article thumbnail

Server Side Header Bidding & taking the hybrid approach?

Monetize More

Header bidding is one of the best innovations to hit the online advertising industry in the last decade. This revolutionary technology, which traditionally takes place on the client side/browser, paved the way for publishers to maximize their revenue and generate the most income possible from their programmatic ad inventory.

article thumbnail

What is Header Bidding and How it Works?

Automatad Inc.

Share Tweet Share Necessity is the mother of invention, and ‘Header Bidding’ is one good example. So, when publishers and advertisers were losing revenue, were fed up with big players’ monopolies , and needed more efficiency, transparency, and flexibility in programmatic advertising- header bidding was born.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Drawbacks and Benefits of Header Bidding for Apps [VIDEO]

InMobi

There are Few Drawbacks but Many Benefits of Header Bidding For App Publishers and Developers. For app publishers and developers looking to improve their ad monetization programs, there are many benefits of header bidding and only a few drawbacks. Interested in learning more about in-app header bidding?

article thumbnail

Best Gaming Ad Networks [2023]

Monetize More

In this blog post, we’re going to help identify the best game advertising networks for 2023 so that you can maximize your ad revenues! Are you looking at testing out new ad networks for your publishing property? Chartboost Chartboost is about as mainstream as gaming ad networks get.

article thumbnail

Mobile Ad Networks 2022: What you need to know?

Monetize More

One of the best and most widely used strategies is selling your ad spaces for mobile advertising campaigns. Mobile ad networks make connecting with the right advertisers to use your spaces easier. However, before partnering with a mobile ad network, you should understand what they are and how they work.

article thumbnail

Best Gaming Ad Networks [2022]

Monetize More

In this blog post, we’re going to help identify the best game advertising networks for 2022 so that you can maximize your ad revenues! Are you looking at testing out new ad networks for your publishing property? Chartboost is about as mainstream as gaming ad networks get. Google AdMob. Chartboost.

article thumbnail

What is RPM (Session, Page and Ad RPM)

Monetize More

Also, find out more about the difference between page views and impressions here: [link] RPM RPM is a common metric that most advertising platforms such as ad networks and ad servers use. It represents the cost the advertiser will pay for every 1,000 ad impressions served on a publisher’s website.