Remove Ad Inventory Remove Ad Tech Remove Marketing
article thumbnail

Sustainable Programmatic Advertising: Navigating the Future of Digital Marketing

illumin

As the world increasingly embraces sustainable practices, industries across the board are rethinking how they operate, and digital marketing is no exception. Programmatic advertising , which automates the buying and selling of digital ad inventory in real-time, has revolutionized the advertising landscape.

article thumbnail

Google is getting in on the latest ad tech craze: curation

Digiday

The ad tech showdown over “curation” may fizzle out before it even sparks: Google is now in the mix. Yesterday, Google Ad Manager unveiled a series of new curation services involving a raft of partnerships, tacitly acknowledging the strategic significance posed by the latest buzzword in ad tech.

Ad Tech 84
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

US asks court to breakup Google ad businesses

Martech

Department of Justice is calling for Google to break up its digital advertising empire after a federal judge ruled the tech giant illegally maintained monopoly power in the ad exchange market. In a court filing on Sunday, the DOJ said Google should divest its AdX exchange, where ad inventory is bought and sold.

Ad Server 119
article thumbnail

Spotify’s ad tech rebrand: everything you need to know

illumin

Spotify is expanding its advertising base by rebranding its ad platform. The world of audio marketing and podcast advertising is about to get more interesting as one of the biggest music streaming platforms rebrands its ad technology. With this agency, the company can help brands create custom marketing campaigns.

Ad Tech 52
article thumbnail

How Google’s Ad Tech Algorithms Shape Our Digital Culture

The Ad Tech Blog

Tech advancements have significantly influenced the evolution of advertising. Google’s ad tech algorithms are at the heart of these advancements. 5 Key Features of Google Ad Tech Google’s ad tech ecosystem is built around several core features that enable advertisers to reach their target audience effectively.

Ad Tech 100
article thumbnail

Bidstream Congestion: Cracking the Ad Tech Supply Chain Code

Ad Monsters

On Day 2 of Programmatic IO,Chris Kane, the founder of Jounce Media, unveiled the intricacies of bidstream congestion, exploring auction duplication, inefficiencies in the ad tech supply chain, and the future of the ecosystem’s battle for attention. This share shift could totally reshape the competition.

Ad Tech 105
article thumbnail

With advertising in flux, Twitter is outsourcing ad monetization to ad tech

Digiday

Meanwhile, the ads team, despite encountering obstacles, are persevering. In fact, they recently struck a deal with an ad tech vendor that could help counteract the ongoing loss of ad revenue from the platform. Since May 13, Twitter has been selling ad inventory through the mobile advertising marketplace Inmobi.

Ad Tech 101