Digiday

NOVEMBER 4, 2024

The ad tech showdown over “curation” may fizzle out before it even sparks: Google is now in the mix. Yesterday, Google Ad Manager unveiled a series of new curation services involving a raft of partnerships, tacitly acknowledging the strategic significance posed by the latest buzzword in ad tech.

Ad Tech

Digital Ad Blog

MAY 26, 2025

As marketing budgets face increased scrutiny and external platforms become more volatile, chief marketing officers are re-evaluating their channel strategies. This recalibration is not merely tactical; it marks a return to foundational marketing principles: clarity of message, ownership of audience, and long-term value creation.

Media

MNTN

JANUARY 22, 2025

The tech world, specifically the ad tech world, can feel like an excess of new words and tools that seem to pop up overnight. As you begin to explore the various terms of programmatic advertising , an ad exchange is something youll see mentioned often as an important part of the programmatic ad buying and selling process.

Ad Exchange

Digiday

FEBRUARY 5, 2025

Related Insights The Programmatic Marketer Amazons DSP ambition: Becoming the primary DSP for advertisers Read More Amazon is poised to issue its full-year earnings today, a quarterly requirement that has helped market observers gauge the growing importance of the e-commerce giants advertising services.

Demand Side Platform

Advendio

APRIL 14, 2025

For retail media monetization to succeed, retailers must go beyond simple display ads and focus on an integrated, data-driven ad ecosystem. Successful retail media networks incorporate: Display & Video Ads → On product pages, homepages, and checkout screens. Ready to Scale Your Retail Media Revenue? Contact us today.

ROI

Marketing Dive

JULY 24, 2025

Skip to main content CONTINUE TO SITE ➞ Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. The one-time drop of free ad inventory will be made available via the app on July 29 from 2-5 p.m. You can unsubscribe at anytime. in-store sales grew 9%.

Advertising

VideoWeek

MARCH 25, 2025

Keith Bedford, General Manager EMEA at Wurl, believes there’s a place for short-form more broadly in streaming, both as a new source of ad inventory, and as a way to help solve some of the discoverability issues facing sell-side players in CTV and free ad-supported streaming TV (FAST). It’s a journey to get there.

Fill rate

Advendio

MARCH 20, 2025

Retail Media 2025: Why Every Retailer Wants a Piece of the Ad Pie Retail media is growing exponentially, with major retailers recognizing its potential to diversify revenue and monetize first-party shopper data. retail media is set to account for more than 25% of total digital ad spend by 2027. In the U.S.,

Retail

VideoWeek

MARCH 13, 2025

While The Trade Desk’s decision to launch a smart TV OS takes the company into new territory, away from its core ad tech business, CEO Jeff Green says the two areas are closely linked. Amid the turmoil, the company is focussing on its core audio products. A hard(ware) sell? One of these is winning over hardware partners.

Manufacturing

VideoWeek

MARCH 26, 2025

Which ad tech vendors are delivering the most value to your business? Our brand safety partners add value not just by ensuring compliance with ad regulations and industry standards, but also through their technology that detects and prevents ad fraud, enhancing the quality of our ad inventory and driving higher ROI for our advertisers.

Education

VideoWeek

NOVEMBER 21, 2024

The ad tech company’s traditional user base is agency buyers – with a TV OS, it will have to create a product that appeals to the general population of CTV users, as well as publishers and hardware manufacturers. So far The Trade Desk has announced Sonos as its only hardware partner.

Manufacturing

VideoWeek

JULY 18, 2025

Top Stories Netflix Says In-House Ad Tech is Helping Ramp Up Revenues Netflix revenues jumped 16 percent during Q2 2025, the streaming giant announced on Thursday, while the company also upgraded its full-year revenue forecast to $44.8-45.2 billion, up from $43.5-44.5

Ad Tech

Ad Monsters

NOVEMBER 29, 2024

Shafi Mustafa, Chief Strategy Officer at ElementalTV, explores how deep audience insights and advanced targeting strategies can help CTV publishers combat CPM pressures and unlock new revenue opportunities amidst a rapidly evolving ad tech landscape. The rapid rise of CTV platforms has led to a surge in available ad inventory.

CPM

illumin

APRIL 4, 2025

Adweek reported a 200% increase in total ad sales compared to the previous year, with 95% of the NCAA Womens Tournament’s ad inventory sold and the championship game’s ads completely sold out over three months in advance. Follow @illuminHQ

Advertising

VideoWeek

FEBRUARY 7, 2025

In this week’s Week in Review: Netflix weighs up a bid for F1 rights in the US, StackAdapt completes an impressive funding round, and Ralph Lauren executives discuss how ROI guides marketing investment. StackAdapt said the investment will enable the company to extend its programmatic footprint, while expanding into marketing technology.

Marketing

VideoWeek

JUNE 13, 2025

The partnership allows advertisers on FreeWheel’s Streaming Hub to access ProSieben’s CTV and linear TV inventories via the DSP. ProSieben also announced the international roll-out of the Media Manager from Virtual Minds, the media company’s ad tech business.

Media

VideoWeek

JANUARY 24, 2025

The news will be welcomed by publishers, many of whom say that running consent or pay mechanisms has a significant impact on their ability to monetise their ad inventory. Despite holding high-profile sports rights across international markets, the London-based company has yet to turn an overall profit.

Non-Profit

VideoWeek

JULY 11, 2025

ISBA’s Origin Opens Up to the Market as Beta Trial Ends Origin, the cross-media measurement solution developed by advertiser trade group ISBA, is now opening up to the wider market following the completion of its Beta trial. Her resignation followed an incident where X’s AI chatbot Grok started posting praise for Adolf Hitler.

Non-Profit

illumin

APRIL 22, 2025

As the world increasingly embraces sustainable practices, industries across the board are rethinking how they operate, and digital marketing is no exception. Programmatic advertising , which automates the buying and selling of digital ad inventory in real-time, has revolutionized the advertising landscape.

Advertising

Martech

MARCH 24, 2025

AI is now an essential tool in media and marketing, yet its adoption remains inconsistent across the industry. In addition to the report, the State of Data 2025 Companion Guide delivers actionable recommendations for brands, agencies, publishers and ad tech firms to scale AI effectively in a rapidly evolving digital ecosystem.

Agency

The Ad Tech Blog

APRIL 1, 2024

Tech advancements have significantly influenced the evolution of advertising. Google’s ad tech algorithms are at the heart of these advancements. 5 Key Features of Google Ad Tech Google’s ad tech ecosystem is built around several core features that enable advertisers to reach their target audience effectively.

Ad Tech

Ad Monsters

OCTOBER 5, 2024

On Day 2 of Programmatic IO,Chris Kane, the founder of Jounce Media, unveiled the intricacies of bidstream congestion, exploring auction duplication, inefficiencies in the ad tech supply chain, and the future of the ecosystem’s battle for attention. This share shift could totally reshape the competition.

Ad Tech

Digiday

MAY 30, 2023

Meanwhile, the ads team, despite encountering obstacles, are persevering. In fact, they recently struck a deal with an ad tech vendor that could help counteract the ongoing loss of ad revenue from the platform. Since May 13, Twitter has been selling ad inventory through the mobile advertising marketplace Inmobi.

Ad Tech

Digiday

OCTOBER 23, 2024

The word “curation” in the context of ad tech refers to the process of selecting and organizing premium, high-quality inventory for advertisers and brands to more effectively target specific audiences. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Ad Tech

Ad Tech Daily

JULY 28, 2022

Managed service assists mid-market and small broadcasters in filling unsold ad inventory, increasing revenue, and generating profit from their live streams and podcasts. The post StreamGuys’ Programmatic Ad Services Help Radio Broadcasters Maximize Monetization appeared first on Ad Tech Daily.

Ad Inventory

Digiday

APRIL 29, 2024

Discovery, whereby the streaming providers will make their ad inventory available via its Display & Video 360 platform. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com. Continue reading this article on digiday.com.

Demand Side Platform

Monetize More

MARCH 2, 2023

However, RTB is more focused on real-time auction-based bidding, whereas programmatic advertising leverages data and algorithms to automate the buying and selling of ad inventory. RTB offers granular targeting based on real-time data, while programmatic advertising relies on automated targeting based on audience profiles.

Ad network

Ad Monsters

SEPTEMBER 10, 2024

The Trade Desk is reportedly building a smart TV operating system, potentially reshaping ad tech by integrating retail data with CTV viewership. If true, this bold move could shake up the CTV market. Is this about controlling CTV ad inventory? So, what’s the play here? Absolutely. identity solution.

Advertising

Ad Monsters

MAY 25, 2023

The ad tech industry is growing on a massive scale, it is expected to grow 5.9% This includes details about ad placements, ad inventory, and pricing. Reduced ad fraud: SPO can help publishers reduce ad fraud by ensuring that their ads are only displayed on legitimate websites.

Ad Inventory

Digiday

FEBRUARY 26, 2023

Sometimes that money comes after the publisher’s impressions have been sold via the unified auction that is Google’s Open Bidding, other times it’s done through ad tech vendors like OpenX and Sharethrough directly. This is typically transacted through deals, and not via the open market. At least that’s the theory.

Ad Tech

Ad Tech Daily

JULY 18, 2022

The post Sourcepoint and MediaMath Announce First-of-its-kind Partnership to Provide ‘Privacy-Safe’ Inventory Segments appeared first on Ad Tech Daily.

Ad Tech

MNTN

JULY 15, 2022

There is always a lot of breaking news for marketers to sift through. In digital marketing news, the recent economic uncertainty has made many brands eager to get started on their plans for if the economy goes sideways. Luckily, we created this roundup so you can see it all in one place. CONNECTED TV & STREAMING. Cannes You Dig It?

Marketing

Monetize More

JANUARY 18, 2023

Take advantage of your share of this lucrative market. Programmatic advertising meaning includes the following: The process of using technology to buy and sell ad inventory through an automated and data-driven procedure. It also represents most types of ad spaces on all screens including video, mobile, native and display ads.

Advertising

Ad Monsters

MAY 22, 2023

The daily routine of an ad ops manager, whether they work for a marketing agency or represent a web content publisher, is pretty much like a board game. Not that ad ops managers should “beat the card” in the blink of an eye. Are you up for the Ad Ops Challenge board game? Comscore, VideoAmp, and iSpot.tv

Ad Ops

Digiday

APRIL 27, 2023

Two years after Apple’s App Tracking Transparency went into effect , the framework is looking more like Schrödinger’s cat than a total poison pill for ad-tech. Despite doomsday warnings of how Apple’s changes could cause an implosion of ad-tech, there is still growth. Internet ad revenue grew 10.8%

Ad Tech

Digiday

JULY 4, 2023

Traffic shaping has been used within the ad tech industry for a while, particularly by supply-side platforms (SSPs) and demand-side platforms (DSPs) filtering out available programmatic ad inventory that isn’t quite up to snuff before passing them along to media buyers and advertisers.

Demand Side Platform

YieldBird

APRIL 19, 2023

What is Google Optimized Pricing Google Optimized Pricing is a feature within Google Ad Manager that uses machine learning algorithms to dynamically set optimal pricing for programmatic ad inventory. Our team of experts is ready to guide you through the setup process and help you unlock the full potential of your ad inventory.

Machine Learning