Ad Inventory, Ad Ops and Ad Server

What is Third Party Ad Server?

Ad Ops Hero

JANUARY 25, 2021

The third party ad server is a web server that hosts the ads and help the publisher to deliver the ads directly on the websites and mobiles. Third party ad servers are also enables to the publishers to manage their ad campaigns and optimize effectively along with hosting the ads in it.

Ad Server

Ad Server Ad network Ad Inventory Advertising

Outsourced Ad Ops: Where to Find and What to Consider

Smart-Hub

JULY 6, 2021

To tackle this issue, many enterprises are outsourcing Ad Ops services. So, in this article, we are going to talk about outsourced Ad Ops, what they do, and when is the right time to attract them to your team. What is Ad Ops? Outsourced Ad Ops Team Vs. In-House Ad Ops Team.

Ad Ops

Ad Ops Ad Exchange Ad Tech Non-Profit

What is Digital Ad Operations?

Ad Ops Hero

JANUARY 25, 2021

Digital Ad Operations (also known as ad operations, ad ops, online ad operations) denotes to the process that support the managing and delivering the advertisements through digital platforms. Ad Ops is responsible to set up and optimize the ad campaigns by following the various checks and policies.

Ad Ops

Ad Ops Ad Server Rich Media Viewability

How Jagran New Media doubled video ad revenue with a managed AdOps service

Martech

OCTOBER 22, 2021

“The video player was fully controlled by the ad networks and implemented on our sites as a 1×1 tag,” explained Dinesh Joshi, AVP & Head of Ad Monetization & Strategic Partnership at Jagran. “We We experienced very high discrepancies between our ad server and the network ad server, which was a consistent issue.”.

Video Ads

Video Ads Ad Server Media Ad network

Server Side Header Bidding & taking the hybrid approach?

Monetize More

JULY 19, 2022

This revolutionary technology, which traditionally takes place on the client side/browser, paved the way for publishers to maximize their revenue and generate the most income possible from their programmatic ad inventory. Site speed can become a slow killer in the long term especially with publishers having lots of ad inventory.

Header Bidding

Header Bidding Ad Server Cookies Ad Inventory

What is Header Bidding?

MediaFuse

NOVEMBER 29, 2016

Header bidding is a programmatic technique leveraged by publishers that offers inventory to multiple ad exchanges at the same time before making calls to their ad server. This means that for every impression, on every ad unit, on every page, there is an auction that includes all header bidding demand sources.

Header Bidding

Header Bidding Ad Server Ad Ops Impressions

What is a Sell-Side Platform (SSP)? How Does It Work?

Ad Ops Hero

JANUARY 25, 2021

Earlier days, publishers used to sell the ad inventory to the advertisers through direct sales by find the finding the relevant advertisers who were willing to display their ads. Since, increased ad network in the market, the new ad technology platform introduced which is Network Optimizers.

Ad Inventory

Ad Inventory Ad Exchange Ad network Demand Side Platform

What is Real Time Bidding (RTB)? How Does RTB Work?

Ad Ops Hero

JANUARY 25, 2021

Real Time Bidding (RTB) technology to trade the ad inventory on an impression basis through programmatic auctions. RTB technology helps the advertisers to bid on an impression and ad will be served on the publisher’s website if the bid is won. Real Time Bidding (RTB) is a part of programmatic media buying process.

Ad Exchange

Ad Exchange Ad Inventory Demand Side Platform Impressions

Programmatic Strategy for Publishers

MediaFuse

NOVEMBER 14, 2016

With the ever-growing popularity of programmatic sales, ad ops and programmatic ops teams are faced with the enormous task of managing yield efficiently. Ad serving discrepancies need to be monitored, and each demand source must be checked daily to ensure yield is being maximized. Step 2: Ad Server Analysis.

Header Bidding

Header Bidding Ad Server CPM Impressions

Real Time Bidding (RTB) Auction Types

Ad Ops Hero

JANUARY 25, 2021

The bid request or ad request sends the user data such as demographic information, browsing history, user location, device type, IP address, and other required information. The bid request sends to the ad exchanges connected to the publisher ad server to find out the relevant advertiser to participate in the auction.

Ad Exchange

Ad Exchange Ad Server CPM Impressions

How To Start Making Money Online With Google AdSense (Best guide for 2023)

Monetize More

NOVEMBER 20, 2022

Auto ads (on versus off). Running AdSense as backfill on Google Ad Manager to compete in real-time with other demand partners you have in your stack. Running AdSense hardcoded (not using an ad server). Become an ad ops guru with PubGuru University! Ready to master AdSense like the pros?

Ad network

Ad network Viewability Ad Ops Machine Learning

Best Mobile Ad Sizes to implement in 2023 [Don’t miss out]

Monetize More

NOVEMBER 24, 2022

Let’s take a look at some of the best mobile ad sizes for publishers in 2023 and optimization tips you can start implementing today: The 300×250 ad unit. Web interstitials or full-page web ads. Running into costly errors with mobile ad ops? Unaffected by ad blockers. Plus optimizations tips.

Mobile Ads

Mobile Ads Banner Viewability CPM

Best Guide to Display Lumascape [2023]

Monetize More

DECEMBER 28, 2022

Display Lumascape’s components are as follows: Ad Agencies. Ad Servers in Display Lumascape. Ad Ops professionals heavily rely on verification and privacy technologies as part of their daily rituals. The main priority for AdOps nerds is to ensure that the publisher chooses the right targeting for the ad.

Ad Server

Ad Server Demand Side Platform Retargeting Ad Tech

Google Open Bidding Explained: What It Is and How It Works

Brid.tv

APRIL 13, 2023

It offers publishers access to multiple demand sources and ad exchanges , creating stiff competition for ad inventory between the buyers. It’s a server-to-server real-time bidding process that happens on an ad server. if the ad slot is 300×250, only buyers looking for this size will be eligible).

Header Bidding

Header Bidding Ad Exchange Ad Ops Ad Inventory

20 Best Mobile Ad Networks for Publishers and App Developers

Brid.tv

DECEMBER 21, 2022

What Is a Mobile Ad Network. A mobile ad network is an advertising platform that connects mobile publishers and app developers who want to sell ad inventory with advertisers who want to buy it. In other words, they act as an intermediary and a marketplace for mobile ad trading. . How Do Mobile Ad Networks Work?

Ad network

Ad network Mobile Ads Header Bidding CPM

How to maximize revenue with Header Bidding? [10x more ad revenue]

Monetize More

APRIL 13, 2023

Yield risk: With the traditional programmatic waterfall model, the publisher ad server picked partners to serve impressions based on their average historical yield. However, this variable is known to be a bad predictor of what an ad impression is worth. That information is passed directly to the publisher’s ad server.

Header Bidding

Header Bidding Ad Server Impressions Ad Inventory

CPM Drop — Potential Causes and Solutions

Brid.tv

MARCH 23, 2023

They should also limit the number of times an ad appears on the user’s screen. Many ad servers offer the option to set frequency caps for ads displayed on websites or apps. Expand Your Inventory Not having enough ads on your website/app can also pose an issue. Maximize CPM with Brid.TV

CPM

CPM Header Bidding Ad network Ad Inventory

20 Best Video Ad Networks for Publishers

Brid.tv

JUNE 26, 2023

PropellerAds Gain Access to Premium Demand With TargetVideo FAQ What Is a Video Ad Network? A video ad network is a platform that acts as an intermediary between publishers and advertisers and looks to curate video ad inventory from publishers to sell it to advertisers.

Ad network

Ad network Video Ads Header Bidding CPM

5 Best Ad Monetization Platforms for Websites, Mobile, and OTT/CTV

Brid.tv

NOVEMBER 25, 2022

hide ] What Is an Ad Monetization Platform? Features to Look for in an Ad Monetization Platform Variety of Ad Units Ad Demand Cross-Device Monetization In-House Ad Server Extensive Video Header Bidding Support Ad and Header Bidding Analytics Top 5 Ad Monetization Platforms for Publishers in 2023 1.

Header Bidding

Header Bidding Ad Server Video Ads Ad Exchange

Header Bidding Wrappers – Everything You Need to Know

Automatad Inc.

JANUARY 23, 2023

So, you have complete transparency and added benefits depending on the provider (some may provide complimentary ad products, a unified dashboard, etc.). Managed wrapper solutions also provide dedicated account managers, implementation support, and ad ops engineers. What is the Role of a Wrapper in Header Bidding?

Header Bidding

Header Bidding Ad Server Ad network Ad Inventory

Best OTT Advertising Platforms for Your Ad-Supported OTT Service

Brid.tv

JULY 9, 2023

An OTT advertising platform is a platform that allows OTT publishers to sell their ad inventory , track ad performance, and generate video ad revenue. Simply put, OTT advertising platforms are video ad networks that offer monetization for OTT services as well.

Header Bidding

Header Bidding Advertising Ad Exchange Ad network

What is a Leaderboard ad? How does it bring more revenue?

Monetize More

OCTOBER 20, 2022

It’s a rectangular ad unit measuring 728 pixels wide by 90 pixels tall. This ad unit is also one of the standard IAB units that replaced the older and much smaller 468×60 banner. Master your ad inventory like the pros and become an ad ops guru with PubGuru University! 6- Ad Server Acceptance.

Banner

Banner Click Through Rate Viewability Pop-Up

12 Best Mobile App Monetization Platforms for Publishers in 2023

Brid.tv

NOVEMBER 22, 2022

Being one of Google’s products, this platform ensures publishers access only the highest-quality mobile ad inventory and features some of the highest CPMs in the industry. Google AdMob gives users access to various ad formats, including different types of display ads , video ads, and native ads.

Header Bidding

Header Bidding Banner A/B Testing Video Ads

12 Best Video Monetization Platforms in 2023 (Ranked & Reviewed)

Brid.tv

NOVEMBER 29, 2022

include ad podding, VAST and VPAID compatibility, contextual targeting , dynamic ad insertion, and more. even provides its publishers with premium ad demand directly through its proprietary Marketplace. This solution comes with some amazing perks, such as a dedicated ad ops team that will help you set up and optimize campaigns.

Header Bidding

Header Bidding Video Ads Affiliates Ad Server

AdTech Trends

What is Third Party Ad Server?

Outsourced Ad Ops: Where to Find and What to Consider

Trending Sources

What is Digital Ad Operations?

How Jagran New Media doubled video ad revenue with a managed AdOps service

Server Side Header Bidding & taking the hybrid approach?

What is Header Bidding?

What is a Sell-Side Platform (SSP)? How Does It Work?

What is Real Time Bidding (RTB)? How Does RTB Work?

Programmatic Strategy for Publishers

Real Time Bidding (RTB) Auction Types

How To Start Making Money Online With Google AdSense (Best guide for 2023)

Best Mobile Ad Sizes to implement in 2023 [Don’t miss out]

Best Guide to Display Lumascape [2023]

Google Open Bidding Explained: What It Is and How It Works

20 Best Mobile Ad Networks for Publishers and App Developers

How to maximize revenue with Header Bidding? [10x more ad revenue]

CPM Drop — Potential Causes and Solutions

20 Best Video Ad Networks for Publishers

5 Best Ad Monetization Platforms for Websites, Mobile, and OTT/CTV

Header Bidding Wrappers – Everything You Need to Know

Best OTT Advertising Platforms for Your Ad-Supported OTT Service

What is a Leaderboard ad? How does it bring more revenue?

12 Best Mobile App Monetization Platforms for Publishers in 2023

12 Best Video Monetization Platforms in 2023 (Ranked & Reviewed)

Stay Connected