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Google vs. DOJ: Why Google’s ‘hundreds of competitors’ claim doesn’t add up

Martech

billion fine in antitrust case While many ad tech providers exist, Google dominates key market segments such as ad exchanges, ad networks and demand-side platforms. However, the evidence suggests otherwise. Dig deeper: EU hits Google with $2.6 And, though Google has competitors in the most basic sense of the word (i.e.,

CPC 117
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Don’t Wait for the DOJ—Fix the Ad Stack Now

Ad Monsters

In April 2025, Judge Leonie Brinkema ruled that Google illegally monopolized ad tech by tying its publisher ad server to its ad exchange. When an apparel company wants to advertise online, they use Google Ads to bid on search terms. But the stakes here go far beyond antitrust law.

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What’s The Latest with Big Tech?

Basis

This shift underscores a broader trend of advertisers evaluating DSPs not just by scale, but by differentiated value—whether that's retail inventory, transparency , integrated cross-channel capabilities , or advanced brand safety controls. However, she dismissed the DOJ’s claim that Google also holds a monopoly in ad networks.

Retail 79
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The WIR: Omnicom Bets on Live Content, Disney Makes Streaming Shoppable, and Streaming Outsizes Cable and Broadcast Combined in the US

VideoWeek

“I’m excited to see streaming ads finally being optimised for streaming, rather than just replicating the linear experience,” said Jamie Power, SVP Addressable Sales at Disney. Dentsu clients will also get access to Criteo’s consultancy services for retailers. Advertisers are recognising the shift.

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Why Disney’s Compass seeks true north in data collaboration

Marketing Dive

Published June 17, 2025 Chris Kelly Senior Reporter post share post print email license Disney Advertising and Amazon Ads today integrated Disney's Real-Time Ad Exchange (DRAX) and Amazon DSP. © 2025 TechTarget, Inc. or its subsidiaries. All rights reserved.

Cookies 80
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Forrester’s SSP Wave Lists The Top 10 SSPs – With Google At The Bottom (Really)

AdExchanger

The research firm ranked Google – whose sell-side ad tech platform is facing federal antitrust charges – as a mere challenger to Amazon, Magnite, PubMatic, Microsoft, InMobi, Index Exchange, Equativ and Adform. Forrester released its first SSP wave since 2014 last week, and there’s a surprise.

Ad Tech 131
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The WIR: WPP says Clients Aren’t Cutting Spending Yet, UK TV Ad Investment Returns to Growth, and Meta and Apple Face DMA Fines

VideoWeek

More recently launched forms of commercial TV meanwhile added 140 million to the total figure. Data from Nielsen shows that fast moving consumer goods (FMCG) brands and retail were major contributors to TV advertising’s growth, increasing their investment by 67 million and 52.4 million last year. million respectively.

Ad Tech 52