Martech

MARCH 15, 2022

The pending loss of third-party cookies means contextual advertising will become more important than in the past and adtech is essential to marketers who are looking for ways to access customers through contextual data. Ad targeting relevancy : Programmatic advertising allows advertisers to embed large amounts of data from multiple sources.

First-Party Cookies 120

First-Party Cookies Cookies Impressions Ad Exchange 120

InMobi

JULY 20, 2020

Myth #6: Reaching Desired Target Audiences Through In-App Mobile Ads is Impossible Because There are No Cookies for Targeting In-app advertising offers the most accurate and precise audience targeting using mobile device IDs as the identifier. Unlike cookies, device IDs cannot be deleted by the user.

Advertising 52

Advertising Viewability Cookies Click Through Rate 52

Single Grain

APRIL 8, 2021

You can compare IDFA with a browser cookie: Just as browsers use cookies to track advertising IDs and user behaviors across different websites, IDFA tracks advertising IDs on Apple devices. It has three participants: Ad network – which receives conversion notifications such as app installs.

Conversion 52

Conversion Mobile Ads Ad network SEO 52