Remove contact-us
article thumbnail

Q&A With an AdTech Developer: How To Implement Prebid Server

Clearcode

Q&A: How Can You Use Prebid Server to Build an Ad Exchange? What Is Prebid Server and How Is It Typically Implemented? How Can Agencies Build An Exchange Using Prebid Server? How Does Prebid Server Pass On the Winning Bid to the Ad Server? An Overview of Prebid What Is Prebid?

article thumbnail

The Best Mobile Ad Networks For 2023

Monetize More

Provides an ad server, RTB ad exchange, private marketplace capabilities, and high fill rates with access to numerous DSPs and integrated ad networks. PubMatic Offers a digital ad platform for app developers and publishers, including the OpenWrap SDK for header bidding in mobile in-app ads.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

What Is Supply Side Platform (SSP)?

YieldBird

In the programmatic ecosystem, SSPs are crucial in facilitating automatic auctions for ad inventory and connecting publishers with multiple ad exchanges and demand partners. Their primary goal is to optimize yield for publishers and provide timely reporting and analytics for effective ad inventory management.

article thumbnail

What Is Supply Side Platform (SSP)?

YieldBird

In the programmatic ecosystem, SSPs are crucial in facilitating automatic auctions for ad inventory and connecting publishers with multiple ad exchanges and demand partners. Their primary goal is to optimize yield for publishers and provide timely reporting and analytics for effective ad inventory management.

article thumbnail

Why Is Ad Refreshing Vital for Digital Publishers?

YieldBird

As per Google policy, unless the user is active on the website, at least 30 seconds must pass before the ad is refreshed. Refreshing ads: Once the refresh interval is reached, the existing ads are replaced with new ads. Conclusion Ad refreshing is a vital part of ad monetization strategy for digital publishers.

article thumbnail

Why Is Ad Refreshing Vital for Digital Publishers?

YieldBird

As per Google policy, unless the user is active on the website, at least 30 seconds must pass before the ad is refreshed. Refreshing ads: Once the refresh interval is reached, the existing ads are replaced with new ads. Conclusion Ad refreshing is a vital part of ad monetization strategy for digital publishers.

article thumbnail

UK finally opens antitrust probe of Google’s role in the adtech stack

TechCrunch Ads

“The CMA is assessing whether Google’s practices in these parts of the ad tech stack may distort competition. “The CMA is also concerned that Google may have used its publisher ad server and its DSPs to illegally favour its own ad exchange services, while taking steps to exclude the services offered by rivals.”

Ad Server 110