DMA Fines

VideoWeek

.” The Week in Tech Google Ends Plans to Introduce New Cookie Choice Mechanism Following five years of industry upheaval since Google first announced its intention to kill off third-party cookies in its Chrome web browser, were now back to square one.

Ad Tech 52