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Looker Studio releases GA4 connector update with 170 new fields

Martech

Advertisers are particularly excited as they’ll have insights into landing page, user conversion, page location and session conversion rates by event data, which will help them to make more informed decisions about ad placements and campaigns moving forward. Click on ‘Apply’. You’re all set! In your inbox.

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Callout Extensions: The Secret to Capturing More Ad Clicks in 2024

AdvertiseMint

They’re mighty tools for improving conversion rates! Callout extensions led to big improvements for PPC Hero’s paid ads, lifting click-through rates by 221% and conversion rates by 40%. That can drive more sales or sign-ups. Remember to keep the text aligned with your business offering.

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Remarketing Lists for Search Ads: The Tactical Guide to RLSA

AdvertiseMint

Want to re-engage valuable audiences and boost conversions? Introducing… Remarketing Lists for Search Ads, also known as RLSA. According to research, 71% of digital marketers allocate between 10% and 50% of their online advertising budget to remarketing. Use UTM parameters to track conversions from remarketing clicks.

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From Power Suit to Sweat Suit

MNTN

Jon Zucker, Senior Product Marketing Manager at MNTN, joined Demand Gen Report to discuss how Connected TV can reach B2B audiences. Not all platforms are built to accurately attribute the site traffic and conversion that CTV generates. When a Verified Visit is confirmed and a user converts, this is counted as a conversion.

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Unlock the Power of Google Analytics 4: Seamlessly Transition to the Future of Analytics

Monetize More

You can identify the content that resonates most with your readers by analyzing user behavior, engagement metrics, and conversion rates. Optimize your ad placements, target high-value segments, and maximize your revenue potential. Content Optimization: GA4 equips you with powerful content optimization capabilities.

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How to Scale Your Business Online and Do it Right

AdvertiseMint

We’ll discuss: Identifying your ideal customers to laser-focus your marketing message Engaging and retaining your customers to boost repeat sales Refining your pricing strategy to accelerate profitable growth Automating for efficiency as you grow bigger And more! First, research competitors and analyze the market landscape.

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TikTok Creative Center: Unleash Your Creativity

AdvertiseMint

It allows you to filter the ads by location, industry, publish date, objectives, etc. You can also use it to check out your competitor’s ads. Click on an ad to view performance metrics like likes, shares, and views. Keyword Insights Are you struggling with your ad copy?