InMobi

JUNE 13, 2014

Using mobile ads to monetize is an integral part of the mobile apps ecosystem today, with a large number of developers relying solely on advertising revenue to sustain their businesses. For this purpose, certain unique device-level identifiers are sent to ad networks to allow them to serve targeted and more relevant ads.

Advertising 52

Advertising Ad network Retargeting Ad Click 52

InMobi

JANUARY 1, 2018

In 2018, mobile video ad spend is expected to grow 49%, to nearly $18 billion, and people around the world will watch 25% more video on phones and tablets, according to toZenith. But are advertisers ready to handle this level of complexity around control, transparency, and accountability?

Machine Learning 52

Machine Learning Ad Tech Ad Click Food 52

InMobi

OCTOBER 9, 2018

An ad network connects advertisers and their partners with publishers and their partners, ensuring that lots of brands can reach their target audience across lots of apps, and that apps have lots of advertisers clamoring to reach their users. What happens to make sure the right mobile ads appears at the right time and for the right person?

Advertising 52

Advertising Ad network Ad Ops Banner 52

Monetize More

MAY 9, 2023

Utilize protection services like Google’s AdSense for Domains feature, which prevents low-quality domains from displaying ads on your domain. Monitor analytics data for any suspicious changes in ad clicks or impressions over time.

A/B Testing 52

A/B Testing Machine Learning Pop-Up Click Through Rate 52

Monetize More

FEBRUARY 24, 2023

User behavior : User behavior, such as ad click-through rates and bounce rates, can impact RPM and CPM. Ad block usage : The use of ad blockers can impact RPM and CPM rates. Another factor that will drive RPM and CPM growth is the rise of mobile advertising.

CPM 52

CPM Fill rate Impressions CPC 52

InMobi

NOVEMBER 10, 2020

In particular, advertisers will be keeping a very close eye on post-bid fraud like click injection in a post-IDFA world. For instance, if a device (or, rather, a single device ID) has a battery that is never below a 100% charge over its entire observed lifetime – even as it generates ad clicks, app installs, etc.

Advertising 52

Advertising Ad Click Mobile Ads Pop-Up 52

Single Grain

APRIL 8, 2021

Businesses running mobile ads on platforms such as Facebook, Google, Instagram, InMobi, AdMob, Flurry and others will be affected by the recent release of Apple's iOS 14 mobile operating system. . iOS 14 is Apple's latest version of its mobile operating system and it was launched on September 16, 2020. Let's start!

Conversion 52

Conversion Mobile Ads Ad network SEO 52

InMobi

AUGUST 30, 2018

If you think the cost of mobile ad fraud is simply down to the fraudulent installs detected by your anti-fraud tool, then you are mistaken. Computing the dollar impact of ad fraud on your campaigns isn’t as direct. Payment to Anti-Fraud Tool As more and more money flows into digital and specifically mobile, ad fraud will grow.

Click Through Rate 52

Click Through Rate Mobile Ads Conversion Conversion Rate 52

Single Grain

JUNE 5, 2023

Allied Market Research ) Large enterprises have a larger global digital ad spend than SMBs. Global Newswire ) Asia has 38% of the ad trade value in purchasing power parity. Finances Online ) Ads can increase brand awareness by 80%. Statista ) Search advertising generates the majority of both mobile and desktop revenue.

Advertising 52

Advertising Finance CPC Brand Awareness 52

InMobi

JULY 20, 2020

Myth #6: Reaching Desired Target Audiences Through In-App Mobile Ads is Impossible Because There are No Cookies for Targeting In-app advertising offers the most accurate and precise audience targeting using mobile device IDs as the identifier. This goes a long way towards reducing discrepancies across partners.

Advertising 52

Advertising Viewability Cookies Click Through Rate 52