Ad Ops Hero

JANUARY 25, 2021

Sell-side platform (SSP) is technology which connects the publishers to relevant advertisers through ad exchanges. Earlier days, publishers used to sell the ad inventory to the advertisers through direct sales by find the finding the relevant advertisers who were willing to display their ads.

Ad Inventory 52

Ad Inventory Ad Exchange Demand Side Platform Ad network 52

Smart-Hub

AUGUST 2, 2022

Ad Ops refers to digital advertising services that manage digital advertising sales on the Internet. Digital advertising primarily appears on websites as banners but can also occur in other formats such as video or audio ads on streaming services. Ad Ops and account managers help here — they are indispensable people.

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Ad Ops Ad Server Advertising Retargeting 40

Smart-Hub

MARCH 8, 2022

In order to start with Prebid Server, publishers normally need to get the server first so that it could host the auctions (ad servers could be bought, rented, or obtained in partner relationships). How to retrieve demand with Prebid Server in your SmartHub?

Header Bidding 52

Header Bidding Impressions Ad Tech Ad Ops 52

Monetize More

NOVEMBER 20, 2022

Auto ads (on versus off). Running AdSense as backfill on Google Ad Manager to compete in real-time with other demand partners you have in your stack. Running AdSense hardcoded (not using an ad server). Become an ad ops guru with PubGuru University! Ready to master AdSense like the pros? Click Here To Enroll!

Ad network 105

Ad network Viewability Ad Ops Machine Learning 105

Ad Monsters

OCTOBER 19, 2022

However, managing ad operations can not only be time-consuming and costly, but it can also be a very complicated process, particularly for those who are not well versed in the nuances of the ad ops world, especially with navigating the ins and outs of Google Ad Manager. . The solution? Working Well with Google’s AM360 .

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Ad Ops Ad Server Demand Side Platform Ad Exchange 98

Monetize More

NOVEMBER 24, 2022

Let’s take a look at some of the best mobile ad sizes for publishers in 2023 and optimization tips you can start implementing today: The 300×250 ad unit. Web interstitials or full-page web ads. Running into costly errors with mobile ad ops? 7) Check your ads for aesthetics.

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59

Monetize More

DECEMBER 28, 2022

Display Lumascape’s components are as follows: Ad Agencies. Ad Servers in Display Lumascape. Ad Ops professionals heavily rely on verification and privacy technologies as part of their daily rituals. The main priority for AdOps nerds is to ensure that the publisher chooses the right targeting for the ad.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Brid.tv

APRIL 13, 2023

It offers publishers access to multiple demand sources and ad exchanges , creating stiff competition for ad inventory between the buyers. It’s a server-to-server real-time bidding process that happens on an ad server. They need to have a Google Ad Manager 360 account and meet the eligibility criteria.

Header Bidding 52

Header Bidding Ad Exchange Ad Ops Ad Inventory 52

Brid.tv

DECEMBER 21, 2022

The ad network also has access to mobile ad demand, either directly from advertisers who have joined the network, through SSP and ad exchange integrations, or both. SmartyAds is an all-in-one ad network with a proprietary SSP, DSP , and ad exchange. Smart is a feature-rich ad server , SSP, and DSP.

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Ad network Mobile Ads Header Bidding CPM 66

Brid.tv

JULY 9, 2023

Extensive Platform Features — Although not necessary, having content management, hosting , and similar features along with an ad network can be quite practical for publishers, as it allows them to manage their entire monetization strategy from a single dashboard. AdMedia AdMedia is an advertising network with its own ad exchange.

Header Bidding 52

Header Bidding Advertising Ad Exchange Ad network 52

Brid.tv

NOVEMBER 25, 2022

hide ] What Is an Ad Monetization Platform? Features to Look for in an Ad Monetization Platform Variety of Ad Units Ad Demand Cross-Device Monetization In-House Ad Server Extensive Video Header Bidding Support Ad and Header Bidding Analytics Top 5 Ad Monetization Platforms for Publishers in 2023 1.

Header Bidding 52

Header Bidding Ad Server Video Ads Ad Exchange 52

Monetize More

APRIL 13, 2023

In the waterfall auction, unsold inventory is put forward to the top-ranked ad exchange, based on size, rather than to the highest bidder. Yield risk: With the traditional programmatic waterfall model, the publisher ad server picked partners to serve impressions based on their average historical yield.

Header Bidding 52

Header Bidding Ad Server Impressions Ad Inventory 52

Brid.tv

JUNE 26, 2023

Google’s ad server works programmatically and through real-time bidding auctions, giving publishers plenty of flexibility. Although not a traditional video ad network, Primis helps publishers maximize ad yield through their unique content units and some of the best engagement-boosting features on the market.

Ad network 40

Ad network Video Ads Header Bidding CPM 40

Automatad Inc.

JANUARY 23, 2023

Typically, a proprietary wrapper solution is offered by the top SSPs and ad exchanges such as Index Exchange. So, you have complete transparency and added benefits depending on the provider (some may provide complimentary ad products, a unified dashboard, etc.). What is the Role of a Wrapper in Header Bidding?

Header Bidding 52

Header Bidding Ad Server Ad network Ad Inventory 52

Monetize More

OCTOBER 20, 2022

This ad unit is also one of the standard IAB units that replaced the older and much smaller 468×60 banner. Master your ad inventory like the pros and become an ad ops guru with PubGuru University! Get access to our School Of AdSense, Ad Exchange, and Google Ad Manager courses for $99!

Banner 98

Banner Click Through Rate Viewability Pop-Up 98

Brid.tv

NOVEMBER 22, 2022

AppLovin is beginner friendly since it comes with automatic suggestions for boosting your advertising performance , so you don’t need to be an ad ops expert to use it. But likely the best part about using this platform is that it comes with access to a programmatic ad exchange and hybrid monetization.

Header Bidding 52

Header Bidding Banner A/B Testing Video Ads 52

Brid.tv

NOVEMBER 29, 2022

include ad podding, VAST and VPAID compatibility, contextual targeting , dynamic ad insertion, and more. even provides its publishers with premium ad demand directly through its proprietary Marketplace. This solution comes with some amazing perks, such as a dedicated ad ops team that will help you set up and optimize campaigns.

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Header Bidding Video Ads Affiliates Ad Server 73