Remove Ad Inventory Remove Ad Ops Remove Ad Space Remove Ad Tech
article thumbnail

Outsourced Ad Ops: Where to Find and What to Consider

Smart-Hub

Apart from creative skills, account managers in ad tech require technical know-how and continuous data analysis. To tackle this issue, many enterprises are outsourcing Ad Ops services. So, in this article, we are going to talk about outsourced Ad Ops, what they do, and when is the right time to attract them to your team.

Ad Ops 52
article thumbnail

Programmatic Direct Advertising — All Publishers Need to Know

Brid.tv

In a way, programmatic direct advertising is similar to old-school ad selling. Advertisers and ad space owners meet, negotiate conditions and prices, and sign contracts. Usually, a publisher and an advertiser establish contact through an ad network, and the publisher offers a piece or package of ad inventory for a certain CPM.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Pros of AVOD: Why Advertising Is the Right Monetization Strategy

Brid.tv

Publishers earn money by displaying ads within their content, i.e., by selling ad inventory to advertisers. Revenue is generated based on the number of ad impressions or clicks an ad gets. Easy to Implement To get started with AVOD all you need is some general knowledge of ad ops and a quality ad network.

Ad Ops 52
article thumbnail

Introduction to Programmatic Advertising | What is Programmatic Advertising?

Ad Ops Hero

Multiple platforms exist for programmatic, such as sell-side platforms (SSPs) and demand-side platforms (DSPs), allowing advertisers to buy ad inventory across an open network of platforms. Also known as a “supply-side platform,” this platform allows publishers to sell their ad impressions to advertisers in real time.

article thumbnail

Benefits of Programmatic Direct for Publishers

Brid.tv

Benefits of Programmatic Direct Higher Ad Yield Better Inventory Control Transparency and Safety Automation Disadvantages of Programmatic Direct Website Monetization Made Easy With Brid.TV These deals function on the basis of one-to-one agreements that entail negotiations on pricing, ad placements, and targeting options.

article thumbnail

2023 Programmatic Advertising For Dummies: Key Terms, Examples & Trends Explained

Monetize More

Programmatic advertising meaning includes the following: The process of using technology to buy and sell ad inventory through an automated and data-driven procedure. It also represents most types of ad spaces on all screens including video, mobile, native and display ads. This video explains it in a similar manner.

article thumbnail

20 Best Mobile Ad Networks for Publishers and App Developers

Brid.tv

Yahoo Ad Tech 19. What Is a Mobile Ad Network. A mobile ad network is an advertising platform that connects mobile publishers and app developers who want to sell ad inventory with advertisers who want to buy it. In other words, they act as an intermediary and a marketplace for mobile ad trading. .