Programmatic DSPs Vs Affiliate Networks: A Look at the Inner Workings
RevX
NOVEMBER 7, 2022
Here we consider the difference between Demand Side Platforms (DSPs) and affiliate networks when deciding how to invest advertising budget. We examine both channels with a lens of transparency, ad fraud, brand safety, targeting, and optimization. The internet is a huge place with millions of ad inventories.
Let's personalize your content