Martech Series

SEPTEMBER 13, 2022

Unusual increase in affiliate or publisher attribution sales. Affiliates or publishers are always looking for ways to trick the attribution system. To do this, they’ll often use various ad fraud techniques to mimic the required human action to complete the process.

CPA 64

CPA Affiliates Conversion Retargeting 64

Monetize More

DECEMBER 29, 2022

Use header bidding: Header bidding is a technique that allows multiple advertisers to bid on ad inventory in real time, leading to higher ad revenues. Monetize your content effectively: Use a range of monetization strategies, such as subscription models, sponsored content, and affiliate marketing, to diversify your revenue streams.

Header Bidding 98

Header Bidding Ad Ops Ad Exchange Affiliates 98

SODP

MAY 22, 2023

While publishers can sell their ad inventory directly to advertisers, the most common method is via programmatic advertising. Programmatic advertising involves the automated sale of ad units using software such as supply-side platforms (SSPs), demand-side platforms (DSPs) and ad exchanges.

Ad Exchange 52

Ad Exchange Ad Space Demand Side Platform Audience 52

Smart-Hub

JANUARY 2, 2024

This is the option where you make money posting ads to benefit users and earn money from your website with a high optimization level, positively affecting reputation and revenues. We will also focus on sponsored and affiliate promotions. These are also ad strategies with potential high profits.

Ad Exchange 60

Ad Exchange CPC CPM Affiliates 60

Monetize More

MAY 20, 2023

This post was most recently updated on May 25th, 2023 Google’s ad network, AdSense, is a market leader in ad monetization. Almost every successful publisher uses AdSense , or at least starts with it and progresses to Ad Exchange. Which ad network pays the most? Click here for more information.

Fill rate 52

Fill rate Ad network Video Ads Ad Inventory 52

Digiday

SEPTEMBER 22, 2022

“One of the biggest challenges we’re seeing is being able to show attribution, or return on ad spend, for our KPIs of clients that are buying other media. There’s this conflation between the affiliate business and direct business for media.”. “A Hitting some hurdles with affiliate commerce.

Media 56

Media Cookies Conversion Rate Affiliates 56

Automatad Inc.

DECEMBER 1, 2023

These ads can be sourced through ad networks like Google AdSense or direct partnerships with brands relevant to fitness, generating revenue based on clicks, impressions, or actions. Incorporating video ads into your website allows for dynamic engagement and opens up additional revenue streams.

Affiliates 52

Affiliates Video Ads Ad network Banner 52

AdExchanger

APRIL 30, 2023

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Can’t Spell “Brain Drain” Without AIs Silicon Valley giants bet the house on machine learning software to automate The post Machine Learning Is Elementary, But Also In Charge; Stick A Pin In That appeared first on AdExchanger.

Machine Learning 98

Machine Learning CPC Ad Exchange Affiliates 98

Smart-Hub

OCTOBER 24, 2023

Build Your Profitable Ad Exchange Business With Us! Ad Placement Optimization Explore various ad placements within your website or app to identify the most impactful positions for increasing user engagement and ad revenue. Ad Networks: Partner with multiple ad networks for a broader range of advertisers.

Advertising 52

Advertising Click Through Rate A/B Testing Header Bidding 52

Monetize More

DECEMBER 25, 2022

The easiest way you can get started is with Adsense , but if you’re looking for a premium version with better CPMs, you might be interested in signing up for Ad Exchange. Affiliate Marketing. Affiliate marketing is a powerful and effective monetization tactic for your gaming site. In-Player Advertising.

Affiliates 52

Affiliates SEO Display Advertising Ad Exchange 52

VideoWeek

MAY 19, 2023

But while ad revenues were weak, the company said that its ad strategy prevented a steeper drop in ad income. “By obtaining leadership positions, we become a must-have partner, enabling strong advertising yields and affiliate commissions with resilience through economic cycles,” the results read.

Cookies 52

Cookies Non-Profit Agency Media 52

Lemonads

FEBRUARY 26, 2021

The concept of modern affiliate marketing is only possible thanks to the technologies that power this marketing ecosystem. For this reason, when advertisers, publishers, networks, and other stakeholders are building their affiliate machine they need to pay close attention to the platforms that power their entire approach.

Affiliates 52

Affiliates Ad Exchange Demand Side Platform Non-Profit 52

VideoWeek

NOVEMBER 18, 2022

French holding group Publicis has bought Central and Eastern European affiliate marketing agency VIVnetworks. Publicis Acquires VIVnetworks. The newly acquired business will be integrated into CJ, Publicis’ global performance marketing platform. Hires of the Week. Mediaset España Announces New Joint CEOs.

Video Ads 52

Video Ads Retail Audience Media 52

VideoWeek

NOVEMBER 17, 2023

Footballco Aiming for 300 Percent Affiliate Revenues Growth Footballco, a UK football media company, believes it will grow affiliate revenues by 300 percent this year as they drive away from a reliance on other forms of advertising.

Media 98

Media Cookies Affiliates Agency 98

Brid.tv

NOVEMBER 29, 2022

How Publishers Can Monetize Videos Through Affiliate Deals Paywall Content Creating a Premium Membership Serving Video Ads Which Video Monetization Models Are Best? Through Affiliate Deals. Affiliate deals are direct deals struck between a publisher or creator and a brand. Table of Contents. Paywall Content.

Header Bidding 73

Header Bidding Affiliates Video Ads Ad Server 73

Lemonads

FEBRUARY 14, 2021

However, we’re also aware that the only way to find the best ad network for your next project is to know how these platforms work, which ad formats are available, and the potential price schemes at your disposal. That said, many affiliates and advertisers still find success leveraging pop-ups as well.

Ad network 52

Ad network Pop-Up Affiliates CPA 52

AdExchanger

JUNE 9, 2022

Baby Steps Babylist began as a registry to combine a gift registry and services (like helping new parents by arranging dog walks) with an affiliate revenue model. Continue reading » The post Why Babylist Is One Of The Most Interesting Ecomm Plays; Check My Ads Sets Its Sights On Fox appeared first on AdExchanger. Sign up here.

Affiliates 98

Affiliates Retail Ad Exchange 98

NewProgrammatic

SEPTEMBER 8, 2021

The ads can be placed on various pages (e.g. Real-time bidding is actually a mechanism that enables programmatic mass advertising via ad exchange platforms combining both demand-side (DSP) and supply-side platforms (SSPs). Ad exchanges group them into audiences that are most likely to display interest in a certain topic (e.g.

SEO 52

SEO Ad Exchange Affiliates Audience 52

Automatad Inc.

OCTOBER 27, 2023

It will ultimately help improve your other monetization strategies like ads, paywalls, sponsorship content, and affiliate marketing, thereby high ROI. Header bidding is a real-time auction process that starts from the publisher’s website by sending ad requests to SSPs and ad exchanges (AdX).

Header Bidding 52

Header Bidding Video Ads Fill rate CPM 52

Automatad Inc.

MARCH 8, 2022

The EU has already passed the DSA (Digital Services Act) that bans serving targeted advertising to minors, sensitive category tracking (sexual orientation, religion, political affiliation), and necessitating the provision of reasonable alternative options to users who opt-out of targeted advertising.

Audience 52

Audience Header Bidding Cookies GDPR 52

Lemonads

JANUARY 26, 2021

Any seasoned marketer would agree that affiliates need to monitor a huge number of variables to be successful. But, rather than starting from scratch with every single element, affiliate spy tools allow you to see what the leading marketers are doing in their campaigns. What is AdPlexity?

Affiliates 52

Affiliates Pop-Up Marketing Banner 52