Clearcode

MARCH 21, 2023

Ad networks were one of the first pieces of advertising technology (AdTech) to be introduced to the online advertising industry back in the late 1990s. Despite the various technological advances and new media-buying processes, such as real-time bidding (RTB), ad networks still remain a key element of programmatic advertising.

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Lemonads

OCTOBER 18, 2020

Push advertising has become a staple in the affiliate world because it is used by thousands of affiliates to connect with audiences around the globe There’s no denying that push notifications are here to stay, but there are dozens or even hundreds of traffic sources you can work with. In-page push traffic ads emerged at the beginning of 2020.

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Ad network Affiliates CPC CPA 52

SODP

JUNE 8, 2023

Cost per mille (CPM) is one of the most popular models for pricing web ads, helping brands reach new audiences while requiring very little from publishers. Under CPM advertisers pay publishers, website owners or video monetization platforms for every 1,000 impressions a display ad receives.

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CPM CPA CPC Real Estate 52

Paleo AdTech

APRIL 25, 2023

Jeff was founder and CRO of the FastClick ad network, acquired by ValueClick. Jeff spent the dawn of the internet and its frenetic aftermath in the luxe milieu of Santa Barbara, where a number of pragmatic ad tech players got their start (e.g., Also in 2000, Jeff left ValueClick and started FastClick, another ad network.

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Lemonads

JUNE 22, 2021

RevContent Company Review They were founded on the belief that the world's leading publishers needed to monetize their audience by providing users with a way to discover news, innovative thoughts and useful products that are interesting and relevant to their everyday lives. Let’s “ Discover the right Audience at the right time ”!

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Paleo AdTech

DECEMBER 10, 2023

Jeff was founder and CRO of the FastClick ad network, acquired by ValueClick. Jeff spent the dawn of the internet and its frenetic aftermath in the luxe milieu of Santa Barbara, where a number of pragmatic ad tech players got their start (e.g., Also in 2000, Jeff left ValueClick and started FastClick, another ad network.

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CPC CPM Ad network CPA 52

Brid.tv

DECEMBER 20, 2022

CPM CPC CPA CPI How Much Money Can You Earn From In-App Advertising? Most Popular In-App Advertising Formats Banner Ads Video Ads Native Ads Interstitial Ads Rewarded Video Ads Playable Ads How to Start With Mobile In-App Advertising? Benefits of In-App Advertising. Australia $10.6 $7.8

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Advertising CPM Mobile Ads CPC 54

Lemonads

JUNE 16, 2021

Choosing the right CPA offer and vertical are both crucial, plus media buyers and other affiliates also have to learn how to optimize their ads. However, if the ads network you choose doesn’t provide quality traffic, there’s a low chance you’ll achieve the goals you set during the planning process.

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Affiliates Ad network CPC Non-Profit 52

Automatad Inc.

JANUARY 13, 2023

Many publishers prepare media kits for advertisers to inform them about their reach, audience base, and other important parameters, along with the rate chart. To calculate CPM, you divide the total cost of an ad campaign by the number of impressions generated, multiplied by 1000. For example, you can place your ads above the fold.

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CPM Ad Inventory Impressions CPL 52

Ad Monsters

JANUARY 26, 2023

While ad fraud is not the core focus of Confiant’s business, they work to weed out threat actors who use the programmatic process and ad networks for malicious purposes. Cookie stuffing is ad fraud where a malicious campaign triggers arbitrary numbers of invalid ad conversions by generating fake clicks.

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Cookies CPL Ad Tech Affiliates 82

Monetize More

FEBRUARY 26, 2023

CPM = (Cost of the campaign/ Number of total impressions) * 1000 The CPM rate helps advertisers and companies to spread their products to a larger audience for an effective advertising cost. Can apply to any other buying method such as CPA, CPC, etc. Visitors don’t need to click on the ads for the publisher to earn ad revenue.

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CPM Impressions Viewability Click Through Rate 98

Smart-Hub

JANUARY 2, 2024

Key Success Factor Behind Programmatic Advertising Posting ads to make money effectively, you need to perform two fundamental actions. Understand your target audience. So, the niche and the target audience. Many beginners may think CPC is more profitable than CPM, but they serve different purposes. Understand your niche.

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Ad Exchange CPC CPM Affiliates 60

SODP

MAY 22, 2023

Online advertising revenue allows publishers to reach and build new audiences, without having to overcome any reluctance at paying for content. With digital ad spend in the US set to surpass two-thirds of the ad industry’s total this year, understanding ad revenue is essential for publishers trying to map out their business strategy.

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Lemonads

AUGUST 18, 2020

As you can imagine, with their i mpressive massive scale, unique content consumption data, and world-class AI technology , they’ve helped and are helping thousands of advertisers and publishers reach their audiences with compelling native ads and in a “ brand-safe” environment ! All thanks to their brilliant algorithm !

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InMobi

JANUARY 22, 2019

How do mobile ad networks and exchanges determine in-app advertising rates? In a cost per click (CPC) campaign, an advertiser only pays each time an ad creative is clicked on. The idea here is that the brand is only paying when someone actively interacted with the ad by clicking on it.

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Lemonads

APRIL 29, 2020

In simple terms, this feature allows marketers to target their audiences based on their specific interests. By doing this, advertisers can be sure that their ads are only displayed to the right audiences. CPA Target While automatic bidding tools can save marketers a lot of time, many question their efficiency.

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Lemonads

NOVEMBER 12, 2020

To help you understand and succeed with this type of traffic, we’ve put together a pop-under ads guide that explains this type of traffic and its benefits. Plus, we’ll also cover the best pop ad networks for affiliates of all levels. What Are Pop-Up Ads? Without further ado, let’s get started!

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Lemonads

DECEMBER 6, 2020

It is important to underline that, in performance campaigns, cost-per-thousand (CPM) or cost-per-click (CPC) is not important for ROI purposes, since in most cases, advertisers pay per installation, rather than per impressions or clicks. In the case of a CPM campaign, advertisers get charged just for ads being shown.

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Lemonads

AUGUST 5, 2020

Outbrain ad recommendations If you’ve noticed, these sections of ads are specifically dedicated to those users who are interested in a certain page they’re on and, by falling in that specific section or by the searches they’ve made, they could notice interesting ads set by Outbrain’s “Recommended from the Web” or with a “related content”!

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Lemonads

AUGUST 30, 2020

Today, Taboola is the world-famous content discovery and native advertising platform that helps marketers reach highly relevant audiences and grow their traffic in a scalable way. RevContent pay-out methods: PayPal Check But, for sure, it’s a fact that RevContent is a legit ad network working with thousands of premium publishers worldwide!

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CPM CPC Native Advertising CPA 52

Lemonads

FEBRUARY 9, 2021

Despite the fact that all stakeholders have different goals, one thing that advertisers and publishers have in common is the needt for a reliable ad network. There are dozens if not hundreds of options to choose from, some of which specialize in a few different types of traffic while others offer a huge collection of ad formats.

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InMobi

APRIL 11, 2019

Now, ad networks are beginning to take a little responsibility for what people are doing once they see an ad. CPC (cost per click) is perhaps the most popular user-based pricing model; another common example is CPVV (cost per video view). This audience is unlikely to be a loyal, repeat user.

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CPM Marketing CPC CPA 52

Brid.tv

NOVEMBER 1, 2022

Finally, the user on the publisher’s website sees the ad from the winning bid. Demand-side platforms, supply-side platforms, and ad exchanges can be standalone solutions, or they can all belong to the same ad network. Precise Targeting — Good audience targeting ensures better campaign results. Automated Reporting.

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Kevel

APRIL 17, 2022

Average CPC. Total cost (ad spend) divided by clicks. Average CPA. Total cost (ad spend) divided by actions/conversions. Specific sites / apps (if you're an ad network and work with many publishers, you could show a publisher-level breakdown). The formula is “(Spend)/(Impressions/1000).” Device type.

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Impressions CPM Retail Conversion 52

MobileAds

JANUARY 25, 2021

Ad Servers offer a variety of features. Some of which are: Part of an ad network, exchange or demand-side platform (DSP) solution. Mobile or desktop ad serving. Video ad serving. Creative types supported, i.e. image, HTML5 ads, display ads, native ads, rich media, linear/non-linear video, etc.

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Smart-Hub

JANUARY 23, 2023

Due to its flexibility, programmatic can be used for various tasks: the ability to buy videos and multiple formats with high standards of visibility and reaching performance (using accurate audience targeting, retargeting, and automatic optimization of campaigns by CPA). Example: DV360 (DSP from Google), Mediamath, Appnexus, Sizmek.

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Single Grain

JULY 13, 2023

There are several Google Ads bidding strategies to help businesses reach their target audience and drive conversions. To maximize the performance of PPC campaigns, it’s imperative that businesses and marketers understand the different bidding strategies available in the Google Ads network.

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CPC CPA CPM Impressions 52

Single Grain

JANUARY 23, 2023

This enables them to develop ideas that will enhance your exposure in the search engines and among your target audience. Before you begin your paid ad campaign, you need to set up an account on the platform on which you wish to run ads. Some allow you to skip the ad entirely or after 5-15 seconds.

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Click Through Rate CPC Conversion Rate Conversion 59

Single Grain

JULY 16, 2021

Assets : Store and manage your events data, creatives, audiences, and catalog. Insights : Receive suggestions about your campaigns' and ads’ performance. Enter your account ID so that TikTok associates your ads manager account with your business account : You can also create a custom audience, a lookalike audience or both.

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Single Grain

MAY 18, 2023

Google Ads is a powerful tool for connecting businesses with their target audience and driving tangible sales and brand recognition results. The success rate of your Google Ads campaigns depends on vital ad metrics. The performance of your ads can be determined by conducting a comprehensive pay-per-click audit.

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Single Grain

JUNE 14, 2023

If the user clicks on the ad, they will be directed to the company’s website or a landing page specifically designed for health insurance services. Search engine marketing allows businesses to reach a specific audience, drive targeted traffic to their website, and potentially generate valuable conversions or sales.

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Click Through Rate CPC ROI Retargeting 52

Single Grain

APRIL 25, 2022

In the pay-per-click advertising model, advertisers bid for the fee they would like to pay for each click on their ad by the searcher. This fee is called the cost per click (CPC). The bid and the ad's quality score determine how often the ads appear in the search engine results for the target keywords.

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