Ad Ops Hero

JANUARY 25, 2021

Earlier days, publishers used to sell the ad inventory to the advertisers through direct sales by find the finding the relevant advertisers who were willing to display their ads. The publisher was started looking for a technology platform that would effectively sell remnant inventory. What is a Sell-Side Platform (SSP)?

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SODP

JULY 25, 2023

SSPs, along with demand-side platforms (DSPs) and ad exchanges , have transformed the advertising industry — making it more automated, efficient and data-driven. These key programmatic advertising components have allowed publishers to move from manually selling ad impressions to advertisers to real-time auctions.

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Martech Series

NOVEMBER 20, 2022

Marketing Technology News: Simplio3D Launches a New Augmented Reality Module Aligned with the Latest Technologies. DMPs provide information about the audiences for whom the advertisement is made, and CDPs create, unify, and store audience data accessible to other marketing systems. Other components are Ad Networks and Ad Exchanges.

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Monetize More

MAY 20, 2023

This post was most recently updated on May 25th, 2023 Google’s ad network, AdSense, is a market leader in ad monetization. Almost every successful publisher uses AdSense , or at least starts with it and progresses to Ad Exchange. However, what do you do when you can’t use the network to monetize your traffic?

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Automatad Inc.

NOVEMBER 23, 2023

AdTech streamlines the ad buying and selling process as it becomes more complex with competition. The elements of the adtech domain, such as ad servers , ad networks , ad exchange , DSP , SSP , real-time bidding , etc., It provides a way for better ad campaigns and higher yields in website monetization.

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Paleo AdTech

DECEMBER 10, 2023

Based on a business plan written while they were students, the company narrowed in on providing a solution for advertisers to automate their own access to ad inventory. CMGI itself was a dot-com sorcerer with a peak market cap of $41 billion and a portfolio of innovative Web 1.0 ”

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RevX

NOVEMBER 7, 2022

App marketers today have various channels at their disposal. Here we consider the difference between Demand Side Platforms (DSPs) and affiliate networks when deciding how to invest advertising budget. We examine both channels with a lens of transparency, ad fraud, brand safety, targeting, and optimization.

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Monetize More

FEBRUARY 24, 2023

RPM is a metric used to determine the total ad revenue a publisher is set to earn for 1000 ad impressions. CPM, on the other hand, is the amount an advertiser will pay for 1000 ad impressions. By the end of the guide, you’ll be able to speak confidently about these metrics and impress your team!

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Brid.tv

FEBRUARY 23, 2023

Easy to Implement Great for Beginner Publishers Higher Viewership Ad Display Flexibility Revenue Optimizing and Boosting Works Well With Other Monetization Models AVOD Made Easy with Brid.TV’s Managed Ads Service Rising Popularity of AVOD Platforms The AVOD market size has significantly expanded in recent years.

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Ad Ops Hero

MARCH 25, 2023

Display ads are more commonly referred to when placing ads within one specific ad network, such as the Google Display Network. Multiple platforms exist for programmatic, such as sell-side platforms (SSPs) and demand-side platforms (DSPs), allowing advertisers to buy ad inventory across an open network of platforms.

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Brid.tv

AUGUST 29, 2022

In return, publishers get to tap into OTT monetization and generate video ad revenue. When a publisher decides to monetize their video content through advertising, they can join a video ad network. Using this network, they can offer their ad inventory for sale. So how do these platforms actually work?

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InMobi

SEPTEMBER 19, 2018

In particular, one question we often here a lot concerns the price of in-app ads and how pricing within in-app bidding really works. When ad networks are called, how much is determined by historical average versus a real-time assessment showing the ad network willing to pay more to reach a specific audience network in their auctions?

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Monetize More

APRIL 19, 2023

With so many ad networks out there, it can be challenging to decide which one is the best fit for your publishing business. In this article, we’ll compare three of the top ad networks on the market today: Mediavine, AdSense, and MonetizeMore. Looking to monetize your website or blog?

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Clearcode

AUGUST 13, 2023

Back then, the mobile app market was worth just $206 million. With many of us being so dependent on mobile devices, using mobile advertising to reach a target audience is a no-brainer for marketers and advertisers. Mobile ad spend is predicted to get as high as $362 billion in 2023, despite tightening marketing budgets.

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Paleo AdTech

JANUARY 25, 2022

Based on a business plan written while they were students, the company narrowed in on providing a solution for advertisers to automate their own access to ad inventory. CMGI itself was a dot-com sorcerer with a peak market cap of $41 billion and a portfolio of innovative Web 1.0 ”

Ad Server 52

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Monetize More

MAY 30, 2023

Looking for the best mobile ad networks to boost your revenue in 2023? We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fill rates, and offer specialized features. Requires a large amount of monthly impressions for access. Supports iOS, Android, Unity, and more.

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Monetize More

JUNE 8, 2022

As publishers look for ways to understand how their ad inventory is performing, RPM and RPS are two very valuable metrics. They are also referred to as session RPMs by many ad networks. This is where you can make use of Pubguru Header Bidding to get the best out of ad placement optimization. Well, wonder no more!

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Brid.tv

AUGUST 19, 2022

How Much Do Video Ads Cost? How to Get Video Ads on Your Website 1. Decide Which Ad Format You Want to Use Instream Video Ads Outstream Video Ads 2. Join a Reliable Video Ad Network (Or Several) What if You Have a Direct Deal? Find a Video Player With Extensive Ad Support 4. Learn More.

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Brid.tv

DECEMBER 21, 2022

Whatever the case is, if you want your mobile app to provide a stable, reliable revenue stream, you will need to leverage one of the top mobile ad networks. With the right ad monetization network, making money off of your app or content can be easy and stress-free. Choosing a network, however, is a whole different story.

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Smart-Hub

DECEMBER 22, 2023

AdTech solutions are the main drivers of progress in the digital marketing world today. The AdTech market is projected to grow from 579.4 The AdTech market is projected to grow from 579.4 Due to various business drivers, the AdTech market is expected to grow significantly in the course of the predicted time.

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Digiday

FEBRUARY 15, 2023

Supply-side platforms (what’s left of them anyway) have come a long way since the days of ad network optimization. What was once billed as software that helped publishers make money selling ads, is also now software that can help marketers make money buying ads. Second, it’s easier to get these deals done.

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Monetize More

APRIL 5, 2023

Invalid traffic -Invalid traffic is a catch-all term for the many different types of ad fraud that can happen. Invalid traffic primarily relates to sophisticated bots that view and click on your ad inventory. It’s a great ad network, but it doesn’t mean you should close down your business because you can’t use it anymore.

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Monetize More

MAY 23, 2023

In-Game Advertising Monetization Model 2: Ad mediation Ad mediation is another for game developers. This model involves using a third-party mediator to manage and optimize your ad inventory. For instance, using a combination of direct sold and RTB ads can result in higher revenue and better engagement.

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Digiday

NOVEMBER 6, 2022

But the jury is still out on the way it’s going about it: so far, Open Web is essentially a commenting plug-in that’s using data to fuel an ad network. It’s not cheap to keep these checks and balances in lock step with the rest of the market. No surprises for guessing what side of the market OpenWeb wants to exist in.

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SODP

MAY 22, 2023

Publishers generate revenue by selling ad space on their platform to advertisers who bid on relevant metrics such as audience demographics. While publishers can sell their ad inventory directly to advertisers, the most common method is via programmatic advertising.

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Monetize More

OCTOBER 18, 2022

Video ads help advertisers deliver creative storytelling and connect with audiences. In 2021 alone, revenue from video marketing reached over $27 billion. With video, you can tap into an additional source of income, more advertiser demand, and provide users with ads in a format they engage with. Best video ad networks for 2022.

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Lemonads

JULY 27, 2021

However, with so many new advertising networks appearing on the market, is Zeropark still a good choice in 2021? Zeropark is one of the classic ad networks with the standard set of pop, push, in-page push, and domain redirect traffic. Full page popup traffic Zeropark offers 53 billion monthly impressions for pop traffic.

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Monetize More

MARCH 2, 2023

Real Time Bidding is an auction setting where ad impressions are sold and bought, and transactions occur within seconds. Once an advertiser’s bid wins the auction, their digital ad is instantaneously shown on the website or property of the publisher. How does Real Time Bidding work?

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InMobi

SEPTEMBER 11, 2019

Here’s how we previously defined the term : "A DSP is an online platform that gives advertisers the ability to easily buy display ads on ad exchanges, ad networks and other available inventory sources they are connected with. DSPs also often centralize ad bidding and reporting in one interface.

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InMobi

APRIL 4, 2019

With open exchanges or open marketplaces, available ad inventory (i.e. potential ad placements on apps or websites) is made available to anyone, and the highest bidder in an ad auction gets to place their ad in that spot for a given amount of time. So what’s the difference between an ad exchange and an ad network?

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Monetize More

NOVEMBER 24, 2022

There’s a non-stop search for creative ways to deliver ads on mobile, thus the birth of these large ad formats which up to now, continues to grow. In a recent study from Adpiler , 320×50 mobile ad size was found to be the most popular ad size for mobile. 27% of all ad impressions is this medium banner.

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Brid.tv

JUNE 26, 2023

As a result, more and more publishers are looking toward video ad networks as their main ad providers. So to help, we decided to single out some of the best video ad networks out there for publishers. Table of Contents [ hide ] What Is a Video Ad Network? What to Look for in a Video Ad Network?

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Monetize More

JUNE 1, 2023

Ad networks can offer a lucrative revenue stream for content creators and app developers. Understanding Ad Networks and Monetization What is an Ad Network? An ad network is a platform that connects advertisers with publishers or app developers. However, not all ad networks are created equal.

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YieldBird

JUNE 27, 2023

Furthermore, in some cases, SSPs may be able to estimate the eCPM for a specific market and campaign, offering valuable insights into potential earnings. Technology In the EEA market, the presence of TCF-enabled tools is of utmost importance. It is crucial to address this issue at the beginning of the partnership with the platforms.

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YieldBird

JUNE 27, 2023

Furthermore, in some cases, SSPs may be able to estimate the eCPM for a specific market and campaign, offering valuable insights into potential earnings. Technology In the EEA market, the presence of TCF-enabled tools is of utmost importance. It is crucial to address this issue at the beginning of the partnership with the platforms.

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Header Bidding Ad Inventory Ad Tech Viewability 52

Ad Beat

SEPTEMBER 11, 2019

Let’s take a closer look at their advertising strategy: Ad Spend and Ad Networks. By choosing a programmatic approach to ad buying, HostGator is able to save time, avoid any possible discrepancies related to creative management, and ultimately, optimize their overall campaign delivery. Source: Adbeat. Source: HostGator.

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Lemonads

AUGUST 7, 2021

Not only this, but this form of marketing is available in major markets like Japan, the US, and the UK, so the widespread adoption of programmatic shows no signs of slowing down. While it can be used in a variety of contexts, programmatic ad buying has become an essential part of the affiliate ecosystem.

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