Smart-Hub

DECEMBER 8, 2023

A programmatic advertising framework is a technology stack that connects supply-side platforms (SSPs on the side of publishers) with demand-side platforms (DSPs on the side of advertisers) with each other through ad exchange. SmartHub ad exchange focuses on direct targeting, which does not require the connection of DMPs.

Ad Exchange 64

Ad Exchange Advertising Non-Profit Demand Side Platform 64

Brid.tv

NOVEMBER 1, 2022

A programmatic advertising platform is an online marketplace for buying and selling ad inventory programmatically. Programmatic advertising is an automated technology that allows advertisers and publishers to trade in ad space with minimal effort. Finally, the user on the publisher’s website sees the ad from the winning bid.

Header Bidding 52

Header Bidding Demand Side Platform Real Estate Advertising 52

Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. The primary function of a DSP is to purchase ad inventory.

Demand Side Platform 97

Demand Side Platform Ad Exchange Impressions Ad Targeting 97

Monetize More

DECEMBER 28, 2022

Creative Optimization can assist in retargeting these leads with specialized or quality ads enticing the customer to checkout. Publishers’ Perspectives: Creatives are usually the exact image of the display ad itself. Key Companies: AdExtent, MIXPO, Dynamix, ADISN, adroit, Snap ads. Ad Exchanges.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Brid.tv

DECEMBER 21, 2022

Every time an app user sees an ad, a complex process takes place behind the scenes, and it looks something like this: Once a publisher with an app joins an ad network, the network will have access to the app’s users’ data, available ad space, and so on. Proprietary ad exchange with dozens of demand sources.

Ad network 66

Ad network Mobile Ads Header Bidding CPM 66

Single Grain

JULY 17, 2023

Programmatic advertising means buying and selling digital ad space in an automated and data-driven manner. It involves utilizing algorithms, real-time bidding (RTB), and audience targeting to deliver highly personalized ads to the right audience at the right time. Work With Us What Is Programmatic Advertising?

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Single Grain

JULY 18, 2023

These are the basic features of programmatic advertising: Real-Time Bidding (RTB): This is one of the most common types of programmatic advertising, where advertising inventory is bought and sold on a per-impression basis in real-time on the ad exchange. Lack of Transparency.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Single Grain

JULY 20, 2021

SSP simplifies media-selling for publishers as it connects to the myriad of DSPs, increasing the likelihood of selling ad spaces. Ad Exchange is a technological platform that can be used by both demand and supply partners (including publishers, advertisers, agencies, DSPs and SSPs) for direct media trading.

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98

Adtelligent

OCTOBER 6, 2021

One of the best features of this solution is eliminating any mediators such as sales managers to negotiate any stages of the ad management. Instead, the SSP links to ad exchanges and evaluates the ad space for sale; then, this space is auctioned to the highest bidder, bringing the most lucrative price home.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Single Grain

AUGUST 8, 2023

Programmatic advertising is an automated approach to buying and selling digital ad space in real time. The advertiser’s ad is placed in a programmatic ad exchange, which is a marketplace where publishers sell their ad space. Work With Us What Is Programmatic Advertising (with Examples)?

Advertising 52

Advertising Ad Space Impressions Healthcare 52

Smart-Hub

JANUARY 23, 2023

Due to its flexibility, programmatic can be used for various tasks: the ability to buy videos and multiple formats with high standards of visibility and reaching performance (using accurate audience targeting, retargeting, and automatic optimization of campaigns by CPA). To join an algorithmic buy, publishers must sign up for an SSP.

Advertising 40

Advertising Ad Exchange Banner Header Bidding 40

Single Grain

NOVEMBER 13, 2019

Advertisers use a Demand Side Platform (DSP) to buy ads, which in turn bids for spaces through an ad exchange. Publishers use a Supply Side Platform (SSP) to feed information about their website and audience into the ad exchange. Keyword – ads are served based on the keywords supplied.

Demand Side Platform 97

Demand Side Platform Ad Exchange Pop-Up Audience 97

MobileAds

JANUARY 24, 2021

Pros and Cons of Third Party Ad Tags. This is because the ads are derived from the Ad Exchange which is a third party platform with multiple advertisers. The publishers, therefore, can display diverse ads on the website or mobile app to create higher conversions.

Ad Server 52

Ad Server Impressions Demand Side Platform Ad network 52