Explain This to Meā¦Best of AdMonsters Decoder 2023
Ad Monsters
DECEMBER 21, 2023
With the help of Keith Candiotti, Founder and CEO of Optimera, we explored the concept of dynamic flooring in programmatic advertising, focusing on publishers’ strategies to maintain ad inventory pricing competitiveness in the open marketplace. What is vCPM, and How Does It Relate to Viewability?
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