YieldBird

JULY 1, 2025

In programmatic advertising, curation refers to the process of selecting and packaging publisher inventory-often within private marketplaces (PMPs)-and enhancing it with audience data to create more valuable offerings for advertisers. Previously, advertisers mostly applied audience data through DSPs. Why is Curation Gaining Momentum?

Cookies

Ad Monsters

DECEMBER 11, 2024

Curation Houses act like modern-day ad networks, reselling inventory with hefty markupssometimes as high as 114%. Clean rooms are the Swiss Army knife of ad tech, tackling audience activation, data enrichment, and privacy challenges in one go. Streamlined buying for advertisers and incremental revenue for publishers.

Ad Tech

Monetize More

JULY 31, 2025

To stand out in today’s crowded ad space, you need to make every impression count, and first-party data is the best way to do it. MonetizeMore’s First-Party Data Suite, integrated via PubGuru enables publishers to turn audience insights into premium ad inventory. They’re begging for it: PMPs requiring PPID clear 2.3X

Audience

Ad Monsters

MAY 12, 2025

Build an audience, and the advertising dollars will flow. B2B media platform Business of Apps found that in 2024, the minimum Facebook Ads cost per install would stay at $2, but the maximum jumped up to $5.50. By contrast, many open-web-based ad networks (including Mintegral) can achieve installs below $1.

Fill rate

MNTN

FEBRUARY 12, 2025

By leveraging AI, real-time bidding, and audience targeting, brands can optimize ad placements across CTV, display, mobile, and other digital channels for maximum efficiency and ROI. In other words, its an automated buying platform that buys ad space through an ad exchange for a predetermined price.

Advertising

Basis

JUNE 30, 2025

On the paid side, AI Mode reflects a broader shift toward more automated, AI-driven ad platforms that require less manual setup from advertisers. “AI However, she dismissed the DOJ’s claim that Google also holds a monopoly in ad networks. Google has said it plans to appeal Brinkema’s ruling.

Retail

MNTN

JANUARY 22, 2025

Ad Exchange vs. Ad Network An ad network bundles inventory from multiple publishers and sells it to advertisers, often with limited transparency and predefined pricing. In contrast, ad exchanges enable real-time bidding, giving advertisers more control over pricing and placement. Is Facebook an Ad Exchange?

Ad Exchange

VideoWeek

DECEMBER 18, 2024

A shake-up in the search market opens up opportunities for innovation and new ways to connect with (and better understand) audiences. Successful publishers will focus on premium audiences, enhanced ROI transparency and innovation in ad tech tools to stay competitive. Those that operate in silos will fail. Why this year?

Media

Ad Tech Daily

OCTOBER 28, 2024

Axis, a global programmatic platform, is pleased to announce a strategic partnership with Gravite, a leading force in in-app ad monetization. The aim of collaboration is to deliver superior performance and increased ad revenue for publishers while ensuring that advertisers reach their target audiences with precision.

Advertising

MNTN

JANUARY 22, 2025

SSP vs Demand Side Platform A demand-side platform (DSP) is a tool that allows advertisers to buy digital ad inventory programmatically, using data-driven targeting to reach specific audiences. Precision Audience Targeting With advanced segmentation tools, SSPs enable publishers to serve ads to highly relevant audience groups.

Ad Inventory

Ad Monsters

FEBRUARY 18, 2025

Consider the cautionary tale of ad network Rocket Fuel. Today, it’s a name few remember, but the industry once hailed it as a groundbreaking ad tech company for its early investment in artificial intelligence and automation. Flexible partnerships also allow publishers to enjoy the fruits of a competitive market.

Ad Tech

Ad Monsters

NOVEMBER 4, 2024

As Scott Messer, industry veteran and vocal supporter of Deal Curation as a Service (“DCaaS,” an acronym he coined), told ExchangeWire earlier this year, Curation Houses “feel like ad networks of yore, but are retooled on modern supply technology…” I fully understand and appreciate the hype.

CPM

Advendio

MARCH 20, 2025

The Tech Bottleneck: Why Many Retail Media Networks Struggle to Scale Many retailers fail to anticipate the technical complexities of running an ad network. Key Data Challenges: Consent Management – Retailers must obtain explicit user consent for data collection, impacting audience size and targeting capabilities.

Retail

Monetize More

MAY 20, 2025

The Revenue Impact Publishers implementing generative AI for ad optimization have seen CTR improvements ranging from 27-43% in recent industry benchmarks.

Header Bidding

Brid.tv

APRIL 2, 2025

If a user has paid for access to a specific piece of content, they might be ready to sit through a skippable pre-roll, but mid-rolls would likely drive away a paying audience. Follow Us Best Practices for Maximizing Your Mid-Roll Ad Revenue Lets say youve decided that your bottom line could benefit from mid-rolls. No worries!

Video Ads

Monetize More

MAY 9, 2025

For instance, with Media.net, while strong for its contextual ad niche, publishers might experience inconsistent RPMs if their content doesn’t perfectly align with the Yahoo! Bing network’s advertiser base, or face limitations if their audience isn’t predominantly from specific Tier-1 GEOs.

Header Bidding

Monetize More

MAY 7, 2025

Mediavine Feature MonetizeMore Monumetric Mediavine Minimum Traffic Requirement Pageviews don’t matter if you’re making atleast $1000 per month. Mediavine Feature MonetizeMore Monumetric Mediavine Minimum Traffic Requirement Pageviews don’t matter if you’re making atleast $1000 per month.

Header Bidding

Brid.tv

FEBRUARY 24, 2025

The right monetization model can make all the difference, shaping a publishers content reach, audience engagement, and overall content profitability. It offers steady revenue and fosters strong audience retention. But beyond engagement , video is also a key driver in revenue generation if monetized properly.

Audience

Ad Monsters

JUNE 12, 2025

AP : I wrote this book for a mainstream business audience, people who are interested in advertising, particularly Google and the structural power of Big Tech companies. This isn’t an ad tech-centric book. Unlike Google, they didn’t take the aggressive step of replacing their owned-and-operated audiences with a broader network strategy.

Header Bidding

Basis

FEBRUARY 28, 2025

If large segments of users adjust their privacy settings to be more restrictive, there could be future rollbacks to audience targeting capabilities. THE CONTEXT: While Microsofts ad business is relatively small , the company is hoping to make its Performance Max offering more attractive to advertisers via regular updates like these.

Social Advertising

Advendio

APRIL 14, 2025

Without a unified ad management solution, retailers risk inefficiencies, revenue loss, and wasted ad spend. Every retailer operates its own ad network with unique standards, making it difficult for advertisers to manage campaigns efficiently across multiple platforms. Ensure compliance with global privacy laws.

Retail

Adweek

JULY 16, 2025

The tech company, which primarily sells personal computers, has been pitching advertisers on an ad network called HP Media Network, according to a pitch deck viewed by ADWEEK. The pitch deck plays up HP’s size, claiming to reach a global monthly audience of 830 million people across more than 100 million devices.

Manufacturing

Ad Tech Daily

NOVEMBER 7, 2024

Capitalizing on 20+ years of experience in data collection, curation, and activation and harnessing direct global relationships with 400+ leagues and teams […] The post Genius Sports Launches FANHub, World’s First Advertising and Activation Platform to Reach and Engage Sports Fans appeared first on Ad Tech Daily.

Advertising

Single Grain

MAY 30, 2025

How paid ads work: Paid advertising platforms like Google Ads and social media ad networks operate on an auction model where you bid for placement. You create targeted ads and pay when users interact with them (typically through clicks or impressions). SEO is about earning visibility rather than buying it.

SEO

Martech

MAY 14, 2025

” Amplitude will make it easier to see what drives conversions and lifetime value (LTV), measure return on ad spend (ROAS) and more precisely target audiences with relevant messaging from within its integrated platform. Teams need to align on the same data and the same taxonomy.” Email: Business email address Sign me up!

Marketing

Adweek

NOVEMBER 16, 2022

Digital media measurement, data and analytics platform DoubleVerify expanded its partnership with LinkedIn, bringing its DV Authentic Brand Suitability and DV Custom Contextual solutions to mobile ad network LinkedIn Audience Network.

Audience

Monetize More

MAY 30, 2023

Looking for the best mobile ad networks to boost your revenue in 2023? We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fill rates, and offer specialized features. Yieldmo Initially focused on US-based ad inventory but expanded to EU and UK demand.

Ad network

Single Grain

NOVEMBER 14, 2023

Whether you’re a seasoned PPC advertiser or you’re just getting started, there’s always room to explore alternative ad channels to grow your business, and often the cheapest ad networks are overlooked. While Google Ads may remain the most popular PPC network, it’s also among the most expensive.

Ad network

AdPushup

MAY 28, 2023

Discover the top 8 mobile ad networks for publishers in our 2023 update. Find the perfect network to maximize your ad monetization and reach your target audience effectively. The ad tech industry responded to this [.]

Ad network

Monetize More

FEBRUARY 16, 2023

Do you know the difference between an ad network and an ad exchange? It might be easy to confuse Ad Networks and Ad Exchanges, but they are two entirely different things. What is an Ad Exchange? Under impressions, comes the video, display, mobile & in-app ad inventories. Stay tuned!

Ad Exchange

Martech Series

SEPTEMBER 9, 2022

Kliken partners with top e-commerce companies to give small business owners the ability to reach beyond walled-garden ad networks, significantly expanding potential visibility by utilizing the the Open Web.

Ad network

Brid.tv

DECEMBER 21, 2022

Whatever the case is, if you want your mobile app to provide a stable, reliable revenue stream, you will need to leverage one of the top mobile ad networks. With the right ad monetization network, making money off of your app or content can be easy and stress-free. Choosing a network, however, is a whole different story.

Mobile Ads

Martech

FEBRUARY 16, 2022

Audio media company iHeartMedia announced that it has entered a strategic partnership with audio intelligence platform Sounder, that will provide access to insights that help podcasts and audiences find each other while improving brands’ targeting capabilities. Read more: iHeart creates ad network. Processing.Please wait.

Audience

Martech Series

JANUARY 31, 2023

Advertisers can easily activate their first-party customer data on the platform via Lytics Lytics , the next generation customer data platform (CDP), has been listed in the LinkedIn Marketing Partner Directory, the central destination for audiences to discover certified LinkedIn Partners.

ROI

Martech Series

JUNE 1, 2022

“Long provides an added element to AP that will take us to the next level in terms of his client relationships and consultative approach to finding solutions,” said Audience Platform CRO Stephen Saper. “He He is a critical addition for helping AP deliver superlative client innovation and value.”.

Audience

Smart-Hub

OCTOBER 3, 2023

In the dynamic realm of online advertising, two integral concepts emerge as pivotal players: the Ad Networks vs. Ad Exchanges. This article will help you compare ad network versus ad exchange. Functioning as a conduit, this ad network directs advertisers’ objectives toward publisher platforms.

Ad Exchange

AdExchanger

MARCH 20, 2025

Whats next after launching a retail media network? Becoming a social ad network, apparently. The post Best Buy Ads Has A Tool That Make Its First-Party Audiences Addressable On Meta appeared first on AdExchanger.

Audience