Smart-Hub

AUGUST 2, 2022

Ad Ops refers to digital advertising services that manage digital advertising sales on the Internet. Digital advertising primarily appears on websites as banners but can also occur in other formats such as video or audio ads on streaming services. Ad Ops and account managers help here — they are indispensable people.

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AdPushup

JUNE 24, 2022

Working hand in hand with SSPs are the demand side platforms aka DSP, facilitating advertisers to place ad creatives, bagging mass audience coverage, brand recognition and attracting maximum RoI. Contrary [.].

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Demand Side Platform Ad Space ROI Audience 52

Ad Ops Hero

MARCH 25, 2023

Sell-Side Platforms A comprehensive list of SSPs for publishers includes: Google Ad Manager. Yahoo Ad Tech. Yahoo Ad Tech. These websites typically offer premium pricing because of the coveted ad space. Advertisers choose ad spots before they go on the private or open market. Google AdMob.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Monetize More

DECEMBER 28, 2022

It has become extremely popular recently and is now in high demand by various companies in the advertising space. At first glance, it seems like Pandora’s box but it is simply a digital map that classifies each and every entity in the ad tech ecosystem. The Display Lumascape is also known as the Luma Landscape.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Brid.tv

MARCH 30, 2023

They get an opportunity to place an offer at the negotiated price when there’s an ad request for the ad inventory in question. However, if the advertiser is not interested, the ad space goes to an auction. For an in-house operation, publishers need to recruit an expert team (ad ops, accounting, sales).

Ad Inventory 52

Ad Inventory Fill rate Ad Ops Ad Space 52

Brid.tv

DECEMBER 21, 2022

Unity Ads 9. Yahoo Ad Tech 19. What Is a Mobile Ad Network. A mobile ad network is an advertising platform that connects mobile publishers and app developers who want to sell ad inventory with advertisers who want to buy it. When a user opens the publisher’s app, a piece of ad real estate is generated.

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Ad network Mobile Ads Header Bidding CPM 66

Monetize More

JANUARY 18, 2023

Programmatic advertising meaning includes the following: The process of using technology to buy and sell ad inventory through an automated and data-driven procedure. It also represents most types of ad spaces on all screens including video, mobile, native and display ads. This video explains it in a similar manner. . #6

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Advertising Ad Inventory Machine Learning Ad network 98

Brid.tv

JUNE 14, 2023

The entire process happens in a few milliseconds as follows: When a user visits the website/app, the ad exchange receives an ad request. The ad exchange sends bid requests to advertisers, who bid in real-time for the available ad space. Then, the ad exchange selects the highest bid and the winning advertiser.

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Ad Exchange Ad Inventory Ad network Non-Profit 52

Brid.tv

NOVEMBER 22, 2022

Joining a mobile ad network or an app monetization platform allows you to programmatically sell your app’s ad space to advertisers. And the best part is that you don’t need to be an ad tech expert to set it up. You have plenty of options in that regard, but the easiest one is through mobile advertising.

Header Bidding 52

Header Bidding Banner A/B Testing Video Ads 52

Brid.tv

JUNE 14, 2023

The entire process happens in a few milliseconds as follows: When a user visits the website/app, the ad exchange receives an ad request. The ad exchange sends bid requests to advertisers, who bid in real-time for the available ad space. Then, the ad exchange selects the highest bid and the winning advertiser.

Ad Exchange 40

Ad Exchange Ad Inventory Ad network Non-Profit 40

Monetize More

APRIL 13, 2023

A publisher would implement header bidding via ad tech partners or using their in-house development team to create a custom solution for them. With header bidding, publishers are back in the driving seat with control to optimize their ad stacks a lot better than with traditional setups. How does Header Bidding help advertisers?

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Header Bidding Ad Server Impressions Ad Inventory 52

Monetize More

NOVEMBER 22, 2022

The following publisher inventory selling is supported via: Ad exchanges through personal accounts. Ad networks that sell as programmatic partners. You can whitelist demand-side platforms (DSPs), ad networks, and other ad tech companies that are authorized to sell your ad inventory with ads.txt.

Ad Inventory 52

Ad Inventory Ad network Ad Exchange Demand Side Platform 52

Brid.tv

JUNE 26, 2023

A video ad network is a platform that acts as an intermediary between publishers and advertisers and looks to curate video ad inventory from publishers to sell it to advertisers. Video ad networks connect publishers and advertisers to curate the buying and selling process of ad inventory. What is ad network vs. DSP?

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Ad network Video Ads Header Bidding CPM 40

Monetize More

FEBRUARY 8, 2023

However, open-market ad spending should be one of the pieces to your website’s ad monetization pie. Without addon options of advanced ad tech services and premium header bidding custom options, you are missing out on a major piece of the ad revenue pie. Currencies : Real-time currency conversions.

Header Bidding 52

Header Bidding A/B Testing Viewability Ad network 52