AdOpsHouse

MARCH 19, 2025

Google and Meta Ads are an effective, cost efficient way to reach a targeted audience based on certain demographics and characteristics. Ad Ops House wants to help you get your homegrown business in front of Canadians eager to support local companies. If you act now, that is up to $5220 in savings!

Ad Ops

Ad Monsters

NOVEMBER 14, 2024

Striking a Balance with AI Tools Shifting the conversation to AI, publishers talked about finding ways to integrate automation without losing quality control, especially with content. “Emails don’t have an algorithm to dodge, and our audience knows they’re coming to us on purpose,” another media leader explained.

Audience

Ad Monsters

JUNE 11, 2025

But before she dives into any of that, she’s checking the trades and industry newsletters—because, in ad ops, you’re either ahead of the curve or playing catch-up. Amanda Gomez, SVP of Revenue Operations at the New York Post, spends most of her days buried in spreadsheets, Slack threads and yield reports.

Ad Ops

Ad Monsters

JUNE 9, 2025

And, the agenda is filled with conversations about AI, commerce, and creativity in advertising that will be viewed through a queer lens. What were the gaps you saw in the kinds of content and conversations that typically happen on La Croisette? He created Supernova PRIDE Summit , the first of its kind, during Cannes Lions.

Conversion

AdOpsHouse

OCTOBER 29, 2024

Ad Ops House can help elevate your online presence. We specialize in getting your business seen—both through high-ranking, organic placements on Google via SEO and through targeted ads that top the search results.

Retail

Advendio

JUNE 26, 2025

Natural adjacencies to commerce: Ads for car rentals, tours, luggage, travel insurance, and even credit cards are highly relevant and conversion-prone. Invest in interoperability: Choose platforms that unify ad ops, data, and billing in one system. This is where purpose-built solutions like ADvendio come into play.

Retail

Ad Monsters

JANUARY 16, 2025

Rob Rasko, CEO, The 614 Group and President, The Brand Safety Series, explores the evolving debate on AI safety, brand suitability, and the future of ad adjacency in 2025. Is the next chapter in the Advertising Safety or Brand Safety and Suitability conversations AI Safety? Is AI Safety the Next Evolution of Brand Safety?

Advertising

Monetize More

JULY 29, 2025

Train Your Team: Your sales force must evolve into data consultants who can articulate the unique contextual value of your inventory, moving the conversation from CPMs to brand alignment. Step 3: Upgrade Your Ad Tech Stack: Be “Pluggable” Agenic agents are designed to “plug into anything.”

Media

Ad Monsters

FEBRUARY 28, 2025

In this conversation, we dig into the role of AI in transforming workplace and marketplace inclusion, the evolution of inclusive experience design, and what media leaders need to know to stay ahead.

Media

Ad Monsters

JULY 8, 2025

Maybe AI isn’t taking over ad ops. From prompt engineering to creative alignment and data stewardship, ops teams are moving from the weeds to the frontlines of strategy. So no, the job of ad ops isn’t going away. What does this mean for ad ops? Maybe it’s elevating it. Here’s what it takes to keep up.

Ad Ops

Ad Monsters

DECEMBER 3, 2024

The ad tech ecosystem walks a tightrope between revenue growth and user satisfaction, with one critical question looming: Have we done enough to deliver on the promise of a better digital experience?

Ad Targeting

Ad Monsters

APRIL 23, 2025

Todays conversation focuses on deciphering the complex math underlying competing measurement models. The Currency Question Isnt SettledAnd Maybe Thats a Good Thing Weve officially entered the multicurrency era. And now, the narrative is shifting from Which one wins? to Can we just agree on what these numbers mean?

Media

AdOpsHouse

APRIL 28, 2025

By boosting your online presence and running targeted digital ad campaigns, you can ensure your brand stands out to gift-givers searching for the perfect way to show their appreciation. At Ad Ops House , well help you connect with the right audience through engaging content, strategic ads, and a standout online presence.

Ad Ops

Ad Monsters

JULY 24, 2025

This isn’t a “we’ll revisit in Q4” conversation. This is the move you’ll either act on today, or wish you had when your competitor closes a seven-figure deal on ad inventory you didn’t even realize you had. You know the one, that mystery percentage that vanishes into the ether and somehow shows up on nobody’s invoice. Not Next Year.

Retail

Ad Monsters

JUNE 10, 2025

” And Then There Were CAPIs Do we need one Conversion API to rule them all? Standardizing CAPIs will mean publishers and advertisers aren’t stuck decoding three different specs to understand what drove a conversion. “This work isn’t just about safeguarding future monetization,” she wrote on LinkedIn. One API to Rule Them All?

Ad Tech

Ad Monsters

JULY 27, 2022

As it happens, publishers’ Ad Operations (Ad Ops) teams have much of it, and it’s incredibly valuable. The trick, however, is to foster better collaboration between Ad Ops and sales (and any other stakeholder) so that they can use the data to drive campaign performance and repeat sales. Ad Ops as Data Translator.

Ad Ops

Ad Monsters

MAY 1, 2024

Viewers watched Max converse with human beings, implementing what the AI called its “human imitation strategy” in hopes that it would evade detection. Is this a reality that ad ops and rev op professionals should consider for the near future? How would an AI handle an ad or rev ops role?

Ad Ops

Ad Monsters

MAY 22, 2023

The daily routine of an ad ops manager, whether they work for a marketing agency or represent a web content publisher, is pretty much like a board game. Not that ad ops managers should “beat the card” in the blink of an eye. We’ve gathered grandmasters around the table for the Ad Ops Challenge board game.

Ad Ops

AdPushup

NOVEMBER 10, 2022

Conversion Rate Optimization and A/B testing are both popular services today, simply because of the direct and indirect benefits they have on the bottom line of businesses. The primary aim for every web marketer is to increase the traffic coming his way (while acquiring it, at a reduced cost) and improve the conversion rate.

Conversion Rate

Ad Monsters

SEPTEMBER 19, 2024

As publishers strive to future-proof their businesses, Snopes’ Chief Revenue Officer, Justin Wohl, offers insights on the dynamics between buyers and sellers, the impact of AI on ad ops, and future-proofing your ad tech stack. But he heeds a warning about Google’s trial with the DOJ.

Ad Ops

AdPushup

NOVEMBER 16, 2022

If you want to improve your conversion rates, here’s a list of ad automation strategies to get you started. Ad automation is one of the most powerful things you can do to increase conversions on your website. Although it requires only a little technical expertise, it is often overlooked.

Conversion

Ad Monsters

JANUARY 6, 2023

At an AdMonsters PubForum in 2022, we asked about 10 groups of ad ops and rev ops professionals to put their best predictive analytical skills to work to identify which trends ad tech can look forward to five years from now. Instead of ad ops trafficking, they will be QAing the AI tech/automation. (QR:

Ad Tech

Ad Monsters

MAY 9, 2022

But with, with programmatic, ad ops and brands have concerns about brand safety, data privacy, and ad fraud. MR: For those that are truly concerned about brand safety, data privacy, and ad fraud, take a look at who you’re buying from. It creates more or less a circle of life that we all know within this industry.

Conversion

Ad Monsters

AUGUST 13, 2024

Connecting the Dots from Publisher Forum Several sessions highlighted how publishers leverage data to secure ad spend and ensure brand safety, aligning perfectly with Dotdash Meredith’s success story. Conversations weren’t merely about surviving the post-cookie apocalypse — they were about thriving.

Cookies

Ad Monsters

AUGUST 23, 2024

The timing was perfect, as news dropped about X suing GARM, Unilever, CVS, and others — fueling plenty of conversations during Tuesday breaks. Unlocking the Treasure Trove: How Data is the Golden Key to Future Revenue for Publishers I’d be rich if I got paid for how often data came up in conversations.

Ad Ops

AdOpsHouse

SEPTEMBER 26, 2024

At Ad Ops House, we know that a successful digital marketing strategy involves multiple components working together. Each piece plays a vital role in improving your online presence and driving conversions. Optimizing Landing Pages and Conversion Optimization Landing pages guide visitors to take action.

Ad Ops

Ad Monsters

FEBRUARY 13, 2023

In the ad tech ecosystem, the Black ad ops and rev ops professionals who impact your brands, and thus the industry as a whole, are a part of Black history and should be celebrated. He participates actively in the industry-wide conversation on data privacy and the plethora of targeting solutions.

Ad Tech

AdPushup

NOVEMBER 10, 2022

Landing Page Optimization is equally important as any conversion rate optimization strategy. Given that, the market average for landing page conversion is barely [.]. We have compiled the 8 best tips for your low-performing landing pages.

Conversion Rate

Ad Monsters

SEPTEMBER 2, 2022

at Publisher Forum Montreal , a group of revenue, product, and ad ops professionals came together and discussed what they believe to be some of the biggest issues facing the industry today. Everyone was in agreement that Ad Ops tends to make those decisions despite their main responsibility of serving ads.

Real Estate

AdOpsHouse

SEPTEMBER 30, 2024

At Ad Ops House, we believe in a thorough, strategic approach to help your business grow digitally. Website management is crucial when maximizing leads and conversions for your business. Targeted Google Ad Campaigns Utilizing Google Ads, we create customized ad campaigns designed to reach your ideal audience.

Ad Ops

Toronto AdOps

DECEMBER 5, 2018

It was a chilly fall evening but that did not stop Toronto’s ad ops gurus and dIgital marketeers to gathered at Loblaw Digital for another Toronto Ad Ops networking event. Of course a TAO event is not without drinks, food and endless conversations around the latest in the digital-sphere of marketing as well.

Ad Ops

Toronto AdOps

JUNE 25, 2019

Anyone who has worked in Ad Ops has heard at one point in their career that “Ad Ops is a thankless job”. Ad Ops teams are gaining more recognition within their companies being viewed as a valuable asset and knowledge source. Ad Operations is no longer limited to setting up and managing ad campaigns.

Ad Ops

Ad Monsters

MARCH 25, 2024

The union of Aditude’s ad ops technology prowess with CPMStar’s dominant position in the gaming world presents an intriguing blend of capabilities and market opportunities. This marks a strategic shift from our traditional focus on ad ops technology.

Ad Ops

AdOpsHouse

JANUARY 27, 2020

Sometimes conversions come from unaccounted for markets. The above graphic serves as a good representation of the different facets of a digital campaign as it goes from messaging to targeted ad placement. The post The Path To Campaign Optimization appeared first on Ad Ops House.

Ad Ops

Ad Monsters

DECEMBER 26, 2023

AdMonsters hosts conferences four times a year, and with each, our keynotes lead by example and teach us all how to be better ad ops professionals. The keynotes from this year covered issues from ad tech environmental woes to calling BS on identity and schooled the attendees on all things ad ops.

Ad Ops

Ad Monsters

DECEMBER 29, 2022

Thank you for joining the conversation in 2022 in a variety of virtual and live learning events (and take a look back on our Best of AdMonsters series for a full rewind of 2022): .

Ad Ops

AdOpsHouse

OCTOBER 1, 2024

How Ad Ops House can help you reach these new potential clients Digital advertising is one of the most efficient forms of advertising because it enables you to target specific subsets of the population while tracking the results. As of August 4th, more than 2.3 million Canadians have been approved to receive coverage.

Ad Ops