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Sustainable Programmatic Advertising: Navigating the Future of Digital Marketing

illumin

Programmatic advertising , which automates the buying and selling of digital ad inventory in real-time, has revolutionized the advertising landscape. Reducing digital waste through smart targeting and reducing over-delivery of ads helps brands save resources, both financial and environmental.

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Spotify’s ad tech rebrand: everything you need to know

illumin

This partnership opens Spotify’s ad inventory to programmatic buyers outside of its self-serve system. Spotify in June 2024 also announced its first in-house creative agency, “ Creative Lab.” With this agency, the company can help brands create custom marketing campaigns.

Ad Tech 52
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The Sell-Side View: Q&A with Condé Nast’s Teddy Tepavicharova

VideoWeek

The audiences preference has been shifting towards video for a while now, and with mobile accounting for two-thirds of last years ad spend, it’s not surprising that 84 percent of total video ad revenue is projected to be generated through mobile in 2030.

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The WIR: Netflix Says In-House Ad Tech is Bearing Fruit, PubMatic Launches New Live Sports Marketplace, and EBU Chair Calls for Collective Response to Big Tech

VideoWeek

On the advertising front specifically, Netflix says it is still on track to meet its goal of doubling ad revenues across 2025, as Upfronts-related deals have so far been consistent with this target. In the short-term, the ad tech suite has made it easier for advertisers to buy ads on Netflix, according to Peters.

Ad Tech 52
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The WIR: Netflix Considers F1 Rights Bid, StackAdapt Raises $235 Million, and ROI’s the Limit for Ralph Lauren’s Marketing Spend

VideoWeek

BrightLine and TripleLift Launch Shoppable Ad Marketplace BrightLine, a shoppable CTV ads business, has announced a partnership with ad tech firm TripleLift to offer interactive CTV ad inventory through multi-publisher and PMP deals. The Week for Brands & Agencies Publicis Posts 6.3

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Sustainable Programmatic Advertising: Navigating the Future of Digital Marketing

illumin

Programmatic advertising , which automates the buying and selling of digital ad inventory in real-time, has revolutionized the advertising landscape. Reducing digital waste through smart targeting and reducing over-delivery of ads helps brands save resources, both financial and environmental.

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Insider video ad revenue grows from onsite, direct-sold deals

Digiday

Insider is making more money than last year from its videos on its website and is seeing particular growth from direct-sold video ads, where advertisers commit to spend a certain amount and buy ads across Insider’s owned & operated and other platforms like YouTube. chief marketplace officer at ad agency UM Worldwide.