Digiday

SEPTEMBER 22, 2022

“One of the biggest challenges we’re seeing is being able to show attribution, or return on ad spend, for our KPIs of clients that are buying other media. There’s this conflation between the affiliate business and direct business for media.”. “A How do advertisers know that their ads are working when the third-party cookie goes away?

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VideoWeek

MAY 19, 2023

But while ad revenues were weak, the company said that its ad strategy prevented a steeper drop in ad income. “By obtaining leadership positions, we become a must-have partner, enabling strong advertising yields and affiliate commissions with resilience through economic cycles,” the results read.

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Automatad Inc.

DECEMBER 1, 2023

Monetizing a fitness website isn’t just about turning a hobby into a paycheck; it’s a strategic move that can bring about several benefits for both the website owner and their audience. Programmatic ads are the bread and butter of many fitness publishers’ monetization strategies. Let’s dig in.

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Smart-Hub

OCTOBER 24, 2023

Programmatic advertising is an approach to digital ad distribution familiar to every modern marketer that plays a key role in the online traffic monetization process. It is an automated, data-driven method of buying and optimizing digital ad spots in real time, allowing advertisers to reach their target audience more efficiently and quickly.

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VideoWeek

NOVEMBER 17, 2023

The Week for Publishers The Guardian Launches New Ad Solution for Completely Cookie-Free Audiences UK newspaper The Guardian announced a host of new ad solutions at its Upfronts presentation this week, including a new offering geared specifically towards audiences which have opted out of data collection within its GDPR consent mechanism.

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Monetize More

DECEMBER 25, 2022

The easiest way you can get started is with Adsense , but if you’re looking for a premium version with better CPMs, you might be interested in signing up for Ad Exchange. Affiliate Marketing. Affiliate marketing is a powerful and effective monetization tactic for your gaming site. In-Player Advertising. Conclusion.

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Automatad Inc.

MARCH 8, 2022

IAB Tech Lab released its seller-defined audiences specifications that theoretically explains how publishers can monetize their first-party data on the open web. IAB Tech Lab’s Seller-defined Audiences (SDA) Specifications. Last week, IAB Tech Lab released its seller-defined audiences specifications. named European Unified ID.

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Lemonads

FEBRUARY 26, 2021

The concept of modern affiliate marketing is only possible thanks to the technologies that power this marketing ecosystem. For this reason, when advertisers, publishers, networks, and other stakeholders are building their affiliate machine they need to pay close attention to the platforms that power their entire approach.

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Brid.tv

NOVEMBER 29, 2022

How Publishers Can Monetize Videos Through Affiliate Deals Paywall Content Creating a Premium Membership Serving Video Ads Which Video Monetization Models Are Best? Through Affiliate Deals. Affiliate deals are direct deals struck between a publisher or creator and a brand. Table of Contents. Paywall Content.

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NewProgrammatic

SEPTEMBER 8, 2021

Let’s take a look at some of the underappreciated social media platforms with solid advertising options: Pinterest Ads. Pinterest’s audience is made up of 70% of women, and 85% of usage occurs on mobile devices. Pinterest Ads look like pins, so they blend in seamlessly with the rest of the content. for Android.

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Lemonads

FEBRUARY 14, 2021

However, we’re also aware that the only way to find the best ad network for your next project is to know how these platforms work, which ad formats are available, and the potential price schemes at your disposal. Advertisers also have the ability to showcase their solutions without triggering any negative emotions in their audience.

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Automatad Inc.

OCTOBER 27, 2023

It will ultimately help improve your other monetization strategies like ads, paywalls, sponsorship content, and affiliate marketing, thereby high ROI. It will make them engage with your videos more, increase the ad viewability, and thereby, the opportunity to serve ads and monetize.

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Lemonads

JANUARY 26, 2021

Any seasoned marketer would agree that affiliates need to monitor a huge number of variables to be successful. But, rather than starting from scratch with every single element, affiliate spy tools allow you to see what the leading marketers are doing in their campaigns. What is AdPlexity?

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