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As the world increasingly embraces sustainable practices, industries across the board are rethinking how they operate, and digital marketing is no exception. Programmatic advertising , which automates the buying and selling of digital adinventory in real-time, has revolutionized the advertising landscape.
The adtech showdown over “curation” may fizzle out before it even sparks: Google is now in the mix. Yesterday, Google Ad Manager unveiled a series of new curation services involving a raft of partnerships, tacitly acknowledging the strategic significance posed by the latest buzzword in adtech.
Department of Justice is calling for Google to break up its digital advertising empire after a federal judge ruled the tech giant illegally maintained monopoly power in the ad exchange market. In a court filing on Sunday, the DOJ said Google should divest its AdX exchange, where adinventory is bought and sold.
Spotify is expanding its advertising base by rebranding its ad platform. The world of audio marketing and podcast advertising is about to get more interesting as one of the biggest music streaming platforms rebrands its ad technology. With this agency, the company can help brands create custom marketing campaigns.
Tech advancements have significantly influenced the evolution of advertising. Google’s adtech algorithms are at the heart of these advancements. 5 Key Features of Google AdTech Google’s adtech ecosystem is built around several core features that enable advertisers to reach their target audience effectively.
On Day 2 of Programmatic IO,Chris Kane, the founder of Jounce Media, unveiled the intricacies of bidstream congestion, exploring auction duplication, inefficiencies in the adtech supply chain, and the future of the ecosystem’s battle for attention. This share shift could totally reshape the competition.
Meanwhile, the ads team, despite encountering obstacles, are persevering. In fact, they recently struck a deal with an adtech vendor that could help counteract the ongoing loss of ad revenue from the platform. Since May 13, Twitter has been selling adinventory through the mobile advertising marketplace Inmobi.
The word “curation” in the context of adtech refers to the process of selecting and organizing premium, high-quality inventory for advertisers and brands to more effectively target specific audiences. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
Related Insights The Programmatic Marketer Amazons DSP ambition: Becoming the primary DSP for advertisers Read More Amazon is poised to issue its full-year earnings today, a quarterly requirement that has helped market observers gauge the growing importance of the e-commerce giants advertising services.
The benefits of programmatic advertising Programmatic advertising makes it easier for advertisers to access a broader ad space inventory and leverage effective audience targeting. Increased flexibility: Advertisers and buyers can make adjustments to ad campaigns transparently and flexibly.
As the world increasingly embraces sustainable practices, industries across the board are rethinking how they operate, and digital marketing is no exception. Programmatic advertising , which automates the buying and selling of digital adinventory in real-time, has revolutionized the advertising landscape.
Managed service assists mid-market and small broadcasters in filling unsold adinventory, increasing revenue, and generating profit from their live streams and podcasts. The post StreamGuys’ Programmatic Ad Services Help Radio Broadcasters Maximize Monetization appeared first on AdTech Daily.
announced it is collaborating with the media measurement company VideoAmp to integrate its full inventory through VideoAmp’s cross-platform planning solution. This means that advertisers now have broader access to Snapchat’s adinventory thanks to Snap opening its first-party data to VideoAmp.
While video advertising is one of the major revenue drivers for publishers, maximizing earnings requires more than just embedding ads into content. If you want to run instream video ads , having high-quality adinventory is essential for maximizing ad revenue. So, let’s get started! No content? No problem.
Here’s your quick, handy guide to adding audio to your marketing mix. Programmatic advertising has had a significant impact on the world of digital marketing over the past two decades. 75% of listeners clicked on an ad if it was blended seamlessly with the type of audio they preferred. billion by 2027.
As marketing budgets face increased scrutiny and external platforms become more volatile, chief marketing officers are re-evaluating their channel strategies. This recalibration is not merely tactical; it marks a return to foundational marketing principles: clarity of message, ownership of audience, and long-term value creation.
Shafi Mustafa, Chief Strategy Officer at ElementalTV, explores how deep audience insights and advanced targeting strategies can help CTV publishers combat CPM pressures and unlock new revenue opportunities amidst a rapidly evolving adtech landscape. The rapid rise of CTV platforms has led to a surge in available adinventory.
For retail media monetization to succeed, retailers must go beyond simple display ads and focus on an integrated, data-driven ad ecosystem. Successful retail media networks incorporate: Display & Video Ads → On product pages, homepages, and checkout screens. Ready to Scale Your Retail Media Revenue? Contact us today.
While The Trade Desk’s decision to launch a smart TV OS takes the company into new territory, away from its core adtech business, CEO Jeff Green says the two areas are closely linked. Amid the turmoil, the company is focussing on its core audio products. A hard(ware) sell? One of these is winning over hardware partners.
Discovery, whereby the streaming providers will make their adinventory available via its Display & Video 360 platform. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com. Continue reading this article on digiday.com.
However, RTB is more focused on real-time auction-based bidding, whereas programmatic advertising leverages data and algorithms to automate the buying and selling of adinventory. RTB offers granular targeting based on real-time data, while programmatic advertising relies on automated targeting based on audience profiles.
The Trade Desk is reportedly building a smart TV operating system, potentially reshaping adtech by integrating retail data with CTV viewership. If true, this bold move could shake up the CTV market. Is this about controlling CTV adinventory? So, what’s the play here? Absolutely. identity solution.
The tech world, specifically the adtech world, can feel like an excess of new words and tools that seem to pop up overnight. As you begin to explore the various terms of programmatic advertising , an ad exchange is something youll see mentioned often as an important part of the programmatic ad buying and selling process.
The adtech industry is growing on a massive scale, it is expected to grow 5.9% This includes details about ad placements, adinventory, and pricing. Reduced ad fraud: SPO can help publishers reduce ad fraud by ensuring that their ads are only displayed on legitimate websites.
Sometimes that money comes after the publisher’s impressions have been sold via the unified auction that is Google’s Open Bidding, other times it’s done through adtech vendors like OpenX and Sharethrough directly. This is typically transacted through deals, and not via the open market. At least that’s the theory.
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Take advantage of your share of this lucrative market. Programmatic advertising meaning includes the following: The process of using technology to buy and sell adinventory through an automated and data-driven procedure. It also represents most types of ad spaces on all screens including video, mobile, native and display ads.
The daily routine of an ad ops manager, whether they work for a marketing agency or represent a web content publisher, is pretty much like a board game. Not that ad ops managers should “beat the card” in the blink of an eye. Are you up for the Ad Ops Challenge board game? Comscore, VideoAmp, and iSpot.tv
Two years after Apple’s App Tracking Transparency went into effect , the framework is looking more like Schrödinger’s cat than a total poison pill for ad-tech. Despite doomsday warnings of how Apple’s changes could cause an implosion of ad-tech, there is still growth. Internet ad revenue grew 10.8%
What is Google Optimized Pricing Google Optimized Pricing is a feature within Google Ad Manager that uses machine learning algorithms to dynamically set optimal pricing for programmatic adinventory. Our team of experts is ready to guide you through the setup process and help you unlock the full potential of your adinventory.
Traffic shaping has been used within the adtech industry for a while, particularly by supply-side platforms (SSPs) and demand-side platforms (DSPs) filtering out available programmatic adinventory that isn’t quite up to snuff before passing them along to media buyers and advertisers.
Retail Media 2025: Why Every Retailer Wants a Piece of the Ad Pie Retail media is growing exponentially, with major retailers recognizing its potential to diversify revenue and monetize first-party shopper data. retail media is set to account for more than 25% of total digital ad spend by 2027. In the U.S.,
AI is now an essential tool in media and marketing, yet its adoption remains inconsistent across the industry. In addition to the report, the State of Data 2025 Companion Guide delivers actionable recommendations for brands, agencies, publishers and adtech firms to scale AI effectively in a rapidly evolving digital ecosystem.
Adweek reported a 200% increase in total ad sales compared to the previous year, with 95% of the NCAA Womens Tournament’s adinventory sold and the championship game’s ads completely sold out over three months in advance. Follow @illuminHQ
The Trade Desk has a clear message for publishers worried about missing out on ad dollars due to a lack of a large logged-in audience: It doesn’t have to be that big. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.
Through these platforms, you can easily sell your adinventory and insert ads into your OTT website or app to generate revenue. You can also track the performance of these ads and optimize them to get the highest CPMs. With so many good options on the market, it can be difficult to make the final decision.
There are many different ways that marketers can build their ad strategies on Meta and their social media marketing does not have to be an island. Meta can and should be a part of a marketer’s programmatic approach. of total programmatic ad spend. In 2019 , 56.3%
The adtech company’s traditional user base is agency buyers – with a TV OS, it will have to create a product that appeals to the general population of CTV users, as well as publishers and hardware manufacturers. So far The Trade Desk has announced Sonos as its only hardware partner.
The digital advertising industry has long had an imbalance of power between Big Tech and its walled gardens, and publishers and their adinventory. Through seller-defined audiences, advertisers can segment users based on interest and purchase intent using the IAB Tech Lab’s audience taxonomy standard rather than PII or cookies.
Which adtech vendors are delivering the most value to your business? Our brand safety partners add value not just by ensuring compliance with ad regulations and industry standards, but also through their technology that detects and prevents ad fraud, enhancing the quality of our adinventory and driving higher ROI for our advertisers.
In this week’s Week in Review: Amazon debuts new gen AI video tools, French retailers launch retail media partnerships, and Hearst reported improved admarket conditions in 2024. IAS will identify content as misinformation for advertisers running campaigns across YouTube adinventory.
In the ongoing quest to take more control of the available adinventory in the programmatic market, SSP proprietors, like GroupM, have been cracking down on which domains they’re willing to sell. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
Yieldmo Initially focused on US-based adinventory but expanded to EU and UK demand. Offers viewable, brand-safe, and audience-friendly ads, with integration options through open exchange, PMP, or managed service. MobFox Enables publishers to monitor and optimize adinventory with a single interface. Device-Type.
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