Disney plans to extend Hulu’s ad targeting options to Disney+’s ad tier
Digiday
JANUARY 22, 2023
Asked what specific ad targeting capabilities from Hulu will be ported to Disney+, Ferro said, “it’ll be some of the basic stuff: age, gender, some geo-targeting. And then the full suite of targeting in July.” household-level IDs, she added. to Disney’s media properties and more than 100 million U.S.
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