Martech Series

JULY 5, 2022

A lot has changed in digital advertising in the past few decades, specifically with the emergence of audience targeting, video ads, and personalization. They’ve pivoted to video, harnessed data and experimentation, and perfected their targeting parameters – ultimately delivering more relevant and personalized experiences.

MarTech 86

MarTech Machine Learning Conversion Cookies 86

Lemonads

FEBRUARY 14, 2021

From the companies advertising their products to the platforms that specialize in selling ad spots and consumers themselves, the entire ecosystem is transitioning to a fully digital state. Ad networks are at the center of it all because these platforms simplify the process while creating a safe environment for all stakeholders.

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Ad network Pop-Up Affiliates CPA 52

Digiday

SEPTEMBER 13, 2022

On Friday, the company revealed new ad formats that aim to create new “immersive” formats such as three-dimensional digital billboards, in-game “portals” that let users jump from one experience to another and eventually video ads. Roblox is also adding new restrictions for users depending on their age.

Marketing 66

Marketing Affiliates Banner Ad network 66

Clearcode

MARCH 21, 2023

Ad networks were one of the first pieces of advertising technology (AdTech) to be introduced to the online advertising industry back in the late 1990s. Despite the various technological advances and new media-buying processes, such as real-time bidding (RTB), ad networks still remain a key element of programmatic advertising.

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Monetize More

MAY 17, 2022

They appear in much the same way as other embedded ads, such as video ads or banner ads. While of course, playable ads are directly a paid form of marketing, as they cost money to be displayed on websites and video ad networks. Here are a few playable ads examples.

Banner 52

Banner Mobile Ads Conversion Affiliates 52

Monetize More

JANUARY 2, 2023

Best In-app ad formats till date: Widely used : Playable Ads. Most Engaging : Rewarded Video Ads. In-app Advertising | Monetizing apps with or without ads. All the apps that you use on a daily basis would not be relevant without in-app advertising and ad networks. Affiliate Ads.

Banner 52

Banner Non-Profit Affiliates Conversion Rate 52

Lemonads

JUNE 19, 2020

Succeeding with Facebook Ads Facebook has more than 2.6 billion active monthly users, making it the biggest social network on the planet. The platform allows advertisers to reach almost one-third of the global population through its ads network, which offers different types of formats and placements options.

Native Advertising 52

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Automatad Inc.

DECEMBER 1, 2023

Here are several common monetization methods for a fitness website, viewed from the perspective of a website publisher: Advertising: Incorporating various types of advertising on the website, such as display ads, banner ads, or native advertisements. Advertisers are also willing to pay higher eCPM for your ad inventories.

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Affiliates Video Ads Ad network Banner 52

Monetize More

MAY 22, 2023

As a finance site, you want to maximize your ad revenue while keeping your audience engaged and satisfied. To achieve this, you need to focus on a few key areas: understanding your audience, choosing the right ad networks, optimizing ad placements and formats, leveraging affiliate marketing, and implementing sponsored content.

Finance 52

Finance Affiliates Ad network A/B Testing 52

Brid.tv

NOVEMBER 29, 2022

In case you’d rather just check out our list of top video monetization platforms, you can jump to that section from the table of contents below. hide ] What Is Video Monetization? Why You Should Choose a Premium Video Monetization Platform Over a Free One 12 Top Video Monetization Platforms for Making Money in 2023 1.

Header Bidding 73

Header Bidding Affiliates Video Ads Ad Server 73

Monetize More

SEPTEMBER 30, 2022

Also, keep track of how users interact with different ad types, which will help you understand user behavior and improve the overall user experience for your app. App publishers often focus their advertising strategies on the latest ad tech fads. Do this and you’ll be bringing in maximum ad revenue consistently.

Advertising 52

Advertising Banner Video Ads Click Through Rate 52

Smart-Hub

OCTOBER 24, 2023

Publishers can continuously fine-tune their ad strategies to maximize revenue and ensure that they are capitalizing on the most lucrative traffic sources. Access to Diverse Ad Formats Programmatic advertising supports a wide range of ad formats, from display and video ads to native and interactive formats.

Advertising 52

Advertising Click Through Rate A/B Testing Header Bidding 52

Single Grain

NOVEMBER 14, 2023

Whether you’re a seasoned PPC advertiser or you’re just getting started, there’s always room to explore alternative ad channels to grow your business, and often the cheapest ad networks are overlooked. While Google Ads may remain the most popular PPC network, it’s also among the most expensive.

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Ad network Conversion CPC CPM 98

Single Grain

SEPTEMBER 30, 2019

Although video ad campaigns are extremely popular these days, particularly on Facebook and YouTube (although they're on pretty much all social platforms), you shouldn't discount the efficacy of text ads. They are very easy to produce, are one of the least expensive forms of digital ads, and are even easier to consume than video.

A/B Testing 110

A/B Testing SEO Banner Conversion 110

Single Grain

OCTOBER 1, 2020

For example, if your brand writes about video creation, you might have topics like “Video Ad Industry,” “Video Marketing” and “Video SEO.” Becoming a publisher for the Google Display Ad network can also be profitable, though you’ll generate the most revenue in specific niches.

SEO 111

SEO Pop-Up A/B Testing Click Through Rate 111