Ad Ops Hero

JANUARY 25, 2021

Digital Ad Operations (also known as ad operations, ad ops, online ad operations) denotes to the process that support the managing and delivering the advertisements through digital platforms. Ad Ops is responsible to set up and optimize the ad campaigns by following the various checks and policies.

Ad Ops 52

Ad Ops Ad Server Rich Media Viewability 52

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JULY 19, 2022

This revolutionary technology, which traditionally takes place on the client side/browser, paved the way for publishers to maximize their revenue and generate the most income possible from their programmatic ad inventory. Site speed can become a slow killer in the long term especially with publishers having lots of ad inventory.

Header Bidding 98

Header Bidding Ad Server Cookies Ad Inventory 98

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NOVEMBER 20, 2022

Your ads are highly viewable (IAB recommends at least 70% viewability). You don’t flood your site with too many ads. Running AdSense as backfill on Google Ad Manager to compete in real-time with other demand partners you have in your stack. Running AdSense hardcoded (not using an ad server).

Ad network 105

Ad network Viewability Ad Ops Machine Learning 105

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NOVEMBER 24, 2022

This increases the need for mobile ads to be attention-grabbing, placed in optimal digital spots for maximum viewability while utilizing the best banner sizes for maximum revenue generation for publishers and successful campaign management for advertisers. Web interstitials or full-page web ads. Decent viewability.

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59

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DECEMBER 28, 2022

Display Lumascape’s components are as follows: Ad Agencies. Ad Servers in Display Lumascape. Ad Ops professionals heavily rely on verification and privacy technologies as part of their daily rituals. The main priority for AdOps nerds is to ensure that the publisher chooses the right targeting for the ad.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Brid.tv

MARCH 23, 2023

They should also limit the number of times an ad appears on the user’s screen. Many ad servers offer the option to set frequency caps for ads displayed on websites or apps. Expand Your Inventory Not having enough ads on your website/app can also pose an issue. Maximize CPM with Brid.TV

CPM 52

CPM Header Bidding Ad network Ad Inventory 52

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APRIL 13, 2023

Yield risk: With the traditional programmatic waterfall model, the publisher ad server picked partners to serve impressions based on their average historical yield. However, this variable is known to be a bad predictor of what an ad impression is worth. That information is passed directly to the publisher’s ad server.

Header Bidding 52

Header Bidding Ad Server Impressions Ad Inventory 52