Digiday

AUGUST 21, 2022

Criteo's chief revenue officer Brian Gleason talks about how the most renowned retargeting company in ad tech plans to compete with Big Tech in retail media. The post CRO Brian Gleason on why Criteo is ‘not an ad network’ appeared first on Digiday.

Ad network 62

Ad network Retargeting Ad Tech Retail 62

Digiday

JUNE 15, 2022

As retailers increasingly invest in ways to let advertisers reach consumers on their online properties, Sam’s Club is the latest to give its ad network a major overhaul. Marketers will also be able to retarget people off Sam’s Club’s platforms through programmatic ad partnerships with The Trade Desk, IRI and LiveRamp.

Retail 63

Retail Ad network Media Retargeting 63

InMobi

AUGUST 9, 2017

Retargeting is totally possible on mobile, but is probably more complex than retargeting users on desktop. For the uninitiated, retargeting is the ability to serve ads across the web or in apps based on past user behavior on a company’s online property such as desktop/mobile website or app. Updated June 28, 2019.

Retargeting 52

Retargeting Ad network Retail Cookies 52

Martech Series

JANUARY 10, 2023

SourceKnowledge , the open web ad network that increases yield for publishers and incremental reach for retailers, announced a new partner integration with BigCommerce,, a leading Open SaaS ecommerce platform for fast-growing and established B2C and B2B brands. SourceKnowledge Connected with Several Major eCommerce Platforms.

eCommerce 67

eCommerce CPA Ad network Retargeting 67

Ad Wisey

MAY 13, 2022

For the first time, global eCommerce sales will top $5 trillion in 2022 , accounting for more than a fifth of total retail sales. Facebook is one of the top video ad networks, with publishers allowed to use the original content in their in-stream video advertisements system. Bing (Microsoft) Ads. Retargeting.

Brand Awareness 91

Brand Awareness Audience Retargeting eCommerce 91

Lemonads

NOVEMBER 3, 2020

This is because, as you might know, push Advertising delivers ads to users’ desktop or mobile devices by offering a non-intrusive, user-friendly, and highly engaging way - resembling usual push notifications - for advertisers to reconnect and expand their audiences. RUNative Ads Programmatic native & Push ad network!

Native Advertising 52

Native Advertising Advertising Banner Affiliates 52

InMobi

APRIL 3, 2019

There are a lot of campaigns which drive transactions, for example the retail use cases. Of course they use display, affiliate marketing and retargeting tactics to drive the performance marketing KPIs that we looked at. And a marketer in general uses different channels for running their campaigns.

Marketing 52

Marketing Retargeting Affiliates Conversion 52