InMobi

MAY 16, 2017

What started as something very desktop oriented and cookie-dependant, using only static ads creatives and vendor-controlled attribution has now greatly evolved for the current mobile-first landscape. Today, app marketers can retarget on mobile using technology equal to, and even exceeding, what is available on the desktop.

A/B Testing 52

A/B Testing Non-Profit Conversion Rate Retargeting 52

Monetize More

DECEMBER 28, 2022

Creative Optimization can assist in retargeting these leads with specialized or quality ads enticing the customer to checkout. Publishers’ Perspectives: Creatives are usually the exact image of the display ad itself. Key Companies: AdExtent, MIXPO, Dynamix, ADISN, adroit, Snap ads. Data Suppliers.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Lemonads

SEPTEMBER 10, 2020

Nativo helps with content creation with assistance Nativo Pros for Publishers: Genuine native advertising network Easy installation High quality and engaging inventory Unlike other ad networks, clicking the ad content won’t get redirected to another page.

Native Advertising 52

Native Advertising Advertising CPC Banner 52

Smart-Hub

MARCH 14, 2022

What are cookies, and what is the connection between cookies and privacy concerns. In 1994, web scientist Lou Montulli came up with the term cookie- it describes pieces of data created by a web server to identify users who have visited a website, in the nutshell, they are used to ‘memorize’ user preferences.

Cookies 52

Cookies Advertising Retargeting Ad Tech 52

Single Grain

JUNE 25, 2021

In an effort to streamline a bloated digital advertising infrastructure and help create a new set of user privacy-focused open web standards, Google has announced that it will be ending support for third-party browser cookies in its Chrome browser by 2022 with its Privacy Sandbox. Chrome is the most popular browser on the market.

Cookies 64

Cookies First-Party Cookies GDPR SEO 64

Brid.tv

NOVEMBER 1, 2022

Finally, the user on the publisher’s website sees the ad from the winning bid. Demand-side platforms, supply-side platforms, and ad exchanges can be standalone solutions, or they can all belong to the same ad network. Platform Type Minimum Traffic Ad Exchange 5 million monthly page views. Google ADX.

Header Bidding 52

Header Bidding Demand Side Platform Real Estate Advertising 52

Kevel

APRIL 19, 2022

Since their survival depends on ad revenue, these brands often resort to OpenRTB programmatic ads for scale, resulting in ad-heavy pages, slow loading experiences, and standard ad units. When you think “digital ad publisher,” you likely picture this. Why are traditional publishers launching in-house ad platforms?

Geo targeting 52

Geo targeting Banner Ad network Cookies 52

InMobi

JULY 20, 2020

Myth #6: Reaching Desired Target Audiences Through In-App Mobile Ads is Impossible Because There are No Cookies for Targeting In-app advertising offers the most accurate and precise audience targeting using mobile device IDs as the identifier. Unlike cookies, device IDs cannot be deleted by the user.

Advertising 52

Advertising Viewability Cookies Click Through Rate 52

Single Grain

APRIL 8, 2021

You can compare IDFA with a browser cookie: Just as browsers use cookies to track advertising IDs and user behaviors across different websites, IDFA tracks advertising IDs on Apple devices. Apple SKAdNetwork is an API that measures the effectiveness of ad campaigns while maintaining user privacy.

Conversion 52

Conversion Mobile Ads Ad network SEO 52

Lemonads

APRIL 5, 2021

In addition to targeting the most profitable locations, your campaign tracker can also help you launch retargeting campaigns and generate double the number of conversions from the same traffic set. Are our Ad Network Trackers Reliable? With the above in mind, ad network trackers aren’t the most accurate.

CPA 52

CPA Media Affiliates Ad network 52

Adtelligent

OCTOBER 6, 2021

You can make sure that your ad space is sold at the maximum possible price. Having access to ad exchanges and ad networks can bring more partners, create more competition, and thus increase rates. Ad exchanges usually connect sellers and buyers via supply-side platforms (SSPs) and demand-side platforms (DSPs).

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Single Grain

JUNE 14, 2023

This type of PPC ads appear in search engine results pages when users search for specific products , showcasing relevant products from various online retailers: Video Ads : Video ads appear within video content on platforms such as YouTube or other ad networks.

Click Through Rate 52

Click Through Rate CPC ROI Retargeting 52

Single Grain

MARCH 16, 2020

If ads for those sneakers aren’t following you across websites, then you’ve probably just cleaned up the web cookies. In online advertising, it also means that brands can launch retargeting campaigns to get users who didn’t convert previously to return to their online stores. Differentiate New Business with White Label.

Advertising 105

Advertising Marketing Ad Tech Demand Side Platform 105

MobileAds

JANUARY 24, 2021

In layman terms, the ad tag is a digital container in which ad creatives will display. The same single ad tag can be placed on multiple ad inventory space on different websites and apps. Demand-side platforms (DSP) and ad networks can also make use of ad tags in a programmatic environment for ad serving.

Ad Server 52

Ad Server Impressions Demand Side Platform Ad network 52