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How Google’s Ad Tech Algorithms Shape Our Digital Culture

The Ad Tech Blog

Google’s ad tech algorithms are at the heart of these advancements. The Mechanics Behind Google’s Ad Tech Google’s ad tech suite, including Google Ads and Google Ad Manager , leverages sophisticated machine learning algorithms to efficiently match ads with their target audience.

Ad Tech 100
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Marketing Technology Highlights of The Week: Featuring Salesloft, Quantcast, Rollworks, Folloze and More!

Martech Series

SeaChange and Source Digital Partner to Jointly Boost the Value of Connected TV Ad Inventory with Web 3.0 With AI and machine learning, marketers can gain insights in real time and at scale, providing them with the ability to better understand their audience, what they need and where they’re looking for it. Read More !

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6 Questions About Made-For-Advertising Websites

Basis

Below, Pamuk breaks down how MFAs work, and shares insights on how advertisers can avoid low-quality ad inventory before a campaign starts. By working with partners who prioritize strong brand safety protocols and tools , advertisers can avoid having their ads end up on these sites. What Is a Made-For-Advertising Website?

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How to Harness the Growing Power of Retail Media

InMobi

In a recent Retail Dive webinar , Inder Singh, SVP of Commerce at InMobi; Surabhi Pokhriyal, Global Head of Digital Commerce at Colgate Palmolive and Melissa Burdick, President & Co-Founder of Pacvue, discussed how the retail media ecosystem is evolving and what retailers need to do to see real ROI from their media networks.

Retail 52
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What is vCPM? Time for Publishers to Care About Ad Viewability

Automatad Inc.

You can easily attract them with an ad inventory with a high viewability rate. Because advertisers want ad space with a high viewability rate ! They don’t want to spend their money on unseen ads, which will not benefit them. Therefore, a high fill rate is ensured by ads from potential demand partners.

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What is vCPM? Time for Publishers to Care Ad Viewability

Automatad Inc.

You can easily attract them with an ad inventory with a high viewability rate. Because advertisers want ad space with a high viewability rate ! They don’t want to spend their money on unseen ads, which will not benefit them. Therefore, a high fill rate is ensured by ads from potential demand partners.

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Publishers Need an Easy Button to Compete with AI-Enabled Platforms

Ad Monsters

Three places publishers c an incorporate AI an d automation into the buying process are inventory discovery, media pl an adjustments, an d perform an ce visibility. That way, publishers save advertisers the time — an d clicks — need ed to mine through interminable catalogs to find suitable products an d generate the highest possible ROI.